Forget "Product-First". Become an Audience-First Company image
S2 E4 · SMACK Talk - The Irreverent Podcast Marketing Show
Forget "Product-First". Become an Audience-First Company
21 Plays
2 years ago
In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth.
You'll learn about:
The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company
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