Ep. 50 - How to nail early-stage funding, marketing and growth for PLG with Sandhya Hegde, General Partner at Unusual Ventures

Meet Sandhya Hegde, General Partner at Unusual Ventures - an early-stage firm that invests in both enterprise and consumer startups. In today's episode, she goes deep into PLG and discusses early-stage PLG growth strategies, combining sales-led growth with PLG, defining Aha! moments and how Unusual Ventures helps founders deconstruct the black magic of finding product-market fit.