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Jordan Palmer: How To Develop NFL Quarterbacks
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In this episode, Les Spellman sits down with legendary quarterback developer Jordan Palmer for a deep dive into what it really takes to build elite quarterbacks. Jordan has trained some of the NFL's biggest names - Josh Allen, Sam Darnold, Joe Burrow - and in this episode, he pulls back the curtain on his evaluation process, the mental and physical traits that separate good from great, and why quarterback development is about movement first, mechanics second.
Jordan shares never-before-told stories about Josh Allen's breakthrough during the COVID offseason, what Sam Darnold learned from watching Brock Purdy in San Francisco, and why the quarterback coaching industry is 20 years behind golf.
Episode Timestamps
0:00 – Intro: How Jordan would develop Les into a quarterback
3:21 – The mental and emotional filter: What Jordan looks for before anything physical
7:41 – How Jordan assesses learning ability and football IQ
9:39 – Breaking down film evaluation: Anticipation, accuracy, and spatial awareness
13:43 – The Josh Allen question: What changed year over year?
19:41 – Sam Darnold's secret weapon: Resilience and routine
20:00 – Quarterbacks who've been "counted out" and came back (Baker, Geno, Sam)
22:24 – Why Sam's year in San Francisco was more valuable than anyone realizes
26:24 – The LPGA swing coach revelation: "Is everyone doing this wrong?"
29:22 – The philosophy: Quarterback is about movement, not just mechanics
39:57 – Physical development before technique: The missing piece in youth QB training
43:11 – The nutrition gap: Parents invest in training but miss the fundamentals
53:28 – How youth sports schedules have changed—and why delivery systems must adapt
57:38 – Changing the conversation at the kitchen table
58:55 – The lowest hanging fruit for elite performance: Nutrition and sleep
1:02:12 – Where to find Jordan Palmer and QB Summit services
Recommended
Transcript
Leveraging Athletic Skills for Quarterback Training
00:00:04
Speaker
You know, the first thing that i that I'm always interested in is like, I didn't grow up, you know, playing football. I obviously never played quarterback. And i'm i'm I'm trying to figure out why you're my friend and you haven't taught me how to play quarterback.
00:00:16
Speaker
So if you were to if you were to work with me, how would you make how would you make me good? Like, what could you do to to develop this body into a quarterback? Yeah, man, I would find the best wing T offensive coordinator out there.
00:00:29
Speaker
And I would convince you that serving your country is the way to go. And I would get you to army or Navy and you would break the all time Russian record. And we would use your superpower of all your rugby experience. There we go. Make that. No, I think we would look at what your superpower is. And for you, i know you well enough. I've seen you in short shorts to know that you can put force into the ground.
00:00:53
Speaker
And you can put vertical force in the ground for sure. And for some guys, that's a superpower. And, you know, we transfer force, you know, three ways, laterally, rotationally and vertically. And what we've learned over time is when we get a hooper, when we get somebody who can get up and jump.
Quarterback Evaluation: Profiling and Mental Capabilities
00:01:11
Speaker
um Really using that vertical force at the end of the throwing sequence um as a superpower and not as a governor and shutting it down and making it all arm. I would start with looking at um what do you do great as an athlete and knowing you and watching you move i know you can put force on the ground vertically and so we would start with let's let's use that to the best of our abilities and in that process figure out what you do that's inefficient that creates a compensation somewhere else um and then start patterning it out um but we would use what you got before we would try to fix what you don't yeah And that's perfect because like, you know I've been around you for some years now, watch you work with all these guys. And it's funny because like we're on the same field. But like if someone asked me, like, tell me Jordan's exact profiling method for how he evaluates quarterbacks, like I could like stumble through it.
00:02:05
Speaker
But I just kind of see the outcome. And same with me. Like when I'm on the field with you doing combine, that's like, you could tell people, oh yeah, Les does this, this and this, but like ultimately the detail of it, we've been missing. So doing this podcast, I'm like, dude, I want to dive in. I want to know, like, how do you evaluate these guys? Like, what's your profiling system? How do you know what guys need, where they're inefficient, where they're leaking?
00:02:27
Speaker
Well, I think maybe different than um ah you you doing it with a runner, and let's just say a track athlete, right? Because running is an element of a lot of the sports, it's the athletes that you guys play, soccer and rugby and football and all these different things. but let's just say track, right?
00:02:45
Speaker
I think mental and emotional side is far more relevant with quarterback than it is with the track athlete. And now clearly somebody can be a head case or somebody can be a machine in ah in the hundred. um But the, the ah variability ah for a quarterback is a problem. And so, um,
00:03:04
Speaker
I think the first thing I try and figure out is on the emotional and mental side. Are they capable of getting to the level that they're preparing for? Whether that's a draft prep preparing for the NFL, freshman in high school preparing to try and win the job as a sophomore on varsity. It doesn't really matter. Now in 2025, heading into 26th,
00:03:27
Speaker
female softball player converting over to quarterback on the flag team to win the job, right? So it doesn't really matter, male, female, or the level. um I just finished with a DC freshman, you know, friend of a friend's kid.
00:03:43
Speaker
who you know just flew out here for the day and just left and um trying to win the starting job as a sophomore, right? And so it kind of doesn't matter. was i I want to look at are they are they capable of getting where they're going to get to. And so I look at it from a couple of ways, and this is pretty subjective, Les. I know you're very data-driven, and a lot of what you believe is based off of objectivity, years of studying science, research data. We have that element on our side too, but are you a dog?
00:04:08
Speaker
Like, are you... Like if it's me or you, is it me or you? You know what mean? And so I can't necessarily figure it out the conversation. um but I try and get enough access, stories, input, you know what i mean? Whistleblowers in some cases. yeah um is There's just a couple of things that for a quarterback are like, do not pass go, do not collect two or three. was like, I'm sorry, I got no drill for you. If you're soft, if you're scared of getting hit yeah or your hammy's tight, so you're out two to four like the like there's nothing I can do for you.
00:04:46
Speaker
If you're a bad guy, There's a couple bad guys that make a lot of money and play a lot of quarterback in the NFL and they play for a long time. None of them are my clients. If you're a bad guy if you're like' not a good person, I just think that it makes the whole thing harder.
00:04:59
Speaker
And then the third one is if you're not willing to do simple things over and over again in pursuit of getting really good at this, Maybe you're so talented you'll make it to a certain point anyways, or some people do, um but ah but I'm definitely not going to be super helpful in this. So those kind of three things for me is the weeding out process.
00:05:23
Speaker
um and ah And you and I have talked, and we're not going to name names, but like we've gone through draft programs. I've worked with a couple. You have too. but We're thinking about the same person right
Comprehensive Evaluation: Physical and Mental Standards
00:05:33
Speaker
now. Yeah. where're like this ain't gonna work this ain't gonna work and congratulations on all of your talent but this ain't gonna work and so yeah um there's the initial phase of like weeding that out um but then i start looking at um you know somebody's physical makeup i don't think you have to be a certain height uh righty lefty black white do you know what i mean pro salve spread off you know there's people make it from everywhere
00:06:02
Speaker
Yeah. um And and before I dive into this, like in 2025, this position and every year that I we redo this podcast next year, I'll say the same thing. It's never been more equal opportunity quarterback.
00:06:15
Speaker
Yeah. We got five, 10, five, 11 guys going number one. The majority of the best quarterbacks in the league are African-American. That wasn't the case at one point. Like, we got two starters in the league right now who are from North Shore, Oahu.
00:06:31
Speaker
Yeah. You know, yeah like, it's just like... sure North Dakota State had two top three picks in a five-year window. North Dakota State did. So it's just never been more equal opportunity. Like if you can play, they'll find you, right? Internet, social media, all that stuff. So um so there's the weeding out process. And then there's the, are you willing to do simple things over and over and over again um in pursuit of getting really good at it?
00:06:57
Speaker
um And then on the on the mental side of it, ah I try and classify guys into different categories. So yeah I've had guys who get on the whiteboard and i say, draw up a play. And it's real simple and elementary. And it sounds like this guy might not be that smart.
00:07:12
Speaker
Well, hold on. Maybe he's really smart. He just hasn't been exposed to any good football. Like he just hasn't been asked to learn a lot of things. Okay. Or maybe he it isn't capable of learning it and has, you know, has has some, some issues with, you know, taking in a lot of information.
00:07:29
Speaker
I've had guys that are not very, not very intelligent. like They have a hard time learning, but they've like put so much work into it and so much effort into like understanding what they've been asked to know that they actually sound really smart. Hmm. And so I try and figure out which one when they are.
00:07:44
Speaker
um And there's been some great players who don't learn very quickly. um And so it's it's if they don't learn very quickly, what's their process for making up for that deficiency? um And then lastly, I would say it's kind of like I grew up, I'm older and you. I grew up playing in NBA Jam. And so you create a player, but you only get so many attributes yeah um unless you got the code.
00:08:06
Speaker
Right. Yeah. hey I remember this. Yeah. And so I can't, I can't make him seven foot six and fast and with a jumper and defense. And so you got to figure out where you put those attributes.
00:08:20
Speaker
And so the way I look at it is what unique capabilities do you have? Yeah. And then what deficiencies are we measuring that against? So if you're going to be 5'10", and we can talk about a client that I have that you've worked with, DeMond Williams Jr. at Washington.
00:08:35
Speaker
Yes. If you're going to be 5'10 and a quarter, okay, we better offset, and I can't do anything to help you on that, then we better do some things to help offset that. So one of the things he does to offset that is he's got world-class speed.
00:08:48
Speaker
and change the direction and running ability. And the other thing is he sees the field really well. The other thing is he's a really good leader. The other thing is, in my experience, he's very, very professional in how he goes about his business and how he goes about getting better. The other thing is he's bought in on becoming a pocket passer and being very consistent and connected to the ground in the pocket.
00:09:09
Speaker
Right. and And I can keep going. So he's five, 10, but yeah, He's offset that deficiency with these unique capabilities. And it's just constantly measuring those things.
00:09:21
Speaker
and So like when you're, when you get a guy, your filters, like you're obviously you're going to figure out, you know, if they have balls, like if they're a dog. um But when you're looking at like watching their film, like what, what do you look for? Cause like when I watch quarterbacks looking for
Josh Allen's Growth and Training Methods
00:09:37
Speaker
film, I'm like, did he complete the pass or not? But you're seeing so many different layers of like evaluation to that point.
00:09:44
Speaker
Yeah, so I may know a lot about offenses and and scheme, but that doesn't mean that I can put on Iowa State and know what the concept was and the read was, right? Because I don't know how they told him to read it.
00:09:55
Speaker
But you can watch tape and then hit pause and go, who's the most open person? And is it going, is it all going to that person? And sometimes like a guy who's not part of the read is wide open and that happens, whatever. But like in general, i it how is it, is it on time?
00:10:12
Speaker
How's the consistency of the accuracy? You know, a lot of times I'll hit pause when the guy's quarterback, their hands come apart. so he and So then i and I go, okay, what is he seeing? And then I look i look to the receiver and the DB. And then I let hit play and I go, where'd the ball go? And so just like you can kind of see the guy's feel for accuracy and the defender. Some guys need to see the guy wide open before they let their hands come apart. Hmm.
00:10:38
Speaker
Right. And some guys hands come apart. And so that's how you start to go anticipation and then spatial awareness in the pocket. Are they climbing into problems? Are they moving into problems? Are they always like a lot of times a guy moves in the pocket? I hit pause.
00:10:53
Speaker
Is he equidistant to the closest bad guys? So Joe Burrow is a client of both of ours. When he moves around in the pocket, you may have an opinion on was it efficient, was it not, was it that? But when you hit pause, when he goes to throw, he's almost always equidistant between him and the bad guys.
00:11:12
Speaker
So he moved himself to like the safest spot. Subconsciously, physically, obviously he did it like – From a proprioception perspective, where's he at?
00:11:25
Speaker
You know, and then is he aligned to, oh, he's aligned to? Oh, he's in a position to leverage to be able to make that throw? Well, yeah, give him all the money. So, like, as I'm watching, I'm kind of like, I don't have a a checklist. I don't sit there with ah with a rubric that I fill out, but we can get a feel for it.
00:11:40
Speaker
And then my partner, Mike White, do you know? He's looking at his things. Chloe, as a Sharaba who works with us, she has a background in scouting. So she's kind of looking at it from a date. So we end up having really interesting discussions when we're evaluating quarterbacks. And we do all the time. I mean, usually on Fridays, we watch somebody that we don't we don't work with um to be able to start to form some opinions. And and so there's this essentially this kind of checklist that we go through um that's not obviously necessarily a rubric, um but your eyes go where they go.
00:12:13
Speaker
And sometimes you can find out right away. ah And sometimes you find out right away. we need a little more tape. Quick pause here. I want to talk about the universal speed rating. So many coaches I meet are just overwhelmed.
00:12:24
Speaker
They're running sessions, programming, dealing with parents and trying to prove their athletes are actually getting faster. One of the reasons why we built USR was to take some of this stress off the table. One software solution to help coaches test, track, and show improvement without adding hours to your week.
00:12:41
Speaker
If you feel like you're guessing with your speed training or drawing trying to make sense of your data, hit the link in the description. Schedule a free consult and see how the USR can help. Yeah.
00:12:52
Speaker
the You know, they I'm glad you brought that up because it's such an interesting dynamic how you have, like, you can see things globally, but also into detail. and Then you got Mike, who's very, very, very technical and got like a PhD in just like seeing movement.
00:13:07
Speaker
And you got Chloe, who can understand, like, kind of like more of the scouting perspective. And I've watched you guys watch film before. And I barely understand what you guys are talking about, but the dynamic of the group is like exactly what you would see in like a SEAL Team 6. Like there's ah there's a leader and then there's this guy has this specialty and this guy has this specialty.
00:13:27
Speaker
And you guys come up with a plan out of that like 10 minutes of tape, which is incredible. And, you know, my next question is a little specific. You know, i've I've been thinking about this and wanting to ask you for a while, but I've watched Josh Allen since he was at, um actually, no, since he was at JUCO.
00:13:43
Speaker
Then I watched him go to Wyoming and then i watched from Wyoming to the NFL and he just he just keeps getting better. And I know you're humble, but I've seen you you do things with him that have like shifted a lot of like the way he throws and the way he responds to to things. like Can you dive into that like discreetly? I know you can't tell us everything, but can you dive into like what what changed and what you guys focused on year after year?
00:14:09
Speaker
Yeah, I think, um you know, with Josh, there's a bunch of unique capabilities that we've seen. think A fan on his Instagram can can have a long list. They can write a list.
00:14:21
Speaker
um But... ah he's just He's a powerful guy. And I think a part of his upbringing, you know, carrying heavy buckets, picking things up, putting them up on the shelf on a farm.
00:14:35
Speaker
um He's got big joints. His wrists are big. His ankles are big. His knees are big. um And so he's a very stable athlete. And he also is a very powerful athlete.
00:14:50
Speaker
And, um, as you know, I've got three boys and a baby girl and his little brother's 11 months younger than him. Jason, who's pretty similar.
00:15:01
Speaker
He's not a professional athlete, so he's not built like him. He doesn't train like that, but, but growing up, um, they basically like fought, wrestled, played basketball, hit wiffle balls, worked on the farm,
00:15:14
Speaker
Plus eight other things every single day together. And it was a competition. Yeah. So I think if you look at like who he is, aside from this like unique personality where he's like so funny and he's got a videographic memory and he's super smart and all these things.
00:15:26
Speaker
At the end of the day, he's a competitor and he's used to, he's a laborer. He's used to doing things. Um, I used to say during the draft prep process when i was talking to teams. So when you grow up on a farm and a pipe breaks, um your dad wakes you up and teaches you how to fix it. And then the next time the pipe breaks, he just says the pipe broke and then you go fix it.
00:15:46
Speaker
um There is no plumber on a farm. Right. And so yeah that's how I grew up. but We call it plumber. so um So, so that's unique. But if you look at Josh, I think he was 56% completion percentage in college, which is in most places gets you benched.
00:16:04
Speaker
um And then he was hovering around 58, I think, I don't know, but in front of me, but look like mid to high 50%, his first two years in the league, part of his personnel, you know, his first year in the league, his number one wide receiver was Kelvin Benjamin. Right.
00:16:20
Speaker
Right. People forget that. And so his first two years, he played well, and made some superstar plays, hurtled over Anthony Barr and did a couple of like memorable things, um but was not playing great football.
00:16:32
Speaker
And going into his third offseason, or going going into his third season, that offseason was COVID. That was you and I in Borough. And so come March, everything stopped. And him, Sam Dongle, and Kyle Allen were living here, and we were sneaking onto fields.
00:16:48
Speaker
um There was no offseason. There was no OTAs. They just essentially reported a training camp. And so the third year, he jumped to 70% and added Stefan Diggs, and a bunch of stuff really started making sense for him. But I feel like that offseason is when he really learned how to control it.
00:17:03
Speaker
And um we had a breakthrough day. We were at Doheny Beach, there's this long... row of palm trees and I was having these high school kids run behind them and you're having to anticipate and really layer it probably two trees ahead.
00:17:19
Speaker
That's why I still do this. Yeah. They run behind the trees yeah and, um, it's a skinny palm tree. And, um, I still do this. And like every time I go there, I think about this kind of like aha moment that he had when he started letting it go like two trees ahead and layering it.
00:17:34
Speaker
um And what happened is his fastball ah was his only pitch, I would say, um for years. And it got him drafted because it was fast. It was 103 mile an hour fastball.
00:17:47
Speaker
um But really that offseason is when he developed some other pitches. And really quickly, his layer and his touch kind of became his go-to. And he rarely throws the ball as hard as he can ah now.
00:17:57
Speaker
And that was kind of like ah the start for him of um what it did for him physically in terms of, you know, being able to make the play. But I think more than that, ah mentally, subconsciously, conflictually. confidence-wise, um the ability to to do all those things. And then he's just continued to grow every year in different things, um completely away from me. I mean, just with the coaches he's had, the players he's had, the other quarterbacks in the room, um he is he's a superstar, bona fide for sure. But his level of humility when it comes to getting better um is actually one of his superpowers. He does not think he has it all figured out. And he continues to find ways to get better.
00:18:36
Speaker
That's facts. It's funny. That drill you do on the beach, i always just thought it was like some Jordan Palmer, like California dude drill. Like, let's go to the beach and throw the ball around. And not like, dang, like, I get it now. It makes sense. Well, it's actually, it's grass and it's slightly slanted.
00:18:52
Speaker
So if you drop back or you kick back, you have to, you're going downhill. You have to drive yourself uphill. So to drive uphill and take something off of it, and get it turn over and judge speed angle and there's a tree and don't scuff my footballs up.
00:19:10
Speaker
yeah You know what I mean? You know, for like June in Cali, it's like as football as I can make it. No, love that. ah You mentioned Sam and I've been watching this year as a, as a pure fan, just like, ah and like, I've known Sam for a while cause I've seen him around you, but like, I feel like he's got something different. What what do you think it is this year?
00:19:33
Speaker
Well, think Sam's like unique trait is, at this point, it's resilience. ah Resiliency, or whatever the word is. um Because Sam Darnold and Daniel Jones and Baker Mayfield and Geno Smith and these guys who have been counted out and they suck and they're a bust and they should have never... And then they end up having a bunch of success.
00:19:54
Speaker
yeah without the resiliency, like they wouldn't have been in a position to have the success that they're having today. And I'm not talking about Gino and the Raiders. I'm talking about Gino getting a hundred mil from the Seahawks from balling. Like you had, so that resilience that they had got them to the point where
Sam Darnold's Training Journey and Influences
00:20:11
Speaker
they can have the success. So that's kind of with Sam.
00:20:13
Speaker
I can't answer the question without starting with that. um But Sam, every single off season is treated the same. Him and Mike are over there for like a month right after the season ends at Stance on the basketball court with no football going through movement.
00:20:32
Speaker
yeah Yeah, every every year. yeah He doesn't cut a quarter bye week. He was here, whatever, three weeks ago, right? He got with Naomi twice. he got with Drew at Modus, I think, two or three times.
00:20:44
Speaker
He spent four hours in our office going through our presentation on the midseason check-in. He probably ate at his favorite restaurant. He probably also went to dinner with his parents. Like, it's just so routine and so...
00:20:56
Speaker
such a ah ah byproduct of his routine and his behaviors. um But he's also like a top three pick in the draft type talent. Right.
00:21:07
Speaker
And, sorry you know, you asked about Josh, now Sam, i I don't say this a whole lot. And it's not, and it' now i now I can say it and it's not, it can't be perceived as a knock on Josh.
00:21:19
Speaker
The difference between Sam Darnold and Josh Allen physically is just not what everybody thinks it is. Sam's a good athlete. Well, I mean, they're the same 40 and they kind of have the same velocity and they kind of throw it the same distance.
00:21:34
Speaker
Yeah. I played basketball with Sam and and Josh and literally they're both incredible. Like you could just tell by the way they move and use their body. um I mean, Sam was throwing down dunks in the offseason. 100%. He had offers in basketball. And, like, again, like you know, three years ago, people go, Josh Allen's here and Sam Donald's here. Well, maybe from a productivity and stats perspective, now we understand, it like, where you go in the situation you're in sort of relevant. But I'm just saying in a workout setting, measure everything.
00:22:06
Speaker
There's areas where there might be a gap, and there's areas where there might be a gap in favor of Sam. And so I'm just saying, like, Sam is also incredibly talented. He's very twitchy. He's very sturdy and stable. um But I don't know that we work with anybody who has a better reason for why he does something.
00:22:21
Speaker
Why do you step to the left that way? Why do you punch that way and gun? Why do you initiate movement under center on play action to the left that way? And, ah you know, I'm... Definitely has to do with what we are at the time, you know the role that we play in it. But ah Sam has a reason for why he does everything. like You're not going to hear I don't know out of that guy's my mouth. And so, you know Sam, the the part that you know this is a podcast and let's get people to listen to it, i no one's really talked about this. The time he spent in San Francisco was more valuable than everybody realizes.
00:22:55
Speaker
To be able to hear Kyle Shanahan explain why, We're going to run this play and why he's going to inside release and why we're going to bring him here in motion. That's getting a semester at Harvard. And then to watch Brock Purdy yeah go to a Super Bowl and not change in his attitude. Sam was raving about what he learned from Brock. Not necessarily Brock sitting him down, putting his arm over shoulder saying, here's how you do it. Just watching Brock.
00:23:24
Speaker
Everyone has an opinion on Brock. um My opinion, I don't know Brock. My opinion is based off what Sam's told me. And so when it came contract time, based off my opinion, based off what Sam's told me, give him the money. Because to watch somebody go to a...
00:23:43
Speaker
is incredibly valuable. And so I think Sam got a lot from that year. And then you had a year with Kevin. And now the situation he's in right now, I mean, the Seahawks are going to be for real for a while.
Evolution of Quarterback Training Techniques
00:23:53
Speaker
Yeah, I see that.
00:23:55
Speaker
I'm a fan. I've been watching. um I do want to double click on Mike, though, for a little bit, because like I've watched Mike as a coach when he first came in to now, and then just seeing how he's influenced like you, your program. and like ah You said in the beginning, like you're not a super data-driven, technical guy. I remember in the beginning, it was it was a little bit more relaxed and and free-flowing.
00:24:18
Speaker
And Mike came in and Mike had like this vision for, for the best way people to move or like, Hey, there's a curriculum without actually throwing the ball. And then there's curriculum connecting your movement to the ball.
00:24:30
Speaker
And then I'm probably butchering it, but like those layers were eyeopening to me. Cause it was kind of the same thing we were thinking about from a speed perspective, but yeah, can you just double click on Mike, like how you met and then just how he's influenced things in your, in your development process?
00:24:44
Speaker
Yeah. So our story is really unique. So Mike White's his name. He played at Southwest Missouri State. um We met about 15 years ago. He worked for student sports, which created the Elite 11 and the Nike opening.
00:24:55
Speaker
um And he was on the operations side, um you know, organizing the events, talent, all that stuff. But he was there with the top quarterback coaches in the country um and the top quarterbacks coming through every year. And it was really just noticing everybody says something different.
00:25:13
Speaker
Everybody does something different. There's no uniformity. There's no consistency. There's, you know, he's just noticing that. um Didn't, I don't know that at that time had the answer for it. Just was noticing it, you know.
00:25:26
Speaker
um I've been a part of every Elite 11. And for those of you who are listening, Elite 11 is the top depending on how many we invite that year, 18 to 20 rising senior high school quarterbacks in the country. It's been a part around 27 years. And excuse me.
00:25:42
Speaker
And, um, I think this year, 90% of quarterbacks on NFL rosters went through the process. So it's a 10 of the last 11 Heisman winners that were quarterbacks, like nine of the last 11 number one picks who were quarterback. It's just whatever the stats are. It's is pretty consistent. And,
00:26:01
Speaker
um And so, Mike, it's kind of two parts of the story. how How we got connected is he hit me up. It was Burroughs. It was Stidham and Drew Locke's year and Tyree Jackson's year.
00:26:14
Speaker
And he said, can I come down? Yeah. Sam and Josh's rookie offseason. um Hey, I want to come down. I want to check it out. No problem. Come on down.
00:26:25
Speaker
And he really was just watching. And finally, we just got to study in it. Let's look at these guys in person. um And was basically like, hey, i think I think I see what's wrong with what Tyree Jackson's doing wrong. And that kind of, I never thought about it like that. Interesting. I will put myself on the back and go, even though I was the guy and I had all the top picks, like I've always been open to learning more. And made so he had an interesting perspective on what what was happening that I didn't know about.
00:26:57
Speaker
And there was another thing that was happening at that time where my ah childhood friend married ah one of the top LPGA tour players. And her name was Natalie. And i went to play golf with them. And she said, hey, my swing coach is coming to town.
00:27:14
Speaker
And so I went and I watched them swing. And I was like, they lost me right away. I'm an NFL quarterback on my fifth team training the top players in the country. In my off seasons, I spent those with Drew Brees and Carson Palmer, with Todd Durkin, just surrounded by people who know what they're talking about and have a reason for everything.
00:27:34
Speaker
And I'm listening to an LPGA tour player and her swing coach, and I've golfed my whole life, lose me. They're talking of the serratus and T-spine mobility. i didn't any these things were.
00:27:45
Speaker
And it hit me and I'm like, If I don't, how are we behind golf? Wait a second. Is everyone doing this wrong? and So I had just had this experience where like, wait, is everyone doing this wrong? Including myself.
00:27:57
Speaker
i'm I'm the man. Everyone says like, is everyone doing this wrong? And then Mike comes to me and goes, I think you might be doing, I think there's a different way to do this. So really it just became conversational really over the course of two years.
00:28:09
Speaker
and He wasn't employee for two years. he was just coming down all the time. And Mike's personal story, had a back problem and every surgeon and doctor told him the same thing.
00:28:20
Speaker
Have surgery and take these pills. And he met a trainer who said, long story short, I don't think you need surgery. I think you have a weak core. And I say that to an adult male and they'll go, do you mean?
00:28:32
Speaker
A female trainer. And so he went all in on with that. And he's never had a back problem since he golfs, he plays pickleball and he can rip it. And so that would, then he went down a rabbit hole of understanding the core and why, and no, he doesn't have his degree or masters or doctorate in anything.
00:28:51
Speaker
He's utilized the internet and the democratization of education to develop an understanding of these things. Got TPI certified, went all these routes. So then we kind of really start working together.
00:29:02
Speaker
I'm wondering if we're all doing it wrong, including myself. And he's in a position to just pour all of his time into creating the solution. And so it's been six years. He's a partner now.
00:29:15
Speaker
And um we get a chance to continue to evolve every year. And we are, to put a button on this, we're completely convinced that this position is about movement. And if you have a good quarterback who misses a throw, and mechanically he did something wrong, um the the the mechanical issue is caused by the movement that precedes the throw. So if somebody overstrides and salesman over somebody's head and the coach says, don't overstride,
00:29:43
Speaker
Well, no, he put himself in a position where the only thing you do from that position was over stride to get out of that position. And that's where the whole thing starts. And so for us, the movement side of things um is the impetus. You know this. If we spend two hours with an NFL client on the field, most likely we're going to throw for 45 minutes at the end.
00:30:04
Speaker
There's literally over 50% of the time is going to be spent creating the movement. How do we use the ground, rotational lateral vertical, whatever it How do we build the movements to support the actual movement you need to do? So we don't practice drops.
00:30:18
Speaker
We allow your body. It's a lot of times a software update to be able to go through these ranges of motion, create stability, length and tighten, whatever we need to do to be able to support the movement that you need to do. And I think at the end of the year,
00:30:31
Speaker
um All of our clients added up. I bet 25% of the stuff that we're talking about on the physical side of the game is actually throwing mechanics. I bet 75% is movement. Yeah, and that's I think that's the interesting point that I've picked up just from listening to your guys' conversation. Well, first, going back to the golf situation, if you look at the strides that have been made in golf are insane. Like, your average, like, golf pro coach is pretty high level in terms of mechanics, in terms of understanding, like, the kinematics and kinetics of the forces and all these things, like, compared to, like, your average quarterback coach.
00:31:08
Speaker
um It's the same in tennis. Hold on, andtra been right there. Yeah, yeah, yeah. Okay. So I did this research. So let's say I want to be the assistant head pro at Arroyo Tribuco, a public golf course down the road that I think costs $80 to $120 a play. It's a regular play. Okay. If I want to apply for a job there, I need to have a level three TPI certification to apply for that job.
00:31:31
Speaker
but I'm not talking about being a tour caddy. I'm talking about it to work at Arroyo. Okay? Jesus. I have never met, strong statement coming, I've never met a quarterback coach, NFL college, or private private guru whisperer guy who is certified in anything.
00:31:52
Speaker
Yeah, 100%. The gap is not small. Like i I say, it's 15 years behind baseball, 20 behind golf. Yeah. At the professional level. So I'm for sure talking about high school guys.
00:32:06
Speaker
Yeah. and there's And there's, it's the same in my in my industry. Like you see guys in the park, everyone's coaching, picked up a weekend certification. They're doing it. um Level of understanding is is nowhere near. Like I listen to pitching coaches sometimes. Like I go,
00:32:21
Speaker
Watch like youth baseball and stuff. And I'm listening to pitching coaches and I'm like blown away. like what a ah base level of knowledge on pitching is nowadays. it's insane. And it's not, it's definitely not that in my field, definitely not in your field. Um, and I think the end of what you were just talking about was, was probably the most interesting thing to me was like, it's the way you throw is preceded by the movement before it. So you spend more time on movement, but also quarterbacks don't just stand there in the pocket in a perfect scenario and and throw like they're on the run, they're escaping, they're, they're throwing off platform.
00:32:56
Speaker
Um, I wanted to dive into that just for a second of like how you train your guys to move off platform. Maybe explain what off platform is. I might be using it in the wrong, in the wrong sense here. look Like guys like getting out of the pocket, moving, throwing, you know, weird arm angles. And I'm seeing the game to, you know, develop more into that.
00:33:17
Speaker
But yeah, can you talk a little bit about your system of how you think about it? Yeah, so let's let's say that there's two ways to throw. There's on-platform, which is what you're picturing right now. am i Both my feet are in the ground, and I'm going to stride at my target and throw. Whether I'm chilling in the pocket, whether I'm three and a hitch, five and a hitch, play action, whether I'm playing catch with less, like that that's on-platform.
00:33:38
Speaker
Off-platform is on the run. So a right-handed quarterback, when he goes to throw on the run, his right foot's going to be on the ground as he draws the ball back. Okay. Yeah. Now there's the third, which is like drifting, falling away, screen, whatever. But for the most part, it's, there's two ways we're on platform or off platform. Hey, that's a pretty generic term, like pretty, pretty you know commonplace um on the run or off platform.
00:34:02
Speaker
um So here's the data side of things. So I got a great story. Mark Trestman was the head coach of the bears when I played there. And we were the first team to hire a data analyst. And so we hired this guy and i heard about him.
00:34:17
Speaker
Cutler was telling me, he's like, oh, we hired this like data scientist guy and Trestman's got all this weird stuff going on. And so, you know, it's the off season. I'm like... I go up and introduce myself. And he goes, oh, you know, my brother, my brother played with you. was Alex Taney's brother. I can't remember the the data analyst name, but his brother was in the league and with me with Tennessee or somewhere else or whatever.
00:34:36
Speaker
And so anyway, so like I'm like, hey, tomorrow, let's grab lunch, you know, in the at the team facility. So I sit down with this guy. And again, this is the first in the league. And so I go like, all right, dude, what do you do?
00:34:46
Speaker
What's a data analyst do? yeah And the only way you can answer is like, Well, I'm a computer science engineer and I played quarterback and blah, blah, blah. And he's like, I go like, what what's ah what are you working on right now? And he goes, well, Coach Trestman has me doing a project.
00:35:01
Speaker
And I'll just say this. If you're a football fan and you're listening to this and you think that Mark Trestman was like a boss at the Bears, he's the smartest football mind I've been in Arumas to this day. Wow. So Mark um had him do a study.
00:35:14
Speaker
And he said, he yeah he took all the off-platform throws, magically, the prior year made by all the quarterbacks who made an off-platform throw in the league. So it was whatever it was, either hundreds or maybe thousands, I don't know, but it was it wasn't a bear study. It all the times a quarterback threw the ball on the run league-wide all year.
00:35:34
Speaker
yeah And he came to the conclusion that 80% of those throws that the quarterback made, they were not under duress. Meaning they were not running away from the line of scrimmage with a bad guy who's faster than them chasing them. 80% of the time they didn't have all day, but they could slow up.
00:35:54
Speaker
They could get under control. They could get themselves a light. 20% of the time they were running for their lives. ah Well, there's valuable information. You're telling me that 80% of the time that I'm going to throw the ball on the run, i can get myself aligned. Well, I don't need a, I don't need a QB whisperer to tell me the importance of getting aligned. Why don't I work on getting aligned? Right now think about that study was done when I was playing. So this is probably like 2011, 12, let's it's that little era. Okay. Who were the best quarterbacks in the league then?
00:36:28
Speaker
Peyton Manning, Tom, no, but maybe Peyton Manning, Tom Brady, Phillip Rivers, Tony Romo, Carson Palmer. I said Phillip Rivers, Eli Manning.
00:36:40
Speaker
You want me to continue to name bad athletes who can't run? Interesting. Okay. So I bet that number's higher. Who are the best quarterbacks in the league right now?
00:36:51
Speaker
Athletic. Yeah. Josh Allen just won MVP. Lamar Jackson's one, two Patrick Mahomes, Joe Burrow, we know can move with the best of them, right? Justin Herbert, Drake may Jaden Daniels. You know what I mean?
00:37:04
Speaker
Yeah. So I think the number is higher. These guys could actually, these guys, some of these guys are faster than the D end. Yes. Right. And so when it comes to off platform, we look at a couple of things.
00:37:16
Speaker
How do I leave the spot? And then how do I get under control for the 80%? How do I get myself under control? And I don't need to move at a certain rate, right? You have to measure certain things, 1.2, 0.6, right? From spot to spot. For me, it can't be numbers-based. I have to get to the next spot before he does.
00:37:40
Speaker
So it's much more about efficiency than it is on stride, like power output, force, all that, you know what I mean? So it's those numbers are less relevant for us. It's more about and then when I get there, how and how control ah how am I under control when I get there?
00:37:56
Speaker
So we're able to, you and I work together on some
Integrating Movement for Enhanced Performance
00:38:01
Speaker
of these things. And that's what we've been exploring the last few years is instead of just working a lateral that makes sense for all these other positions, what do we start in this position? Cause that's typically the position we're going to leave in.
00:38:13
Speaker
And then what's the angle we're typically going to run at. So we did a study where where we do a, we update the study every year. What are the most common ways an NFL quarterback leaves the pocket? And we use Joe Burrow as an example, because we're,
00:38:26
Speaker
We think he hangs in the pocket and leaves the pocket consistently the best. we He hangs in the pocket when he should have, and he leaves the pocket when he should have. um He's not a quick to get out guy, and he doesn't hang on to the ball too long either.
00:38:39
Speaker
and he's so efficient with with his with his footwork that one of the most common ways he leaves the pocket. And so for his programming... We started this off season with the most consistent ways that he left the pocket. And then we got with Dak as trainer and we built those into movement patterns into his training regimen. Yeah. So let's just strengthen these movements.
00:39:03
Speaker
Yeah. All right, we got to take a second to talk about the universal speed rating because I literally just found this out and it blew my mind. We just hit over 500,000 verified speed tests inside the USR software, half a million.
00:39:17
Speaker
That's coaches all over the country testing, tracking, and proving athlete progress with this system. It's not just data. It's giving athletes confidence and giving coaches real proof of results. I remember running our first speed lab test back in 2019 in a closet that my uncle helped me build, now half a million.
00:39:35
Speaker
If you're not testing speed yet or you're doing it without a system, this is your chance to check it out. Hit the link in the description, book a free consult, and see how the USR could work in your program.
00:39:47
Speaker
I do want to i want to go deeper into, i guess, the physical development. Because like for me, when I think about like training people how to run, I'm always thinking about me coaching you to to run is probably the last thing. It's always like there's physical capacities that we're developing first.
00:40:04
Speaker
And then that's bleeding into what your technique ends up being. um and And really specifically in youth, like if you're taking, you know, high school guys and you're developing those high school guys, like what are the things that you feel like are missing in the program, both physically or it could be mentally, it could be other things, but like,
00:40:23
Speaker
If you look at the common trend of how quarterbacks are training in high school, they're doing a lot of the flashy, sexy, cool, mechanics-driven stuff where I've seen you take a turn towards developing other pieces, physical qualities, nutrition, health, mental stuff.
00:40:38
Speaker
um Maybe just dive into that for a little bit. May I pause for a second and tell Dottie that I'm grabbing the kids, not her? Yeah, no, go.
00:41:24
Speaker
So i I see a ton of um really common denominators when it comes to young. And let's just say ah instead of an age like high school, let's just say like the first couple years of years are taking it serious.
The Role of Nutrition in Athlete Development
00:41:37
Speaker
Because for some guys, I don't know, Chloe's in Ohio right now with a fifth grade client. Well, she flew to Ohio to spend three days with the fifth. So for some people, that's fifth grade. and Some people, that's their junior year, right? But let's say the first couple years of taking a serious.
00:41:52
Speaker
I call it the developmental phase of your career. um So for the first couple years, I see a lot of, um let's just let's let's start with like the misses, right? Going about it the wrong way. I see a lot of consistency there. um One is making everything results-based, right?
00:42:10
Speaker
Part of it's the kid, part of it's the parents. um You know, we won the championship and I threw for this many yards. Everything's going great. Don't need to change anything. um I missed one.
00:42:22
Speaker
um And what's wrong? Let me fix the result. Okay, so the result of the throw is a byproduct of what you did or didn't do. And so I see a lot of people that are results driven, focused on this. So they could do something that's super inefficient, but the ball spun.
00:42:37
Speaker
And then they see the ball spin. And so they're going to do that. And then fast forward down the road. They got an elbow issue, a lab problem, this, that. They're not very good. They have it. They peaked in eighth grade because they've been results driven, chasing results. um So that's an issue that I see. I mean, I can go for an hour on issues that I see. um One of them you know, nutrition.
00:42:56
Speaker
um ah You think about going through puberty and all the things that are happening and there's so there's such few households that are experts on this thing that's happening with all of their kids.
00:43:13
Speaker
There's actually the thing that's going to affect like where this goes for them. right So they get the private coach, they got they go to private school, they go here, they got the speed coach on Tuesday nights, and then they're going to get some extra work, with the shooting coach afterwards, and whatever their sport is, whatever their discipline is. And then they go like Chick-fil-A line, and then they have some cereal in the morning, and then they love Prime. um But like, Mom, can I get a Sprite at dinner? Like, yeah, I'm sure you can get Sprite. right And so then all of a sudden, we sit here and we're like, we just like whiffed on the whole thing that connects everything that is the thread, that ties it all together.
00:43:43
Speaker
And so... probably That's probably the most consistent thing I see because I've got kids who, or I see kids who have great training and do it right and aren't results driven and all that stuff, and then still whiff on this.
00:43:57
Speaker
And so I think at the end of the day, the most consistent one I see is is the nutrition. Like, what are they putting in their body? What are they not putting in their body?
00:44:07
Speaker
It goes both ways. um Is that true for you too? No, 100%. mean, so our environment right now is about 400 to kids a week, like from clubs and different teams and different things. And, you know, one of the things that we notice, like when kids come to us, it's usually the afternoon, usually after four o'clock.
00:44:31
Speaker
The first question we ask them is like, when's the last time you ate? And they're like, 11 o'clock. And then what'd you eat? Oh, I had like a a piece of pizza. What'd you eat for breakfast? I didn't eat breakfast. Then they won't eat until their practice is over. And after they're done training, which is like 8 p.m. So if you think about like those two windows of like 11 a.m. is the only time they eat and they don't eat till 8 p.m. They're coming to us with like,
00:44:54
Speaker
bad energy, distracted, difficult to teach. And that's like in in the masses. Now, obviously you'll get your like kids at the top levels that like their parents do get it and understand, but it's a massive gap because you can't develop and you can't adapt the way you want. And then you just think like, oh, well, I'm just not, I'm just not that good at sports. It's like, no, like you, the thing that you do more than anything else is eat and sleep. And if you don't dial those two things in, the other pieces won't fall, you know?
00:45:23
Speaker
I think it's also one of the things you'll never stop learning about. It's like money. Yes. Like you'll never stop learning about it. Right. Like I'm forming an S corp as opposed to an LLC and understanding the tax implications. I'm 41 years old. I'm said, that's money. I'm learning about that right now. Yeah. Right. Going through it with my financial advisor, all that stuff. So I equate like young athletes eating healthy to let's use you as an example. Okay. You came from, let's say humble beginnings. Is that fair?
00:45:49
Speaker
Yeah. Okay. So when you started training and all that stuff, did you have a bunch of money to start or did you, were you closer to a bunch of money or closer, um closer to nothing? Closer to zero. Yeah. Okay. Closer to zero.
00:46:00
Speaker
So now you're becoming more successful, right? Making a lot more than you did then 10 years from now, hopefully making a lot more than, than you do now. So your ability to manage your funds,
00:46:12
Speaker
And you're understanding because you had nothing and then you had $10 and then you had $100 and then you had $1,000, right? Because you didn't have it and then you got it over time and earned it.
00:46:24
Speaker
It's not that you're going to kill it and ah be a big, it's not even that. I think you will, but like, it's not even that. It's just like, you have such a value, like appreciation for the value of a dollar. Right?
00:46:36
Speaker
Yeah. Because when you only had nine of them, like, and now I got 18 and then i now I've got $250,000. Like, so you're a priest versus somebody, whenever the the point is when you didn't have it, that age, give them a millionth.
Thread Performance and Nutrition for Young Athletes
00:46:52
Speaker
Yeah. Give a senior in high school a million. yeah Yeah. Terrifying. Terrifying. This is why 87% or whatever of NFL players are broke within five years because they all of a sudden had money. Poof, here's money.
00:47:06
Speaker
With no context for a dollar and no context for how to make the dollar. Right. And you didn't get it from endorsements or being famous. You got it from running a service business.
00:47:18
Speaker
Hand to hand. But in time, give money for in for time. Right. And so I think nutrition the same way. is if you to to invest in your kid with the training and to throw a Jordan Palmer and run with Les Bellman and do all those things and then hopefully down the road figure out the nutritional piece, it's like it's too late.
00:47:44
Speaker
Yeah. Or you're one of the groups of people that can transition as a pro athlete into somebody who eats healthy because you're so talented and everything went so well for you. But I just think like, this is the thing to start in the beginning is to understand this. And so...
00:47:58
Speaker
You know, thread performance. I launched a nutrition company about 16 months ago. And you're familiar with it. We've had a bunch of conversations. We're doing stuff together now with it because we see the same problem. And I entered into this and my co-founder, Clark Hardman, my high school ex-receiver, like position ex, who was a...
00:48:19
Speaker
you know, college world series center fielder Cal state Fullerton won a world series was a high pick by the Cubs and he played, played professionally. We saw the same problem. I go, everyone's asking me what they should feed their kids.
00:48:31
Speaker
And I didn't really know because I don't remember puberty and my oldest kids 10. So I haven't been a parent going through puberty yet. And I didn't know. And I asked a really smart friend who owns ancient nutrition and this huge company. And I was just like humbly, like blown away with all the stuff I didn't know.
00:48:45
Speaker
Like I just, everything he told me, I had no idea. yeah And then it hit me, I'm like, if I have no idea, i don't think anybody else does either from a parent's perspective. And so that was the impetus for launching Thread Performance is...
00:48:59
Speaker
We got together and we go, what what is all the stuff we don't know? We built relationships with formulators to be able to make products. And it's kind of a rocket ship right now. It's growing like crazy. And not because we're world-class marketers, but because there's a world-class need for this.
00:49:14
Speaker
yeah um I know what parents invest in their kids from a football perspective. I run expensive camps and it's expensive to interact with us. You do too. And so we launched Thread with the idea that I don't think...
00:49:26
Speaker
You know, a lot of these families know much about what their kids should be putting in their bodies during puberty. And actually learned something. i don't think I've shared this with you. I learned something really interesting during this process. And so the guy that I was talking to said when we were talking about, got to the point where we were like, maybe we'll start a company. He goes, do you think you'll be a nutrition company or a supplement company?
00:49:47
Speaker
And to show how little I knew at that time, I'll go, I mean, a supplement company, we're supplements, right? I mean, I don't know. It's in a bag, a supplement, right? And he goes, well, actually, as a society, I think we use the term supplement incorrectly.
00:50:01
Speaker
he's So, Les, let's say that that you and Tree Your wife, that you guys wake up in the morning and you cook beef liver because you want the iron and you want all the stuff from it. Right. And so you guys go to the store, you buy beef liver, you throw it in a pan, and you saute it and you eat it. Okay. And then, you know, you just had another kid. You're like, we don't have time for this.
00:50:22
Speaker
And you switch from eating beef liver to taking beef liver tablets. Okay. Let's say yeah we don't have time to mess. Let's just take the tablets. Okay. That would be a supplement.
00:50:34
Speaker
But let's say me and Dottie, my wife have never heard of beef liver. We watch an interview or a podcast and we go, Ooh, beef liver sounds like it's good for you. And we buy the same tablets that you guys took. Okay.
00:50:45
Speaker
Okay. And it it says supplement, beef liver supplement on the bottle. For us, that's not a supplement. For you, it is. Because what you guys, you guys were consuming this. You change the delivery system to a tablet and you've supplemented the delivery system.
00:51:01
Speaker
For my wife and I, we are not supplementing it. We are introducing it to our diet. and As a society, people take supplements, but that supplement is actually not a supplement. They're introducing it to their diet.
00:51:14
Speaker
We're not a supplement company because what's in this, we have four products, but what's in daily fuel, grass-fed whey protein, collagen's one, five, and ten. Copper, molybdenum, mushroom blend, daily greens, daily vitamins, probiotics. I don't think your kid is supplementing how they're getting it. I don't think your kid gets this, which means you're introducing what's in this into your kid's diet.
00:51:38
Speaker
Therefore, it's not a supplement. And that one really changed like the way I thought about this. You won't find the word supplement. Like... That changed the way I thought about it because the whole impetus for starting the company was, I don't think anybody's consuming this because none of this is in the Chick-fil-A line or at some point. Yeah. Facts. No. And it's, it's so crazy because like you have this experience all the time, but when you sit down with parents and you're talking through training and you, you have to make them realize that like you're training for two hours and then there's 22 other hours and
00:52:11
Speaker
And like, I don't know, I've spent hours on the phone with parents over the course of weeks just being like, okay, well, help me understand what are the other things that you're doing and the timings of it. And you're trying to put it all together. And it's like, damn, like what, you know, we we've we've felt this gap for a long time. It's like, it would be really helpful if somebody just like gave you guys what to do during these other hours, because I don't get paid for those other hours, you know? um And just thinking about this now as a dad, I got three kids and I'm like, all right, like,
00:52:38
Speaker
I know how quickly it goes from, we're gonna eat healthy to I don't have time because I gotta get to these 17 things. and the delivery system of how you get them the healthy food, like it has to be changed. Like back in the day when I was a kid,
00:52:53
Speaker
We were on one team. We went to practice three days a week and that was it. And it was very clear and the times didn't change. and We had a game like once a week. Well, now you look at it, look at the landscape. The kids have games two to three times a week.
00:53:06
Speaker
They practice three to five times and they're practicing an hour, like an hour longer than what we practice. So the whole game has changed now. It's like, well, if you're expecting to be at home cooking like these perfect meals with all the nutrients and all the things in it, it's it's almost impossible.
00:53:22
Speaker
You know, and um I feel it, you know, so it's it's incredible what you guys have have come up with. And i just need to know, when can I start my kids on it? Because I got a five year old. Well, you can get them on fuel right now. And there hydration packs. um So we have four products. And what we started with. I love that, by the way. Yeah, the hydration is. All four of them are.
00:53:44
Speaker
They don't taste healthy. but yeah But we meet. with so So the idea is like there's a million nutrition companies and supplement companies and powders and all that stuff. Like it was crazy when we started this. There was not one that was specifically formulated. And then from a marketing perspective position for athletes going through puberty. Yeah. Yeah.
00:54:03
Speaker
ah daily fuel we have chocolate and vanilla um like i said it's grassfed whey protein it's very specific types of collagen for what they need going through puberty they need fascia repair they need ligament and tendon integrity they need those things um they're also like the mushroom blends stress anxiety focus bloating for girls these things are helpful Daily Edge is sustained energy over the course of the day.
00:54:26
Speaker
So it's a mushroom blend. And a lot of what's in there is helping with that focus, ah the energy, but it's all through muscle oxygenation. And then was on that right. Because I i had a girl tell me, and you know, we're doing this like study where we're we've tested a bunch. We picked 15 of our best kids, gave them product.
00:54:45
Speaker
I don't know if you even know about this, but like yeah we've been asking them to record information. On day nine, one of our athletes wrote, I stopped taking my Adderall.
00:54:56
Speaker
And I've been taking, cause I have so much energy and I feel incredible. i feel so much better. And to me, like that brought tears in my eyes. Cause like I was a kid that was prescribed Adderall. I ended up not taking it and I had to find a different solution. But man, like that is a life changing event right there.
00:55:11
Speaker
But yeah, continuing charting. If she, if she, he or she had didn't hear that, it stops taking Adderall. But it's also gonna, it's also gonna shift her mindset for when she looks back on when she was, however old she is right now and goes,
00:55:24
Speaker
Wait, the medical system told me to do this. I found this natural because, by the way, that's basically a botanical product. Right. And that shifted it. How that can affect your next decision on the next thing that somebody tells her to take.
00:55:36
Speaker
Right. Yes. um And then daily strength is completely botanical and there's stuff in there for absorption. But. It's very specifically done. fit I mean, it's it's pretty crazy. We can make the claims. 2.5x strength gains. You're going to get a lot of feedback from youre the guys and gals on this one. That's our number one product.
00:55:56
Speaker
And then launching hydration. There's a bunch of great products. I've been taking Element for years. My wife, like I always say, I'm married to the healthiest person on the planet. We take Element. So then when we designed ah ah daily hydration, we looked at who gets their salt from where. Let's have the best salt.
00:56:12
Speaker
We have Himalayan pink sea salt. We have French gray salt. But also, well, over 70% of teenagers, over half their diet is is high processed foods.
00:56:23
Speaker
You're talking about a lunch meat or Chick-fil-A or whatever. I feel like I'm banging on Chick-fil-A right now. But like, whatever. Like, you know what I mean? ah I like a spicy chicken sandwich every now and then. But every now and then.
00:56:34
Speaker
but um But you counted that with potassium. And so for us, it's very potassium first. um And we also have marine algae, which is like the best source of iodine. And then what are we going to use to sweeten this to get electric lemon lime to actually taste like electric? Well, we're using a West African fruit called katemfi fruit, which has no sugar in it. It's got natural proteins and it's one of the sweetest substances on earth.
00:56:58
Speaker
I think over the next couple of years, you'll hear a lot of, I think a lot of people are going to like acai blew up. You know, I think contempt is going to blow up. But um this is not just like the best hydration. It's very specifically designed for young athletes where who need hydration, whether they're sweating or not.
00:57:14
Speaker
And so you can eat like crap and pound a bunch of water and your body's not going to absorb it anyways. You're still going to cramp. And we're able to counter that. And 2026 is the year of the gummy for us. I mean, we're going to be really supporting families from the moment the kids wake up to when they go to bed.
00:57:30
Speaker
Right now, my house is sick. My kids went to school and brought it home. And now here I am sniffling. And so we're able to really support families from the moment they wake up to when they go to bed.
00:57:41
Speaker
um as an athlete, but as a human. And the best emails we're getting right now is parents saying, thank you for changing the conversation at the kitchen table. Every mom is in the history of the world has tried to get their kids to eat vegetables. That hasn't changed. That's not going to change.
00:57:54
Speaker
But it's changed the conversation because nutrition is kind of becoming cooler. um And so our product has to be cool enough for the kid and exactly what the mom's looking for. And I think in most cases, ah the mom finding out that she didn't realize that her kids wasn't getting this and should.
00:58:10
Speaker
Yeah. Yeah. And it's the same conversation in my household. It's like, well, what what do we need to, what are all the things that they need to, to feel energy throughout the day and stay focused? And like a lot of times what what happens is his parents will be like, my kid's not focused. They act bad and they very rarely look and and see like, okay, well, what are you feeding your kid throughout the day? Like they just had a bunch of red dye at lunch and you expect them to you know, be focused to do their homework later on. And it's like this, this total package of like understanding the the lifestyle factors that go into not just being a good athlete, but being focused and being able to do your schoolwork and being a good friend and all these things.
Changing Nutrition Conversations at Home
00:58:50
Speaker
And I look back when I was younger, like,
00:58:52
Speaker
I had no idea, like absolutely no idea. And it's like right now i'm looking at it as like the lowest hanging fruit to be elite right now is dialing in the nutrition and sleep because we've, we've gone pretty far in figuring out this performance thing. Like I can confidently tell you that we've tested 600,000 people country and around the country actually around the world. And it's not very hard to get significantly faster and stronger and all those things. Like those things will happen if you just apply math to it. Right.
00:59:25
Speaker
But staying injury free, staying healthy, being focused, having your mind, like those are the pieces that are not as sexy and not as talked about. So, yeah, I mean, I think this product is probably the biggest game changer in our arsenal that we've had with our athletes and ah The feedback that I'm getting on the training now has more to do with the nutrition piece to it. So it's pretty cool. um But yeah, no, it's cool. I'm sure we'll have more to talk about on this once the study comes out um because we have our 15 athletes that we gave into rate a their age ranges from eight years old to 18.
01:00:01
Speaker
um And it ranges from like first time athlete to national team level. And what we've done is we've recorded them before they started taking the supplement. And then we have like checkups throughout and they're giving us feedback. And then we have a ah final testing date in like two and a half weeks, I think. um So I'll be able to share more about like their journey and their experience. But my assumption just based on their responses is that it hasn't just been a performance gain. It's actually been a lifestyle change. And it's been a shift in how they approach their preparation before school, what they do at lunch, what they do after school and before training and then after training.
01:00:40
Speaker
and That's going to be the long-term effect of this study. So it's pretty exciting. Yeah. It's called thread because like as a parent, you're doing it all. you I mean, wake up in the morning, I'm on until about eight 45 and my oldest one falls asleep and I'm on, but like even the branding, like the T with the little piece, miss it. Like this is the thread that ties all of it together. The school personality behavior, behavior,
01:01:06
Speaker
performance, all of this is the thread that ties the whole thing together. And, that um, you know, we didn't, we didn't get together and go like, dude, let's start a company. What should we do?
01:01:17
Speaker
It just started for me being blown away with how little I knew and going, wait a second. I don't think other people know this either. yeah And, and even specifically, like you, you have a lot of expertise on nutrition,
01:01:29
Speaker
But I don't know that if you could have said like, you know, a lot specifically about puberty and what's happening in the body and the nutrition. like It's just not this thing that everyone's talking about. No one's gone. No one's done that. They have a big target consumer. Yeah, it hasn't been at all. If somebody tries our product and and can't afford it or doesn't like the taste of it.
01:01:50
Speaker
but it changes the way they think about it. Like, I'm good with that. I'm fine with that. There'll be other people that'll buy it and we'll make money and we'll be a run a business and all that stuff. But like, i'm fine with just changing the conversation for a lot of people.
Accessing Quarterback Development Services
01:02:01
Speaker
No, it's great. It's great. Jordan, I really appreciate this. It's been incredible. You answered a lot of questions. I got a whole page of notes over here. um But if I'm a developing quarterback, where do I find your service? Like, how do I get it involved? How do I become, you know, Jordan Palmer-fied?
01:02:20
Speaker
Yeah, so QBSummit.com, we operate a couple of ways. We have Summit U, which is our online platform. And i've had I've had different online platforms where shot stuff and put it on there. um But I think we've really cracked the code on this. We built a content flywheel. So when we're on the field coaching, we're mic'd up.
01:02:37
Speaker
And if I'm getting ready to make a point that I think with a, with maybe a famous quarterback that I think everyone else should hear, um then we shoot that. And then that goes right into Summit U. So actually every single week we're adding content. There is no drop coming up. It's every week, um physical, mental, and emotional.
01:02:56
Speaker
um And it's, it's affordable. It's a monthly subscription. It's growing like crazy. It's international right now. um And so we're constantly doing stuff to just learn the game, physical, mental, and emotional,
01:03:06
Speaker
We will be running a series of camps. um I got an update for you. Jared Garantano. Yeah. Moving to California in January, full time to be the director of development for Summit Youth.
01:03:17
Speaker
So we're finally going to have evenings and weekends with somebody who's overqualified to do it and amazing with kids. ah He's going to be running that ah for female quarterbacks.
01:03:29
Speaker
Right now, by default, but even down the road, is going to position herself as the top female quarterback coach in the industry. ah that She's training, you know she's got a lot of junior college and high school starting male quarterbacks, but is really pioneering the women's side of things.
01:03:44
Speaker
um And then we'll have summit sessions and mini camps throughout the offseason and a handful of camps. So summit, QB summit.com and our social is at QB summit or Jordan Palmer. And we're constantly putting stuff out um on digitally.
01:03:59
Speaker
Some of you as an app, it's really easy. And we'll have a series of camps. ah But our core business is consulting. And so all of our college and NFL players and a handful of high school on the annual retainer. And we're servicing them throughout the year, essentially a concierge program. um So those are the best ways.
01:04:16
Speaker
Let's get it. You'll have all my kids in those programs. I'm also. We'll do it. Appreciate you, man. Yeah, you're the best. For those of you who listen and been listening to Les, he's more impressive and um and even better than you think. Whatever you've picked up and learned from him, um I'm sure it's been awesome. and And in some cases, might have changed your life. In other cases, might have just been interesting.
01:04:37
Speaker
um But I feel like I've i've met you know, so many of the trainers, so many of the agents, so many of the people in the football space. Um, but, uh, less is one of the most impressive, the story, the knowledge base, the resume over a short period of time. Uh, I, I think you're the best in the game, man. And, uh, I'm just honored that we get to continue to work together.
01:04:58
Speaker
So let's do it. Appreciate you, man. Thank you. Yep.