Artists create the work. But do they really understand the business behind it?
In Episode 6 of Season 6, Arts to Hearts founder Charuka Arora is joined by Nina Orm, founder of Creativity Meets Capital, for a powerful conversation about the side of the art world many creatives are never taught to navigate: contracts, copyrights, ownership, licensing, negotiations, and the decisions that can shape a career long after a deal is signed.
Many artists spend years mastering their craft, yet very few are taught how to protect their work, understand their rights, or confidently navigate the financial and legal realities of the creative industry.
Together, Charuka and Nina explore why understanding the business of art is no longer optional, what artists should know before signing agreements, and how ownership and knowledge can become some of the most powerful tools in a creative career.
Because making great work is only part of the story.
Understanding how to protect it is the other.
And if you've ever felt intimidated by contracts, confused by copyright, or unsure how the business side of art really works, this episode is for you.
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