The creative economy is worth nearly $10 trillion. So why do most artists never see a cent of it?
That's the question Charuka Arora, founder of Arts to Hearts Project, brings to Nina Orm in Episode 6 of Season 6. Nina, founder of Creativity Meets Capital, has spent her career across finance, entrepreneurship, and politics and is now building the financial infrastructure the art world never gave its artists.
Her argument is simple and a little uncomfortable: artists aren't broken because they're bad at business. They're broke because nobody ever built them a system. Galleries take 50% (sometimes 70%). Art schools teach craft but not contracts. And the "starving artist" gets romanticised instead of paid.
This is one of the most practical money conversations we've had on the show.
We cover:
Where the trillions in the art world actually go and why so little reaches artists
Why the gallery model is built the way it is, by design
The "starving artist" myth, and why Nina wants it gone
The one financial habit every artist should start today
The 10-10-10 rule for creatives who don't have a big income to play with
Why multiple income streams protect your creative freedom
How to read a P&L and why you're already a business
Ownership, copyright, and why "the law is what makes things real"
Whether you've never sold a piece or you're already earning from your work, this episode hands you a system for your money and a backbone for your career.
So grab a coffee and a notebook you'll want to take notes on this one.
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