281. Betting on Yourself: Building a Multi-Seven-Figure Brand with Addison LaBonte

In this episode of the Happy Whole You Podcast, host Dr. Anna Marie Frank sits down with Addison Labonte, founder of Sweet Addison's, a healthier dessert brand that's gluten-free, dairy-free, refined sugar-free, and preservative-free. Addison shares her journey from Division I athlete and finance professional to multi-seven-figure entrepreneur, sparked by a devastating diagnosis, a stubborn streak, and the world's biggest sweet tooth. Her viral Christmas cookie series and a surprise layoff turned a side hustle into a full-blown business, with a potential national retail launch on the horizon for 2027.

Hear more about:

• Addison's compartment syndrome diagnosis and refusing surgery
• Going gluten-free and running her first marathon weeks later
• Starting an Instagram recipe account (Organically Addison)
• Replacing her finance salary through brand deals and content creation
• The viral Christmas cookie series that changed everything
• Getting let go from corporate, and loving it
• Building Sweet Addison's into a seven-figure brand
• The mental toll and imposter syndrome of year one
• Why running a business is harder than an ultramarathon
• Navigating mentorship and the founder community
• A potential national retailer launch in 2027
• Advice for aspiring entrepreneurs: start as a side hustle
• Addison's favorite product and the ultimate cookie-and-ice-cream combo

About Addison LaBonte:

Runner, recipe developer, ingredient-label reader, and the reason a gluten-free cookie finally tastes like the real thing. Sweet Addison's exists because she refused to choose between feeling good and eating cookies.

Connect with Addison:

Website: sweetaddisons.com

Instagram: https://www.instagram.com/sweet.addisons

Facebook: https://www.facebook.com/people/Sweet-Addisons/61552849422462/ Tiktok:https://www.tiktok.com/@eatsweetaddisons

Connect with Anna:

Email: annamarie@happywholeyou.com / info@HappyWholeYou.com

Website: www.happywholeyou.com / https://linktr.ee/happywholeyou

Personal Website: www.DrAnnaMarie.com

Instagram: @happywholeyou

Personal Instagram: @Dr.Anna.Marie

Facebook: Happy Whole You

LinkedIn: Anna Marie Frank

Venmo: @happywholeyou