I talk with Liz Stokoe, who studies conversation analysis (CA) and who's the author of the book "Talk: The Science of Conversation." Stokoe studies how language choices can impact us and change our behavior, often without us being aware of that. Topics include: the more surprising and interesting things Stokoe has found in her work; the popularity of the very wrong "most communication is non-verbal" concept; the practical use of CA work in persuading people to do things; why Stokoe analyzes scripts from comedy shows (like Friends) in her work; perceptions that men and women talk differently; ideas about building rapport.

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