Speaker
That if if you shift the understanding to the left and get something that's testable that you can put out in front of a customer, a user, whatever, whatever your end audience is supposed to be, just as like a test, a paper test, it could be a Figma model or something like that. It's like, what do you think of this? Um, you can actually start getting feedback very early in your, in your process and who wouldn't want to know that, Hey, you know what? If we do build this feature, it's, it's, it's testing. Well, they they seem to like this. They can't wait for it to come out. I know we've done some of this with a UX testing early on. And I've actually been in the room when he usually goes, is this available now? Right. Right. Which is like the best question you could ever get. I was like, no, no, it's, it's, we're, we're, we're just testing this to see, you know, if it's something that's wanting to know that, yeah, we want this, this is great.