How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts.

If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions:

1. Why is being a podcast guest a fundamentally different marketing strategy than social media or paid advertising?
2. Who is qualified to be a podcast guest?
3. What are some of the most common mistakes people make when it comes to pitching podcast hosts?

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