Which digital product is right for your business right now: an online course or a membership?

Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.

Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.

Episode References:

 * Manu's Business: https://yoursocial.team
 * Melody DiCroce's business: https://thelaunchlibrary.com
 * Wit & Wire's Online Course Toolkit, which includes all my recommended software, tools nad course creation platforms for new course creators (free): https://witandwire.com/coursetoolkit


✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses [https://witandwire.com/courses].

✨ Stay in touch with Melissa @witandwire on TikTok [https://tiktok.com/@witandwire], Instagram [https://instagram.com/witandwire], and YouTube [https://witandwire.com/youtube]

Online Courses vs. Memberships

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.

Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:

 * When is the right time to use a live launch model vs. the evergreen model?
 * If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?
 * How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?


Episode References:

 * Membership Academy [https://witandwire.com/membershipacademy], Mike and Callie’s signature membership
 * Course Creator Mastermind [https://witandwire.com/course-creator-mastermind], Melissa’s signature program
 * Episode Transcript [https://witandwire.com/44]


✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses [https://witandwire.com/courses].

✨ Stay in touch with Melissa @witandwire on TikTok [https://tiktok.com/@witandwire], Instagram [https://instagram.com/witandwire], and YouTube [https://witandwire.com/youtube]

Live Launches vs. Evergreen Funnels

What's the best way to market and sell your online course or membership? That's
the core question we're out to answer in today's episode by comparing two
fundamentally different strategies: the live launch model vs. the evergreen
model.
Whether you’re a current or aspiring membership or course creator, special
guests Mike & Callie (Membership Geeks) are here to help us answer these key
questions:
 * When is the right time to use a live launch model vs. the evergreen model?
 * If your product is always open for purchase, how can you convert prospects to
   buyers when there’s no immediate deadline or discount?
 * How can you create a high-converting funnel and scale your revenue over time,
   even if you’re just getting started?


Episode References:
 * Membership Academy [https://witandwire.com/membershipacademy], Mike and
   Callie’s signature membership
 * Course Creator Mastermind [https://witandwire.com/course-creator-mastermind],
   Melissa’s signature program
 * Episode Transcript [https://witandwire.com/44]


✨ To learn about Wit & Wire's online programs for creators and online business
owners, visit witandwire.com/courses [https://witandwire.com/courses].
✨ Stay in touch with Melissa @witandwire on TikTok
[https://tiktok.com/@witandwire], Instagram [https://instagram.com/witandwire],
and YouTube [https://witandwire.com/youtube]

Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.

The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:

 * How do you create a new website step-by-step in each platform?
 * How can you choose and customize the right template?
 * How do costs compare? And who is a better fit for WordPress vs. Squarespace?


Episode references:

 * Davey & Krista [https://witandwire.com/daveyandkrista]: WordPress & ShowIt Templates
 * Davey & Krista's Best Fit Website Quiz [https://witandwire.com/daveyandkrista]
 * 23 & 9 Creative [https://witandwire.com/23and9]: Squarespace Templates
 * Chelsea's Website Soulmate Quiz [https://witandwire.com/23and9]
 * Tools mentioned: Elementor [https://witandwire.com/elementor], Namecheap [https://witandwire.com/namecheap], Flodesk [https://witandwire.com/flodesk], Convertkit [https://witandwire.com/convertkit], RankMath [https://witandwire.com/rankmath] (partner links)


To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses [https://witandwire.com/courses].

Stay in touch with Melissa @witandwire on TikTok [https://tiktok.com/@witandwire], Instagram [https://instagram.com/witandwire], and YouTube [https://witandwire.com/youtube]

Squarespace vs. WordPress vs. ShowIt

Which website builder is right for you? At a certain point, every business will
need a website. But depending on what you sell, the design you're looking for,
and how tech-savvy you feel, you may be wondering which platform is your best
choice.
The truth is that Squarespace and WordPress are more fundamentally different
than you might realize. And that's why today, I've invited Chelsea Pimienta (23
& 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:
 * How do you create a new website step-by-step in each platform?
 * How can you choose and customize the right template?
 * How do costs compare? And who is a better fit for WordPress vs. Squarespace?


Episode references:
 * Davey & Krista [https://witandwire.com/daveyandkrista]: WordPress & ShowIt
   Templates
 * Davey & Krista's Best Fit Website Quiz
   [https://witandwire.com/daveyandkrista]
 * 23 & 9 Creative [https://witandwire.com/23and9]: Squarespace Templates
 * Chelsea's Website Soulmate Quiz [https://witandwire.com/23and9]
 * Tools mentioned: Elementor [https://witandwire.com/elementor], Namecheap
   [https://witandwire.com/namecheap], Flodesk [https://witandwire.com/flodesk],
   Convertkit [https://witandwire.com/convertkit], RankMath
   [https://witandwire.com/rankmath] (partner links)


To learn about Wit & Wire's online programs for creators and online business
owners, visit witandwire.com/courses [https://witandwire.com/courses].
Stay in touch with Melissa @witandwire on TikTok
[https://tiktok.com/@witandwire], Instagram [https://instagram.com/witandwire],
and YouTube [https://witandwire.com/youtube]

Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang [https://maikeetsang.com/] and Sarah Penner (Podcast Collab Club) [https://witandwire.com/podcastcollab] to learn how podcasts and aligned partnerships can amplify your business.

We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests.

Mentioned in this episode:

 * Melissa's Free Podcast Launch Masterclass: witandwire.com/register [https://witandwire.com/register]
 * Mai-Kee's Be Our Guest Free Download [https://maikeetsang.com/25experts], Ultimate Podcast Guesting Workshop Series [https://maikeetsang.com/upg]
 * Sarah's Podcast Collab Club site [https://witandwire.com/podcastcollab], including her free FB group and paid membership for podcast guests and hosts


To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses [https://witandwire.com/courses].

Follow @witandwire on TikTok [https://tiktok.com/@witandwire], Instagram [https://instagram.com/witandwire], and YouTube [https://witandwire.com/youtube]

Podcast Host vs. Podcast Guest

Which side of the microphone is right for you? There are unique benefits to
being a podcast host compared to being a podcast guest, and today, join host
Melissa Guller and guest experts Mai-Kee Tsang [https://maikeetsang.com/] and
Sarah Penner (Podcast Collab Club) [https://witandwire.com/podcastcollab] to
learn how podcasts and aligned partnerships can amplify your business.
We'll also teach you how to create a strong pitch that stands out, whether
you're pitching hosts or guests.
Mentioned in this episode:
 * Melissa's Free Podcast Launch Masterclass: witandwire.com/register
   [https://witandwire.com/register]
 * Mai-Kee's Be Our Guest Free Download [https://maikeetsang.com/25experts],
   Ultimate Podcast Guesting Workshop Series [https://maikeetsang.com/upg]
 * Sarah's Podcast Collab Club site [https://witandwire.com/podcastcollab],
   including her free FB group and paid membership for podcast guests and hosts


To learn about Wit & Wire's online programs for podcasters and course creators,
visit witandwire.com/courses [https://witandwire.com/courses].
Follow @witandwire on TikTok [https://tiktok.com/@witandwire], Instagram
[https://instagram.com/witandwire], and YouTube [https://witandwire.com/youtube]

Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities.

And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022.

Bonus Video: 10 Ways to Earn Money on TikTok in 2022 [https://www.youtube.com/watch?v=-9pQCCTSisI]

Mentioned in this episode:

 * Wit & Wire on TikTok (new!): @witandwire [https://tiktok.com/@witandwire]
 * Wit & Wire YouTube: witandwire.com/youtube [https://witandwire.com/youtube]
 * My favorite podcasting tools & software: witandwire.com/resources [https://witandwire.com/resources]
 * Shannon's Free Reels Masterclass [https://socialsquadsociety.com/reels], @shannonmckinstrie [https://instagram.com/shannonmckinstrie]
 * Sam's Free TikTok Guide [https://www.thetiktokcoach.ca/], @thetiktokcoach [https://www.instagram.com/thetiktokcoach/]


To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses [https://witandwire.com/courses].

TikTok vs. Instagram

Which strategy is right for your online business in 2022? Join host Melissa
Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha
Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms,
content strategies, and monetization opportunities.
And by the end of this episode, you'll be able to describe the core differences
between the apps and decide if TikTok or Instagram (or both) are the right fit
for you in 2022.
Bonus Video: 10 Ways to Earn Money on TikTok in 2022
[https://www.youtube.com/watch?v=-9pQCCTSisI]
Mentioned in this episode:
 * Wit & Wire on TikTok (new!): @witandwire [https://tiktok.com/@witandwire]
 * Wit & Wire YouTube: witandwire.com/youtube [https://witandwire.com/youtube]
 * My favorite podcasting tools & software: witandwire.com/resources
   [https://witandwire.com/resources]
 * Shannon's Free Reels Masterclass [https://socialsquadsociety.com/reels],
   @shannonmckinstrie [https://instagram.com/shannonmckinstrie]
 * Sam's Free TikTok Guide [https://www.thetiktokcoach.ca/], @thetiktokcoach
   [https://www.instagram.com/thetiktokcoach/]


To learn about Wit & Wire's online programs for podcasters and course creators,
visit witandwire.com/courses [https://witandwire.com/courses].

Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi,
and Teachable, I started my own business (Wit & Wire) to share my digital
marketing and course creation strategies with more entrepreneurs. This season,
I'm bringing some of the top online business experts together to help you
compare different strategies, like TikTok vs Instagram, WordPress vs
Squarespace, or YouTube vs Podcasts to help you find the right mix of sales and
marketing strategies that work for you (and say a guilt-free no to the rest).
Your expertise is worth paying for, and I can't wait to see what you'll create.
To learn more about our online courses and free resources, visit
https://witandwire.com.

Melissa Guller

Shows