From Battlefield to Bottle: The Heroic Story of Sam Lerman (S4 E7)

What do you get when you combine a decorated U.S. Air Force veteran, humanitarian deminer, and wine importer? Meet Sam Lerman, CEO of Spirit Worldwide, whose life reads like a real-world spy thriller. In this episode of The Cocktail Guru Show, hosts Jonathan and Jeffrey Pogash sit down with Sam tohear how a mission in Ukraine led to the discovery of world-class wines — and how he’s now introducing them to the U.S.
➡️ Learn about rare Ukrainian varietals like Saperavi,the humanitarian mission behind the brand, and why Sam’s story is anything but ordinary.
🎧 Listen now and toast to a story of courage, compassion, and craft.