Before Avery Wagner ever built a marketing agency, the internet already knew her face, thanks to one of the most recognisable viral memes online. In this episode, Avery joins Kate to unpack how that unexpected moment sparked her obsession with the power of social media and storytelling, and how it eventually led her to found Wagner Perspective, a boutique social media strategy agency based in Austin, Texas.
After four years of working with clients across nearly every industry, Avery made the bold decision to niche right down, focusing exclusively on businesses in the home industry. She and Kate talk through why narrowing your focus can feel terrifying and be the smartest business move you make, plus how to know when it's time to make that shift yourself.
This episode also goes beyond marketing; Avery opens up about anxiety, antidepressants and what rebuilding her business after burnout really looked like. Connect with Avery: Website: wagnerperspective.com Instagram: @itsaverywagner Book a Social Media VIP Day: wagnerperspective.com/contact
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