How to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents

Here are some of the key topics that Jon and Paris discussed in this episode:

• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.

• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.

• How to fix the event attribution gap: learn to measure the success of your event

• What's the working marketing mix for customer acquisition in the events industry?

• Does the post-Covid environment pose a threat to virtual events?

• Personal branding & how to come up with content ideas for social media.

Guest:
LinkedIn
Accelevents

See more:
Hop Online
Paris Childress
LinkedIn PTM Page