Carolina Collective Launch Part 2: Social Media Strategies for Local Businesses

In this episode of the Whiskey and Wisdom Podcast, co-hosts Brittany Lineberry and Leah Norman continue their discussion from the Carolina Collective Launch event. They dive into the challenges business owners face with social media, including consistency, authenticity, and community engagement. Leah, who runs Topsail Talk on Instagram, shares her experiences and tips on promoting local businesses, engaging with the community, and maintaining a real presence online. The conversation highlights the importance of collaboration, supporting other businesses, and leveraging social media strategies to grow your brand. Tune in for practical advice and inspiration to elevate your social media game.

00:00 Introduction to the Carolina Collective Launch Event

00:13 Challenges of Social Media for Business Owners

00:50 Spotlight on Leah Norman and Topsel Talk

04:06 The Importance of Community Presence

11:48 Effective Social Media Strategies

15:22 Balancing Authenticity and Presentation

16:57 Consistency in Social Media Presence

17:27 Engagement and Interaction Strategies

21:16 Outsourcing Social Media Management

27:57 The Importance of Consistency and Accountability

31:06 Closing Remarks and Community Invitation

How To Impact YOUR Community: David Joyner (Wilmington City Council)