TCC Podcast #324: Breakthrough Advertising Mastery with Brian Kurtz

Our guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there’s no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won’t want to miss. Here’s what we cover: What Brian learned from having a near-fatal stroke at the same time as a book launch. Why he decided to launch a mastermind. Gaining rights to Breakthrough Advertising and selling over 10,000 copies. Is Brian a copywriter in secret? How he makes the principles inside Breakthrough Advertising doable. Can a book from the 60s still apply to today’s marketing arena? Creating upsells and bonuses for added value to customers. Is it a good idea to write a book? The reality of book launches. How to get better at relationship building. Why Brian hates the word “networking.” Giving more than you get – is it worth it? Press play or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira’s website Rob’s website Brian's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Kim's website Episode 22 Episode 219 Full Transcript: