In this episode, Dan Sanchez talks to Elena Hengel who is the Director of Marketing at Marketing Architects about the importance of taking big swings with your content marketing rather than making continuous safe bets.
In this episode you will learn:
- How they took a break from social and blogging to write a book.
- The impact that book had on their content marketing.
- What they are now looking to accomplish next in the future.

How Taking Big Swings With Creative Content Pays Off w/Elena Hengel

What if you could run your entire marketing empire directly from your podcast? What if AI didn’t just support your show, but actually took the wheel? What if your cohost got a friendly punch in the face—metaphorically speaking, of course—for every missed marketing opportunity? Welcome to SMACK Talk.

Imagine a world where marketing solopreneurs, small team titans, and podcasting pioneers unleash the full potential of their voice. SMACK Talk dives headfirst into the chaos and creativity of using cutting-edge AI to revolutionize content distribution and podcast marketing. We’re not just pushing the envelope—we’re sending it through a shredder.

So, are you ready to think outside the box, kick convention to the curb, and maybe, just maybe, smack your cohost? Subscribe to SMACK Talk,and let’s make marketing mayhem together.