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EP 26 Eight Micro-Entrepreneurship Models to Build Income Ageism Can't Touch
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Micro-entrepreneurship is the act of building small, scalable, low-risk digital income streams that you own and control. For experienced professionals over 50, it represents something more: a way to generate income that age discrimination cannot touch. In this episode of the Ageism Survival Guide's Working For Yourself Series, host John Stech breaks down eight specific micro-entrepreneurship models and the portfolio strategy that connects them into a resilient, diversified income foundation.
The eight income streams covered in detail are niche newsletters, downloadable content, print-on-demand, self-publishing through Amazon KDP, YouTube channels, podcast sponsorships, online communities, and AI-assisted services. For each model, John explains what it is, why it fits experienced workers specifically, and the honest trade-offs involved, including the real pros and cons of working as a micro-entrepreneur.
Beyond the individual streams, this episode introduces the four-category portfolio framework: the Anchor Stream for active income, the Leverage Stream for semi-passive digital products, the Audience Stream as the long-term growth engine, and the Opportunistic Stream for supplementary revenue. Throughout the conversation, John explains how he applies this exact portfolio model to his own business, combining consulting, YouTube, podcasting, paid subscriptions, and online courses. Earnings potentials for each income stream are discussed in the video.
RESOURCES
Ageism Survival Guide Homepage: [https://www.ageismsurvivalguide.com/]
Consulting Episode: https://podcasts.apple.com/us/podcast/ep-24-consulting-after-50-three-models-to-bypass-the/id1868897493?i=1000771160403
Fractional and Interim Executives Episode: https://podcasts.apple.com/us/podcast/ep-25-why-smart-professionals-over-50-are-going-fractional/id1868897493?i=1000772223835
Paid Subscriber Resources: https://www.ageismsurvivalguide.com/programs
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Transcript
Reconsidering Traditional Employment
00:00:00
Speaker
hey, before you click on that on that apply button, that's probably going to end up ghosting you. and And before you shrink yourself down to this job description that was probably written by someone half of your age, I want you to consider something different.
00:00:15
Speaker
What if the the goal isn't getting back in? What if the goal is actually building something that nobody can shove you out of? Here's a number that I can't stop thinking about.
00:00:27
Speaker
Three out of 10 entrepreneurs in the United States are over 50. Three out of 10. That's up from two out of 10 in 2007. And here's the part that can either make you angry or make you hopeful, depending on how you look at it. Nearly half the workers in their late 60s are self-employed. By their late 70s, it's nearly two-thirds.
00:00:52
Speaker
Do you know why that is? It's not because everyone suddenly decided to be an entrepreneur entrepreneur and got caught up in the craze. It's it's because traditional employment rejects older workers.
00:01:08
Speaker
It's the system and people have to adapt to it.
Introduction to Micro Entrepreneurship
00:01:12
Speaker
So this episode is about micro entrepreneurship, small, scalable, low risk digital income streams.
00:01:22
Speaker
We're going to walk through eight specific different models of that. And I'm going to be really honest with you about what they pay and what they might cost you. And I'm going to also show you how to structure a portfolio of businesses so that not a single platform, not a single client, and and no single algorithm change can take you down.
00:01:46
Speaker
If you've already watched my episodes on consulting and fractional leadership, I'm gonna link those down below and right here so that you can check those out. I'm not gonna cover that ground again in this particular video episode. And separately, again, on micro-entrepreneurial ship, there's gonna be an episode coming up in the near future about teaching and educating, which is gonna be covered later.
00:02:12
Speaker
But right now, We're going to be focusing on a couple of different income streams that you could probably start to build around your kitchen table this weekend.
00:02:27
Speaker
Let me be honest with you. Most of the content out there about side hustles and and passive income, it's it's made by 25 year olds for 25 year olds.
00:02:38
Speaker
the The energy is is frantic, but but frankly, their assumptions are a little bit wrong because the advice that that they give, it assumes that they have 50 years to make up for the mistakes along the way. I hate to say, but we might not have 50 years, but we have something that's much better.
00:02:56
Speaker
We have experience and knowledge built up over decades.
Monetizing Experience and Expertise
00:03:02
Speaker
Here's the thing about micro entrepreneurship. It rewards exactly the experience that workers already possess. Domain expertise.
00:03:13
Speaker
Look, you have 20, 25, 30 years of knowing something really deeply. ah A 28-year-old affiliate marketer, they they don't have that. They can't fake it. They can't fake three decades of pattern recognition and things like like pharmaceutical sales or supply chain logistics or or HR compliance or or financial services that they can't.
00:03:34
Speaker
Whatever your industry experience is, it can be monetizable. Tap into your into your professional networks. Your your first 10 clients, your your first 10 newsletter subscribers, your first five customers, they already know you.
00:03:51
Speaker
they They trust you And look, you're not starting from from zero. You're starting from a career's worth of of relationships. And you've got pattern recognition.
00:04:05
Speaker
you've you've You've seen cycles. you You know what clients actually are willing to pay for during a presentation of a pitch deck. You understand what it means about about cash flow. You understand what it means when you talk about about risk.
00:04:22
Speaker
These are assets of knowledge that take decades to build. And there's a ah psychological piece here also that that that I don't want to gloss over. Employment over 50 often means fighting, ironically, to stay in environments that are actually trying to push you out.
00:04:43
Speaker
that that takes a toll on you. it It erodes something, something inside. But micro entrepreneurship, it's the the psychological antidote. you You set your own terms, you own the output. Nobody can can can age you out of your own business.
Exploring Digital Income Streams
00:05:03
Speaker
and And that matters. Let's walk through these different income streams. For each one, I'm gonna tell you what it is, why it's for somebody who's over 50, and what the money really looks like.
00:05:21
Speaker
Stream number one are niche newsletters. platforms like Substack, Beehive and and ConvertKit, they've they've made this absurdly simple. You write about something about which which you know very deeply.
00:05:36
Speaker
People subscribe. And if you charge $10 a month and and you have 500 paid subscribers, that's $60,000 year writing. a year from writing Here's why this this fits for us. Newsletters, they reward depth, not necessarily speed. A 25-year-old influencer that can chase the latest trends, but but sustained, insightful writing on a specialized topic?
00:06:04
Speaker
No, that demands lived experience, something they don't have. You know, the the top newsletters on Substack, and these are only really the top ones, they make about half a million dollars a year.
00:06:18
Speaker
And they're not written by generalists. They're written by people who know the topic cold. Let's set some realistic expectations though, right? Most newsletter writers, they don't make six figures a year. The majority of newsletters makes maybe less than 10,000 per year But the ones who who treat it truly like a business with with consistent publishing and and a clear niche and and really audience building, that they can reach $1,000 to $3,000 a month within interesting.
00:06:51
Speaker
twelve to eighteen months and here's what's interesting the content, it compounds, right? Every issue that that you write becomes an asset that that stays out there, it lives out there, it's discoverable through search and it's ultimately shareable by your readers. So it just compounds the number of readers and the number of downloads that that that you have.
00:07:14
Speaker
Then we have stream two, which are um downloadable content. You know the downloads can be things like like um ah templates, checklists, spreadsheets, planners, contract outlines, and SOPs.
00:07:29
Speaker
So you you create it once and you sell it infinitely. platforms like like Etsy, Gumroad, and Creative Media Market, they they handle the delivery and the payment processing for you.
00:07:43
Speaker
And your margins, they're they're nearly 100%.
00:07:47
Speaker
For someone with with with decades of professional experience, this this could be a ah small gold mine. You've spent 30 years thinking, Hey, why didn't somebody write about that?
00:08:01
Speaker
Well, here you go, ah write about it and sell it. A well-designed template bundle priced 25 to that sells, you know, copies a month is, is to
00:08:20
Speaker
from work that you did one time The top sellers on on Etsy in the digital download category, they're they're pulling in anywhere from $3,000 to $10,000 a month.
00:08:32
Speaker
But look, this is, and let's be honest, this is not a ah get rich quick program, right? this This is something where you build it once and then you just sell it repeatedly over and over and over.
00:08:46
Speaker
And frankly, this model, it fits for somebody who doesn't want to sit in front of a camera or or chase hourly work on a continuous basis. the The thing sits out there and people can sell it without you even paying attention.
Pros and Cons of Print on Demand
00:09:00
Speaker
Stream number three is print on demand. And what print on demand is, is you you create designs and those designs are then applied to you know T-shirts and mugs and hats and and and hoodies and and other things. And a third party company, they basically print it on demand when someone orders, which means there's no inventory, there's no shipping for you to to worry about and and no upfront cost for you to have to invest.
00:09:27
Speaker
Platforms are Printful, Printify, and Gelato. Sounds an interesting name for that. These integrate really easily with with Etsy, with Shopify, with Amazon.
00:09:40
Speaker
But now let me be really honest about the the numbers behind that. the profit margins on print on demand are are pretty thin. <unk>re We're talking typically five to $8 per item after the production and the platform costs.
00:09:57
Speaker
So yes, even though the print on demand global market is is is growing dramatically to 13 billion a year, the competition is intense.
00:10:10
Speaker
The average store has a conversion rate of only about 2%. This is not a you know start the business and quit your job tomorrow type of thing. this This is something that you really do on the side for additional supplemental income.
00:10:27
Speaker
But if you want to try it, you know done well with with with really niche specific designs and and good smart marketing, you you could earn a couple of hundred to $1,500 month.
00:10:40
Speaker
not bad money as a supplement. The creators who who are successful in this in this field, they they're not just making generic funny cat t-shirts. They're they're very niche, but they're they're doing things for like retired accountant humor or or or nurse practitioner pride, something like this.
00:10:59
Speaker
the The more niche you are and appeal to a specific audience, the more successful you probably can be.
Self-Publishing on Amazon KDP
00:11:06
Speaker
The fourth stream of income could be self-publishing with Amazon KDP.
00:11:13
Speaker
Amazon Kindle Direct Publishing, KDP, it it allows you to publish um eBooks, paperbacks, even even hardcover books with zero upfront costs on your side. no No inventory that you have to stash in the garage or in the basement.
00:11:32
Speaker
You write it, you upload it after formatting it to their specific format, and Amazon then prints it on demand. You earn royalties on on your book, which can be up to 70% on you know something that costs between $299 and $999 on the platform.
00:11:53
Speaker
Look, these are not blockbuster numbers that we're talking about here in terms of the the prices, but <unk>d You'd have to, at 70% royalty, you you would have to publish quite a few books in order to have that income stream that you're looking for.
00:12:10
Speaker
So here's the here's the reality, right? Most self-published books, they they never sell more than 100 copies in their lifetime. So really think about that.
00:12:22
Speaker
the median self-published author, that person earns a few hundred dollars um in total over the lifetime of their book. That's the honest truth. But the authors who who treat this truly like like a business, who who publish multiple books, who build a book catalog online, who understand the the keywords and and the different categories,
00:12:49
Speaker
they can earn very differently by by being very serious about it. There are over 3,600 books, which make over $1,000 per month. And there are over 700, which make over $5,000 month.
00:13:00
Speaker
per month and there are over seven hundred which make over five thousand dollars per month So for someone who's over 50, your advantage is not necessarily the volume.
00:13:14
Speaker
It's gonna be the the authority, the authority in ah in a particular subject area. Look, a 60-page workbook on on the the Encore career planning guide, that could be interesting. Or the the severance negotiation checklist Practical, specific, written by somebody who's gone through it once, maybe twice, maybe more.
00:13:40
Speaker
Now, something like that could sell for $14.99 because there's real usable practical knowledge buried in that volume.
00:13:52
Speaker
So again, you you write it once, you upload it, Amazon sells it for you, and you're making money while you sleep.
Growth Through YouTube and Podcasts
00:14:02
Speaker
Then we have stream number five, which is starting a YouTube channel.
00:14:07
Speaker
Look, you're working right alongside me right now. I just got into YouTube in 2025 and it's still new to me. I'm still learning a lot about the algorithm. So you're watching this whole thing play out in real time.
00:14:23
Speaker
YouTube, it it rewards consistency and authority in a particular subject area. So the the monetization path, it goes something like this. You have you have ads, then affiliate marketing, then sponsorships. and And finally, you sell some of your own products via your channel.
00:14:40
Speaker
At 5,000 subscribers, you you you might earn a few hundred dollars via the the ads from YouTube. At 20,000 subscribers, that could be $1,000 or $2,000 per month.
00:14:55
Speaker
The bigger opportunity though, I have to say, is is what the the channel feeds into. It feeds into your newsletter, into your consulting, into your digital products, and into your courses that you develop.
00:15:08
Speaker
I've got to say, the the biggest challenge is the first 12 to 24 months to to grow your channel. i'm I'm into it now, um not even quite six months. And I've got a subscriber base that's growing. It's not growing that quickly, but it is growing and it's quite active. I do interact with the subscribers that leave me comments.
00:15:31
Speaker
So you you ultimately are starting with with, well, frankly, an audience of of zero. And then most channels, they don't even reach a point of monetization because it's a challenge. It takes time and it takes dedication. But if you have deep expertise in something and and you have ah a clear message to to deliver, then YouTube could actually be a growth engine for you.
00:15:56
Speaker
It's not just an income stream, but but it's an engine that that grows all the other streams that you have behind it. Stream number six is having podcast sponsorships, either audio podcasts or also YouTube.
00:16:14
Speaker
Even a relatively small and niche podcast can attract sponsors. So if if your audience is very specific and it's very engaged, at 1,000 downloads per episode, the CPM rates, that's the the cost per 1,000 listeners, um it ranges from $15 $30 for prerecorded ads.
00:16:38
Speaker
and $25 to $40 for the right the podcast. that are built right into the podcast So if you do the math, and and I had to do this one on ah on a calculator earlier, one episode per week, 2,000 downloads, $25 CPM for for a ah mid-roll ad, and that can turn out to be about $50 per episode, which is which is about $200 per month. It's not life-changing at all. I understand that. I get that. But At 5,000 downloads with with two sponsors per episode, now you're talking $500 to $1,000 per month. So it can only increase from there.
00:17:21
Speaker
And this actually grows as your catalog of of videos and podcasts grows because people are still looking and listening to the older episodes as well.
00:17:32
Speaker
There's also hidden opportunity in B2B or business to business niches. So for example, if your podcast targets financial advisors or or HR professionals or or even healthcare administrators, companies that are selling consulting or software or other products to that niche group, they may very well invest in advertising on your channel.
Leveraging Online Communities and AI
00:17:59
Speaker
Stream number seven is online communities. And and this one really takes time to to to build. Here we're talking about paid membership to communities um online, like like school, circle, or discord.
00:18:13
Speaker
Members would typically pay $25 to $50 for access to to you, for access to your expertise and access to your community of of other professionals.
00:18:26
Speaker
The math is fairly straightforward here. So if you have 50 members paying $47 a month, you you get $2,350 in membership fees. And if you have 200 subscribers, that number pops up to 9,400.
00:18:40
Speaker
These aren't fantasy numbers. i mean, they could work, but it takes a lot of hard work. the The creator economy, it's it's moving towards the foundation of of communities because they produce predictable and regular revenue.
00:18:56
Speaker
And guess what? They're immune pretty much to algorithm changes. For someone over 50, if you have ah a specific niche topic that that you would create a community around, this can really work because it leverages your ability to to facilitate, to mentor, and to to connect people.
00:19:18
Speaker
These skills, they come with experience. It's not just knowing how to edit a TikTok video that that builds this. Now let's move on to the the eighth and and final revenue stream, which is AI assisted services. Here I'm not telling you to to go learn AI. No, i'm I'm telling you to use AI to provide services that other people can buy from you.
00:19:45
Speaker
You would be using AI to deliver something that you could normally deliver, but you do it faster and you do it at a higher volume. This could be resume writing, cover letter writing, LinkedIn profile optimization, things that I've talked about on this channel before.
00:20:01
Speaker
These services can cost 150 to $700 if you're a client in the professional market, people who who provide these services. But with AI as your draft engine,
00:20:14
Speaker
You can deliver the the same quality in much less time to your clients. If you know what a ah a good resume looks like and and after decades in in in your industry, you you do, you should anyway, AI is not replacing your judgment. It's it's just eliminating that that blank page problem.
00:20:39
Speaker
you You edit, you you refine, you deliver. And if you build this up at at three clients a week, charging $250 a piece to to handle those types of services for them, that's about $3,000 per month.
00:20:55
Speaker
And the overhead that you have to invest for that, it's nearly zero, possibly just a subscription to one of the AI services. And here's an an irony alert. I always love irony.
00:21:10
Speaker
You know, the same AI that's that's flooding recruiters with with generic applications and making it harder actually to get hired. Well, that AI can also become part of your income model.
00:21:25
Speaker
You're actually using their weapon as your tool to help other people. I'm gonna talk about the upsides and and and downsides of micro entrepreneurship. But let me let me first start with the with the upside. We're talking about age-proof income.
00:21:46
Speaker
you know Nobody can fire you for being 58 when you're the one who's actually signing the contracts on everything here. And then next are extremely low startup costs for many of these different opportunities.
00:21:57
Speaker
Most of these require zero to $500 even just to test Compare that to to a franchise where you're talking $50,000 to $500,000 or even a brick and mortar rental.
00:22:11
Speaker
this This is a much less expensive entryway to becoming an entrepreneur. You also have what I would call portfolio resilience. So for example, if one stream out of these eight, assuming you go into all eight dries up, maybe because of an algorithm change, a seasonal dip, or or one of the platforms changes their policies, other income streams in your portfolio, they can compensate.
00:22:41
Speaker
There's location independence. I work from home, or I can work from wherever I happen to be traveling. There's intellectual engagement.
00:22:53
Speaker
Building something, it keeps you sharp, you're you're learning. And there's research that that shows that entrepreneurship, it it functions like a ah cognitive health protective factor.
00:23:07
Speaker
Building things is is good for your brain.
Challenges of Micro Entrepreneurship
00:23:11
Speaker
But because this is also a no bullshit channel, um now we have to talk about the the downsides of micro entrepreneurship. I'm not gonna soft pedal this one because you deserve honesty and and knowing what you're gonna get into.
00:23:29
Speaker
First, there's income unpredictability. The average side hustle, the average, is about $1,100 a month. But the median, where half earn more and half earn less,
00:23:42
Speaker
is 200. And that that tells you something about this this venture. Most people earn very little, but a few people, they earn a lot.
00:23:59
Speaker
And having an irregular income, it it makes planning a little bit more difficult. um there's there's no There's no safety net. There's there's no employer-sponsored health insurance. There's there's no 401k, and not a match either, clearly. There's no paid leave.
00:24:19
Speaker
And there's no unemployment benefits. I mean, for someone between 50 and 64, just that the topic of health insurance is ah is a very serious line item.
00:24:33
Speaker
The COBRA or the the ACA marketplace in the United States, ah it's typically going to run you $500 to $1,500 a month just to have that health insurance coverage. and And don't build yourself a business model that that ignores this because this is ah a very critical area to consider.
00:24:53
Speaker
Then there's isolation. You're used to running teams and running meetings and and having collaborative environments. But solo entrepreneurship, it can be pretty lonely.
00:25:05
Speaker
I personally work from home five days a week, and I don't always leave my my home during the course of the day. So there's definitely something to be said about compensating against that feeling of isolation.
00:25:18
Speaker
This this is a ah real mental health risk that that you have to think about. So you wanna think about what type of community do you have around you that can compensate for those days working on your own alone.
00:25:33
Speaker
And then have to say the learning curve is very real. Whether you're talking about SEO, email marketing, digital marketing, payment processor, social media, algorithms, AI tools, all of it, the technical,
00:25:48
Speaker
overhead, the learning, it's it's not trivial. Anyone who tells you, you know it's it's easy, you know just go start, they're selling you something. It it it is learnable.
00:26:00
Speaker
Absolutely, it's learnable. But it takes time and it takes effort to learn all of the different tools that you have to master in these different eight streams.
00:26:12
Speaker
And then there's a time investment that you have to put in, in order to really gain traction. You know, the people that make less than a hundred dollars a month on these different ventures, they're investing far under five hours a month.
00:26:26
Speaker
The corollary to this, you need to have a sustained part-time effort that goes into these different businesses. We're talking about five to 20 hours per week that you invest for three to six months just to get everything truly off the ground. And that's before the income and the revenue really gets started.
00:26:54
Speaker
And among those who are earning $500 a month or more in these different types of income streams, they're investing absolutely more than five hours a week to make it happen.
00:27:05
Speaker
We're not talking about passive income here. There's a lot of effort required to get yourself started, to get yourself established until the income starts to generate.
00:27:18
Speaker
Here's the truth, a a single income stream from from one of the the streams we talked about, it's not gonna replace an $80,000 to $120,000 annual salary that you had in the past. At least at least it's not gonna do that very quickly, if if ever.
00:27:33
Speaker
But if you took a portfolio approach to this, that could be a different story. I want you to think about this, let's say in in four four different categories.
Diversifying Income Streams
00:27:47
Speaker
And I'm going to show you how I structure my own business and in in my own way that that works for me. So let's get started. I'm going to describe for you exactly how I do this every day.
00:28:04
Speaker
First is what I would call the the anchor stream of revenue, of income. And this is your most active stream. This is the work that pays you the highest hourly rate.
00:28:17
Speaker
For me, this happens to be consulting. And I work directly with clients who need my expertise on two separate different areas. One is ageism. and and how to recover from having lost their their job due to ageism. The other one is working in the automotive industry where I spent 30 years career and advising clients in that field.
00:28:40
Speaker
This is the stream that frankly, it it pays the bills and it's it's it's the most reliable, although it's been a little bit spotty in an uncertain economy in the past 18 months.
00:28:53
Speaker
So if you're if you're wanting to build a portfolio career, then you you start there. it could be it could be consulting, it could be coaching, it could be a freelance service, it could be some AI assisted businesses.
00:29:06
Speaker
Pick one that you believe is your anchor and the most reliable. This is probably going to be one where where you have a tremendous amount of expertise that you can turn into cash at ah at an hourly rate or at a general rate that respects the degree of experience that you have.
00:29:28
Speaker
Among these are consulting and fractional leadership roles, things that I've covered in past videos. So I'll be sure that the links are shown in the notes. Next is what I would call the leverage stream.
00:29:40
Speaker
This is, i would say, semi-passive income. These are digital products like templates and and workbooks and the and the like. For me, this is downloadable content that is available through my website.
00:29:54
Speaker
I have detailed guides, I have checklists, I have other resources that um I offer because I can't go as deep into them here on a video, but I offer to the members of my website to subscribe and to have access to all of those downloadable materials.
00:30:13
Speaker
It's all available on ageismsurvivalguide.com for download to get to get access to that. I create it once and I can sell it or you can download it repeatedly.
00:30:28
Speaker
Having products like this, it starts to decouple your your income stream from your time constraints because it lives out there and it's available forever. Then there's what I would call the the audience stream.
00:30:43
Speaker
This one is is the growth engine. This is the one that really will help you take off. For me, that's the podcast and this YouTube channel. it might not generate the the biggest revenue for me for 12 to 24 months. Remember, I'm only six months in or not even six months in.
00:31:02
Speaker
But this channel, it it feeds everything else. Every video that you watch, it it builds trust with me. At least I hope so. um Every episode that that that I have, it introduces my work to people.
00:31:18
Speaker
And when I launch a new digital product or announce some other type of consulting availability, the the audience already knows me. They know who I am and they know what I know.
00:31:29
Speaker
And this eventually builds trust in in me or or in you, if you start your own channel. And that makes every other stream that much more powerful because you're directing your audience to that stream.
00:31:44
Speaker
Then we have what I would call the opportunistic stream. This is where yeah the supplemental income falls in, like affiliate marketing, print on demand, sponsorships.
00:31:57
Speaker
So for me, i have a video on how to move overseas. i've I've done this five times. I know how to move overseas. And that sales of that video fall into this category.
00:32:11
Speaker
That type of video course, it's something, again, that you make it once, you offer it, and it sells and sells indefinitely. But just remember, these opportunistic streams, these are...
00:32:27
Speaker
These are like the cherry on top of the dessert. It's something that that you add, but it's not something that you want to rely on 100%. Again, you rely on your anchor to hold down everything else.
00:32:41
Speaker
The principle of this portfolio strategy is actually pretty simple. no single single income stream should represent more than 50% of your income.
00:32:52
Speaker
That way, if if there's a platform change, a new algorithm, if one client leaves, if if one product cycle is somehow interrupted, your your portfolio doesn't just collapse in by 50%.
00:33:07
Speaker
Instead, the rest of your portfolio can can absorb that, and you have a continued income stream, even if you lose one component inside of your portfolio.
00:33:19
Speaker
So I'm going to try to put together some some numbers on this for you to to give you a little bit better idea. That way you walk away with ah with a little bit more of a real picture of what the opportunity here could be.
00:33:32
Speaker
I just want to state clearly here that this is not a this is not a guarantee. This requires a lot of hard work and time investment, but this is ah a model that's based on real data and and people are building their portfolio careers in this way.
00:33:49
Speaker
So let's talk first about your anchor stream of income, your consulting or let's say AI assisted services. Let's say they those bring in $3,000 to $5,000 a month at 10 to 15 hours per week.
00:34:02
Speaker
Then you have the leverage stream, which are the digital downloads and your your Amazon KDP book. That could bring in $500 to $1,500 per month.
00:34:15
Speaker
Then we move on to the audience stream and this is the YouTube or the the podcast where you have sponsorships. So here, this could bring 200 to $800 per month.
00:34:26
Speaker
And that grows as as your platform grows. And then you have your opportunistic revenue stream. So here, an online course, affiliate revenue, it could be another 300 to $1,000 per month.
00:34:41
Speaker
per month You're looking at a realistic portfolio range that that could go from $4,000 to $8,000 per month with to hours invested on a weekly basis this could ultimately get you to about forty eight thousand to ninety six thousand dollars per year Is that replacing six-figure corporate salary right away?
00:35:10
Speaker
No, it is not. But it is real income that gives you real autonomy and nobody can take this away from you because of your age.
Building a Foundation for Entrepreneurship
00:35:25
Speaker
Here's the thing. I am not gonna tell you that that this is easy because it is not. I have to admit that there have been times when I have looked at my checkbook with despair because of a bad month or or or a bad quarter.
00:35:42
Speaker
But I will tell you this. It is easier than spending the next 10 to 15 years of my life fighting to stay inside of an organization that wants to eject me anyway, that doesn't want me.
00:36:00
Speaker
So as I've personally experienced, that the first income stream as a micro entrepreneur is the hardest. The second one gets easier because then you already have an audience and and an email list and and a reputation out there.
00:36:17
Speaker
Once people trust you, launching the second, third, fourth income streams becomes easier because people know you. They know what you know and they want more of it.
00:36:30
Speaker
So launching the subsequent income streams is certainly easier than launching the first one from zero. I want you do to to do this one thing this week.
00:36:43
Speaker
Identify what is your anchor stream? What is the one skill, the one body of knowledge that you have, the one service that you could offer if somebody asked?
00:36:56
Speaker
Write it down. One skill, one offer, one client. That is where it starts. If you found today's episode helpful, then please like the video, subscribe to the channel, and and and pass this on to somebody who might need to see it.
00:37:18
Speaker
Every share can help, as I explained earlier, but also also who it could be good for somebody who might be sitting in their kitchen right now wondering what what comes next for them.
00:37:32
Speaker
And be sure to visit ageismsurvivalguide.com. That's basically my home base for all of the different resources that I've developed for you. Here, as a paid subscriber, even as a free subscriber, you have access to downloadable materials, which includes books, guidebooks, workbooks, um and and resources on everything that we've covered today in this episode, as well as past episodes.
00:38:00
Speaker
I'm also starting to build a group on Discord, a community there. So the link is there. It's still in its infancy, but you're welcome to join in.
00:38:11
Speaker
This is our time to rise. As I always say, youth runs fast, but age knows the terrain. See you next week.