With over 30 years of entrepreneurial experience, Brad Pedersen has seen every side of the journey. He has been both the founder and the fired. He has built both bootstrapped and venture-backed companies. He has shipped billions of toys around the world as the real-life Santa Claus. He even wrote a book on it. Now, as co-founder of Lomi and Pela, Brad has leveraged his battle scars with a passion for sustainability.
Through all the trials, one lesson stands out: adversity isn’t a barrier—it’s an opportunity. Challenges can build character by shaping us, teaching us, and then fueling us to design and create a bold future better than originally imagined. Brad has used his own setbacks as a foundation to scale companies into 8 and 9-figure giants.
But Brad's story isn’t just about business. It’s about living a full life—through people, passions, and tidal waves of impact. His mission is clear: to inspire and empower leaders to become exceptional by pursuing mastery in every aspect of life, so they can experience deeper freedom and meaning.
And to help others thrive beyond financial success.
Key Moments
[04:14] Overcame adversity, faced multiple bankruptcies, sudden exit.
[07:57] Profound business advice from an unexpected source.
[10:07] Overcoming struggles led to newfound entrepreneurial freedom.
[15:27] Hope is essential for a successful strategy.
Find Brad Online
https://www.fullspectrumlife.com
https://www.startupsantabook.com
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