Transcript
Speaker: Hello and welcome back to A Life Economy, dedicated to exploring the intersection of technology, spirituality, and personal transformation.
Speaker: Today, we're speaking with Wade Lightheart, the President and Director of Education at Bioptimizers.
Speaker: Bioptimizers is an amazing company that produces a variety of supplements to optimize your health.
Speaker: As always, if you're enjoying this episode, please leave a review in iTunes or share it with a friend.
Speaker: And now let's listen to our conversation with Wade Lightheart.
Speaker: Basically, we take people from sick to superhuman or turn Pintos into Ferraris by selecting the areas of your cellular physiology, whether that's microbiome, nervous system, cognitive health, and pulling the levers that will allow you to kind of get the most out of what your individual genetics happen to be.
Speaker: So, um, by optimizers means is biological optimization.
Speaker: Looking at the factors that would let us leverage all of our capabilities, which most people are only getting a fraction out of the engine.
Speaker: So it's kind of like, how do we select those things and get people to their optimal self for as long as possible?
Speaker: I love that.
Speaker: Yeah.
Speaker: I mean, that's certainly a passion of summers and mine.
Speaker: How can we not only improve our health, but look at different ways that we can promote practices and tools and products that help us, you know, connect to ourselves in a deeper way and feel more vibrant.
Speaker: And, and first of all, Bioptimizer is a great name.
Speaker: So I
Speaker: Congrats on that.
Speaker: And I'd love to just get a little bit of like your personal history and introduction into this world.
Speaker: Like what inspired or catalyzed your interest in health and biology?
Speaker: Yeah, great question.
Speaker: So, well, early on when I was 15, I grew up in a rural area.
Speaker: My sister got sick with cancer.
Speaker: And so I was I.
Speaker: Early on, when she went through four years, she was four years, my seniors and it was four years before she died at the age of 22.
Speaker: So early on in my formative years, I discovered that your health isn't a guarantee and your life isn't a guarantee.
Speaker: Simultaneously, she had given me a bodybuilding magazine and I got into what I would say the cosmetic or aesthetic side of fitness by, Hey,
Speaker: and it was a very low resolution kind of thing.
Speaker: It's like, Oh, if I was fit or had muscles or these types of things, then I would be healthy, you know?
Speaker: And so I think those, those two things created a formation that set the tone for the rest of my life.
Speaker: And, um, you know, I, when I went to university, studied exercise physiology and got into the performance side of thing, which was really exciting for me.
Speaker: And,
Speaker: developed a career in bodybuilding and then in nutrition industry, personal training, opening my own stores and that which after I competed in the Mr. Universe contest in 2003, I had a health crisis.
Speaker: Simultaneously, I was also this unusual guy that had, you know, went to the Mr. Universe, not using drugs on a vegetarian diet.
Speaker: And Matt, my co-founder says, Hey,
Speaker: this is really radical.
Speaker: I think we can sell this education online, what you're doing.
Speaker: And so I didn't believe that you could make money online.
Speaker: He didn't believe I didn't own a computer.
Speaker: So we decided we'd start a company.
Speaker: We both had a passion for performance.
Speaker: We both had a passion for health.
Speaker: And as a bodybuilder, I believe that bodybuilders are the original OGs when it comes to
Speaker: Biohacking, the world of biohacking.
Speaker: Why?
Speaker: Bodybuilders are trying to overcome genetic predispositions by doing external and internal things to produce an unusual performance outcome.
Speaker: In other words, it is not biologically efficient to walk around at single digit body fat levels
Speaker: with, you know, 40, 50, 60% more muscle mass than the average person.
Speaker: So bodybuilders started developing technologies, which have really cascaded into all these other areas.
Speaker: And so, um, I, I, I just kind of fell into it.
Speaker: So we didn't call it biohacking.
Speaker: We called it bodybuilding, which was the construction of muscle mass, but you can take that same mentality.
Speaker: And apply it to increasing neurological connections in your brain, you increasing nervous system capacity so that you are more in a calm, relaxed state.
Speaker: And so the third piece of that was I also got into meditation, Eastern philosophy, which.
Speaker: is kind of like an expansion of cognitive capabilities.
Speaker: And then that now today, those all kind of blended together by optimizers and we're continuing to develop technologies and practices to advance
Speaker: humankind as we move into this super technologically advanced world that had unintended consequences.
Speaker: Yeah, you can definitely say that again.
Speaker: So it sort of seems like knowing these hacks can help us cope with how fast everything is moving technologically and what we're going to be looking at.
Speaker: And the fact that we're sort of competing with computers in the workplace and, you know, maybe looking at living, you know,
Speaker: you know, decades longer than just the generation right before us?
Speaker: Well, this is a you bring up a good topic here because what's fascinating right now and where we are as a species is we're really at a technological crisis in the fact that we've now become an evolutionary stressor on ourselves.
Speaker: So
Speaker: Traditionally, we had to deal with environmental issues, whether it's storms or floods or ice, storms, whatever the stressors were, primarily starvation and warring tribes, I think, or fires or natural disasters, things like that.
Speaker: Well, now technology has become the stressor.
Speaker: in the advent of all the chemicalization of society, the emotional and psychological impacts of this sort of stuff, which are becoming very real.
Speaker: If we look at suicide rates, if we look at mental health issues, have scaled exponentially in correlation with the advance of technology.
Speaker: And you bring up something, and this is when you talk about hacks, I think...
Speaker: One of the things of the hack, we go back to computer programming.
Speaker: A hack is a way to kind of subvert an operational system to produce a result, but there's dirty hacks, there's hacks that lead to a problem or a hack that actually destroys that system.
Speaker: And with a tight turnaround window, which most people are involved in, especially if you grew up in this world, I'm an old guy that
Speaker: we had to wait for the truck for three months for Christmas presents.
Speaker: And you know, you had to check the little consumers catalog three months in advance to get your Christmas, you know, all that sort of stuff.
Speaker: But today it's like, if Amazon hasn't delivered this afternoon when I ordered this morning, what's my problem?
Speaker: So our speed of integration or expectation of speed has led to kind of a hack mentality is how do I shortcut this?
Speaker: But
Speaker: what the consequences may be.
Speaker: And as you know, the recent Facebook trials are starting to show that, Hey, well, hooking people on our technology so that they get more and more stuff and then creates anxiety things.
Speaker: Well, yeah, we get more users, but what is the total effect to human health from that technology?
Speaker: Oh, well the hack to get, you know, economic viability and, and, and more people in the business actually is a counter
Speaker: productivity for the overall health of society.
Speaker: And so biological optimization is how do we synthesize technological advancement, but building on the biological reality that we're all subject to, but maybe less in tune to because of the digitalization of society.
Speaker: That's a mouthful, but that's kind of how I look at the whole picture.
Speaker: Yeah, I've never been a huge fan of the term biohacking.
Speaker: This is something that Summer and I discuss and it makes sense.
Speaker: Like we understand it intuitively and it's what Dave has popularized.
Speaker: But there is certainly a...
Speaker: negative connotation with the word hacking is typically you know if your computer gets hacked is something that is not desirable so it's interesting that biohacking can is is intended at least to be something desirable but with you know your company by optimizers is like it's the optimization that maybe has a little bit nicer ring to it or
Speaker: you know, uh, bio harmonic technologies is another company in this space that I work with that, you know, the concept of harmonization coming back into balance, um, you know, it might be more appropriate, but, um, well, I think just to speak to that, that you're exactly right.
Speaker: I feel completely in alignment with, and I was also acutely aware of the
Speaker: the hack mentality in bodybuilding.
Speaker: Okay.
Speaker: So if you look at the dark side of bodybuilding, which is, you know, athletes, and I grew up in the era that emerged in the 1990s, which was the ushering in of the freak.
Speaker: So prior to the 1990s, you know, people might take a little bit of anabolic steroids or things like that, which
Speaker: overall didn't have that deep of an impact in the long-term health of the individual say like the arnold era of bodybuilding when you got into the 90s you had a vast array of chemicals that started to be used um new bane as a painkiller uh growth hormone insulin um cortisol blockers so we really started to get where a lot of people went in
Speaker: in cognitive health at the universities where they are all hooked on Adderall and Modafinil and, you know, cook their nervous systems and their brains from, you know, performance side.
Speaker: Well, we saw that in bodybuilding.
Speaker: We saw the consequences of that, of, you know, guys dying in their thirties, guys dying in their forties and having severe complications from, you
Speaker: You know, not well thought out optimization mentality.
Speaker: It's like, Hey, I just need to be, I wrote an article years ago called get bigger, die trying.
Speaker: And, uh, it's a nature of humans, you know, whether it's performance racing, uh, whether it's people who invest or are involved in high risk, uh, jobs, you know, like tree topping, for example, mining, uh, things like that, or, um, the military.
Speaker: So there's a certain part segment of the population which are more prone to taking those risks.
Speaker: Um, and if we don't watch out for them or think them through those risk taking mentalities can cascade down with a lot of negative consequences to people who say, wow, I saw this guy on YouTube do this.
Speaker: Therefore it's gotta be okay.
Speaker: Right.
Speaker: So, you know, you mentioned earlier that your initial interest in this was sort of like surface level, like I want to get bigger muscles and that was, you know, attractive for you and certainly for me as well.
Speaker: Like I'm interested in building muscle too, but like what
Speaker: What shifted in you or for you to get a little bit deeper and have a deeper understanding of just beyond like what looks good?
Speaker: Great question.
Speaker: So it was first off, my original desire was to get muscles, but also to be healthy.
Speaker: And then as I moved through my career, the aesthetics changed.
Speaker: you know, relative to the sport, the bodybuilding side got to a certain point, but in 1998, so that's way, way, way back.
Speaker: I did my first national championship.
Speaker: And at that time is when we went from Dorian Yates in the bodybuilding world to Ronnie Coleman.
Speaker: And
Speaker: I was very clear at that point that in order for me, first off, I didn't think there was any amount of drugs I could potentially use that would actually defeat Ronnie Coleman.
Speaker: I mean, it's like, I'm not going to play center in the NBA and I wasn't going to defeat Ronnie Coleman, no matter what I did.
Speaker: And I saw so many guys chasing this,
Speaker: this dream that was pretty obvious to me that they weren't going to get there, you know?
Speaker: And I was like, okay, well, I've got into this because I want it to be healthy in aesthetics and somehow we've pushed the edge here and I, you know, I need to go back in that direction.
Speaker: So as I moved into that direction, uh, in the earth, particularly in early 2000 and started to, you know, tweet things,
Speaker: drug tested competitions came in.
Speaker: I said, okay, now we have a level playing field.
Speaker: Let's get back to those kind of, you know, Da Vinci aesthetic type look.
Speaker: That's really fun.
Speaker: And that sort of thing.
Speaker: Now we still were making some errors.
Speaker: Nutritional supplementation was very low, especially for plant-based people like myself was.
Speaker: And when I did get to the Mr. Universe, which was no small accomplishment, um, I suffered a major health crisis afterwards.
Speaker: I had,
Speaker: I had been dieting for 11 months straight, which just because of the nature of the way the competition shaped up that year, which is very hard on the body, usually four to six months is top end.
Speaker: And I really pushed myself into a problem and the restrictive level of the diet because I was applying a mediating mentality to a performance based diet.
Speaker: After that competition, I gained 42 pounds of fat and water in 11 weeks.
Speaker: So I went from Mr. Universe to Mr. Marshmallow.
Speaker: And, and, and, and concordant to that, you have to realize is the last six months preparing for the Mr. Universe, I felt like garbage, you know, which is common in the industry.
Speaker: Oh, my joints hurt.
Speaker: I'm tired.
Speaker: My brain's not operating on you.
Speaker: And that was just a badge of, Hey, you want to look like this, right?
Speaker: This is the price you gotta pay and you just do it.
Speaker: And so when the interest rate came due on that, so it was like paying your mortgage off with a credit card, it works for a while and then all of a sudden now you've got double digit interest on that.
Speaker: I had the complete collapse of my health and I was fortunate I met a medical doctor.
Speaker: He was in his late 70s.
Speaker: He was the picture.
Speaker: of what you would hope to be as a senior citizen.
Speaker: He had clear skin, his eyes could look through, he was super vibrant, he was sharp as a tack, and he had overcome cirrhosis of the liver, he had overcome colon cancer, he had helped Bernard Jensen recover from cancer late in his life and paralysis, and he had this whole story about, you know,
Speaker: the microbiome, bacteria, the use of enzymes, trace minerals, like all these different things that kind of was on the fringe, but he had a system.
Speaker: And he took me through that and mentored me, both Matt and I. And
Speaker: Within six months, I not only recaptured my aesthetic performance, but I had a level of vitality and health that I hadn't experienced before.
Speaker: I didn't just look good.
Speaker: I felt good.
Speaker: And people would comment about that.
Speaker: Like, wow, what are you doing, man?
Speaker: Like, I've never seen you like, you know, and I didn't.
Speaker: So I was able to hit this high level of performance with a correlative component of health.
Speaker: And I'm like, holy crap, everybody needs to feel this way.
Speaker: And that's when Matt and I first started dealing with bodybuilders to help them avoid some of the mistakes that I felt they were guaranteed to do if they followed the common wisdom.
Speaker: And then from there, I opened up a holistic health clinic and it turned out that a lot of the high end performance things that we were doing had real applications to people who were really sick or dysfunctional or not doing well.
Speaker: And so I was like, Oh,
Speaker: Well, sickness and high performance actually are a disproportionate of external stressors on the system that are compromising daily function.
Speaker: So we can cross correlate those.
Speaker: We can select things.
Speaker: And it took me about four years of, you know, we coached over 15,000 people and did all these tests was like to start to figure out a set of principles that we could apply with, um,
Speaker: you know, like first, second, third, fourth principles, which I created a system called the awesome health system.
Speaker: We give it away on our site to help people sort through the infinite array of things that they could do.
Speaker: So where do they spend their time, their energy, their money?
Speaker: Step one, where they need to focus on step two, step three, step four.
Speaker: And a lot of people get focused on their diet and a lot of people get focused on their supplementation and
Speaker: And they get lost there when there's some bigger levers that they can do early on in the program.
Speaker: And they bypass those on their way.
Speaker: And you can't fake fundamentals.
Speaker: Yeah, that'd be really great to talk about those.
Speaker: But just one quick clarification question before we go there.
Speaker: When you said the six months before the Mr. Universe competition, your dieting, was that for cutting or for building muscle, for cutting?
Speaker: So you were trying to burn fat.
Speaker: Yeah, I mean, to kind of give you an illustration,
Speaker: My fat levels were so low.
Speaker: I had to put double insoles in my shoes because the fat pads on the bottom of my feet were depleted.
Speaker: Wow.
Speaker: Yeah.
Speaker: Wow.
Speaker: Yeah.
Speaker: So, so actually experienced that too.
Speaker: Once I got really sick and I lost a lot of fat and, and my feet were hurting.
Speaker: So, and I hear of a lot of people trying to burn fat.
Speaker: It's very popular.
Speaker: It's just, I really feel like it needs to go away.
Speaker: Like this, this obsession with getting rid of fat.
Speaker: But yes, continue.
Speaker: Tell us a little bit more about like how damaging trying to get rid of all your fat can be.
Speaker: Well, the biggest thing is, is when you start and there's going to be a variance based on your genetics of what your optimal fat levels are.
Speaker: Not everybody is meant to be ripped to shreds.
Speaker: And particularly, particularly where this becomes very complicated is young women and young women are designed to have a higher level of body fat to support
Speaker: the stress of having a baby.
Speaker: And unfortunately, we're seeing this extraordinary amount of pressure on women to have maybe a lower than optimal health on their body fat at a formative stage.
Speaker: And because of external representations and things like that.
Speaker: And so we see a lot of women putting stress on it.
Speaker: Now, what are the factors that it impacts?
Speaker: It impacts hormonal health.
Speaker: Now for men, what would typically happen is most men will supplement their hormones by taking anabolic steroids or growth hormone or these type of drugs.
Speaker: So if they're on a fat reduction program that's impacting their hormonal health, it doesn't matter.
Speaker: We've got massive amounts of hormones to sustain the kind of training and recovery.
Speaker: For women, typically what happens is a lot of them will move to thyroid medications or they'll work to these other hormones.
Speaker: Sometimes they'll take anabolics as well, usually the milder ones or whatever, and they completely screw up their hormone cycles.
Speaker: They get an inability to procreate after.
Speaker: And then both parties, when you get into this low body fat level, you start to chip away
Speaker: at your um your myelin sheath around the nervous system so if you've been around a competitive athlete uh and they as they get closer to the contest almost all of them you lose his cognitive capacity their emotional their emotional capacity usually becomes restricted they get upset easily or they get
Speaker: thrown off or they get confused or they get frustrated.
Speaker: And what typically happens is a hyper regimentation starts to come in and the narrowing of the focus starts to happen in order to maintain that.
Speaker: And it's an economy of energy.
Speaker: And that has consequences both socially, career wise, but then ultimately health wise.
Speaker: And typically what happens is people will reach for the next thing and the next thing, the next thing.
Speaker: to bypass the body's normal feedback mechanisms or to override those feedback mechanisms to get to the performance point.
Speaker: And that's where people run into major problems down the road.
Speaker: So you mentioned that you went to this doctor.
Speaker: I don't recall his name, but he kind of transformed your life in the span of six months at a high level.
Speaker: Like, what were some of the things that he worked with you on to produce this, this new state of being?
Speaker: Yeah.
Speaker: Great question.
Speaker: First thing we fixed my gut.
Speaker: Um, you know, the,
Speaker: The last 80 years, we've radically altered the food supply system for our bodies.
Speaker: And we've also added a massive array of chemicals which have disrupted and destroyed much of our microbiome, created leaky gut, and eradicated most of the enzymes and a lot of the nutrients that were part and parcel with our diet, our traditional dietary habits, wherever you happen to be in the world.
Speaker: And so we had to rebuild my gut, essentially.
Speaker: And a lot of people look at diet as, hey, I'm feeding my body, but there's a conversion process of converting that food into either energy units or building blocks.
Speaker: And if that can, and every single person that we deal with is going to have a compromisation on that to a certain degree.
Speaker: Might be 10%, might be 20, might be 50, might be 80% compromised.
Speaker: Okay, well, that means your calorie model that we've been taught and your macros
Speaker: is not actually what's getting delivered to your body.
Speaker: So, you know, I might be saying, okay, let's say I'm on a zone diet.
Speaker: Let's just use that.
Speaker: I'm on a 40, 40 or 40, 30, 30, let's say.
Speaker: Well, we're assuming that I'm getting 40% of this and 30% of this and 30% of that, or I'm at a ketogenic diet.
Speaker: I'm on, you know, 90, 10 or whatever it happens to be.
Speaker: Well, the assumptions will kill you.
Speaker: We don't actually know how much of that stuff is being delivered and how much is being left over in any food that is not properly digested and eliminated becomes a potential toxin.
Speaker: And that could be a chemical that could be an undigested piece of protein.
Speaker: It could be a rancid fat.
Speaker: It could be a dirty carb, if you will.
Speaker: All of those agents become problems in the body.
Speaker: And so I learned to clean out those things.
Speaker: to eradicate pathogens, viruses that may be causing infections, bacteria agents that could be causing infections or anything that's creating inflammation, how to get rid of those, parasites, things like that.
Speaker: And then to get the most out of the diet that is using enzymes in probiotics and hydrochloric acid, these types of things that enhance digestion.
Speaker: And it was a radical experience that has continued on with our company ever since.
Speaker: So as far as the gut health, I know I've heard a lot about extreme diets causing damage to the mucosal lining of the intestine and leading to leaky gut, which is a dysfunction of the tight junctions in the lining of the epithelial in the intestines.
Speaker: And a lot of people are dealing with this.
Speaker: I've dealt with it.
Speaker: I mean, it's so common and it's just now getting a lot of attention.
Speaker: And I know a lot of your products at Bioptimizers are...
Speaker: sort of just fall in line with that naturally of like helping keep the intestinal permeability there and potentially healing leaky gut if that's something that you're working on.
Speaker: Certain diets I have noticed can aggravate leaky gut.
Speaker: And I'm just curious,
Speaker: For those for people who are on a vegan diet, how are they able to avoid leaky gut that can come with like a high intake of grains and carbohydrates?
Speaker: Great question.
Speaker: I think that the people who are best served if they take a genetic test and then have an epigenetical expert determine if a vegetarian diet or a ketogenic diet or a carnivore or whatever that dietary selection is right for that person.
Speaker: Some people are just not designed for that.
Speaker: And although they want to be that because it's their favorite actress or actor is on there or they've, they've, they've seen their, their favorite social media person is arriving on that diet.
Speaker: Um, it might not be the right one for you.
Speaker: And, uh, we always laugh because Matt, my business partner is a ketogenic guy and I'm a
Speaker: basically a vegan, you know, a dirty vegan.
Speaker: I'll have cheese or I'll have eggs every now and then.
Speaker: So, or ice cream every now and then, but when I get a dietary stuff.
Speaker: So that's the first step.
Speaker: Determine your genetic and biological individually.
Speaker: Second, look at your gut.
Speaker: You know, get a gut mat, get a biome test, get it, get your things.
Speaker: What elements are you missing?
Speaker: So I had Steven Gundry on my podcast who talks about the plant paradox and how it's oftentimes a big contributor to leaky gut.
Speaker: Well, if I was to follow specifically what he outlines in that diet, I'm eating a diet that would be mega inflammatory that causes leaky gut.
Speaker: I don't have an issue with leaky gut.
Speaker: Why?
Speaker: Because I have the bacteria, the fiber, and then I also have the elements to repair if I do have leaky gut with our leaky gut guardian, which
Speaker: has demonstrated to fix leaky gut.
Speaker: And that's confirmed by our research facility at Birch university.
Speaker: We have PhDs in microbiome and how to do this.
Speaker: Um, so I think for, to, to back the truck up for as a strategy, number one, do a DNA diet.
Speaker: Number two, follow an elimination diet to get out the things that might be causing that.
Speaker: And I believe that I believe that
Speaker: two things are fundamental on the leaky gut thing.
Speaker: Number one, the chemicals that are on your food.
Speaker: I'm not so certain that it's plants that are the problem, but the chemicals on the plants can be a problem.
Speaker: Number two, if you are deficient in essential bacteria that is designed for the metabolism of that food and you don't have it, well, that food is now a toxin.
Speaker: And so addressing the right probiotics
Speaker: And going through a transitionary phase where you have to control what you put into your thing, you mark what it is, you see the results until you kind of optimize your own diet is the only way out of it.
Speaker: Because we don't know how compromised you might be.
Speaker: And most people are compromised.
Speaker: Yeah, I appreciate that answer because there is no one size fits all plan for optimal health.
Speaker: It's highly dependent on an individual's environment and their genetics and their, you know, to a certain extent their desires.
Speaker: And I want to pick up on another thread that you're talking about like this toxicity in our food, which is causing leaky gut.
Speaker: And certainly there's been massive changes to
Speaker: agriculture in the last, say, 100 years and the spraying of Roundup on everything is a massive issue.
Speaker: And not just food, but, you know, in the air and the water, there's pollutants and there's fluoride and all kinds of stuff that we should not be ingesting.
Speaker: Um, what, what do you do to reduce as, as best you can, right?
Speaker: Cause we can't do a hundred percent, but as best you can to reduce the toxicity in your environment, whether that is the food that you're eating or the air, the water, et cetera.
Speaker: Great question.
Speaker: So about 10 years ago, um, I wrote a book called staying alive in a toxic world.
Speaker: And that was the first time I identified the principles that allowed for cellular optimization.
Speaker: In other words, I looked at the human cell as the concordant common element between all organs of the body.
Speaker: Uh, you know, every, everything in our body is essentially made out of cells.
Speaker: And I said, okay, well, is food, it's not so much that we can avoid the toxins.
Speaker: Cause I had, I'd done a raw food diet for a couple of years and
Speaker: If you go to the raw food festival, you know, someone will walk up to you in a poncho with, you know, kale out of their teeth and kind of a glazed look in their eye going, what percentage of raw are you?
Speaker: As if you are like, you know what I mean?
Speaker: And I find that kind of entertaining.
Speaker: Oh boy.
Speaker: You've been there.
Speaker: I can tell.
Speaker: Yeah.
Speaker: I have a friend that just eats avocados.
Speaker: Yeah.
Speaker: Yeah.
Speaker: Fines, you know, I think there are really beneficial components to a raw food diet for a period of time as an elimination diet, but it has also some unforeseen consequences and most people don't stick with it in the long time because of those.
Speaker: So I was like, but wait a second, I've seen people that are thriving on a paleo diet.
Speaker: I've seen people thriving on a carnivore diet.
Speaker: I think people on a ketogenic diet.
Speaker: I've seen people on a vegan diet, a vegetarian diet, and I've seen failures on all of those as well.
Speaker: So wait a second, is diet the number one thing?
Speaker: And I'm like, no, I realize is our ability to metabolize the food that we are eating and our capacity to eliminate toxins from our environment to put through the system.
Speaker: So it's not how much the toxic load is, it's how much
Speaker: our capacity to get those toxins out of ourselves and so i looked at i was like what what are the most important factors well how long can you go without food a couple months it's not comfortable but you can do it okay food can't be number one how about water well water you can only go maybe a week okay what about air well you can only go a few minutes without air therefore
Speaker: In magnitude of principles, air and water are pre-seed diet.
Speaker: That's so interesting.
Speaker: Definitely, yeah.
Speaker: It makes a lot of sense.
Speaker: I've never considered that.
Speaker: Right?
Speaker: Now, there's a third element.
Speaker: I said, is diet next?
Speaker: I said, no.
Speaker: If you take any person that has been put into a hospital situation where they can't move, you're immobilized, every single system in the body starts to go down.
Speaker: Brain function, heart function, lean muscle.
Speaker: Detox, like everything starts to break down.
Speaker: If anybody that's been bread ridden, they'll tell you it's the most damaging thing that you can do to your health.
Speaker: So I was like, OK, well, obviously, exercise is actually more important than diet because exercise serves two fundamental components.
Speaker: Number one, our lymphatic system is three and a half times the blood system.
Speaker: That is the exhaust system for the cells.
Speaker: So if I'm driving a car, I can put different fuel grades in the car and the car will run to varying degrees.
Speaker: If I put a couple of bananas in the tailpipe, that car stops.
Speaker: Okay.
Speaker: So the exhaust, like how you're getting rid of the leftover remains of the fuel you're burning is more important in a car and it's more important in your mitochondria.
Speaker: And the number one way that we move lymphatic fluid is through movement.
Speaker: Now, a hundred years ago, the world, the, the, the recommendations from the world health organization was to walk 20 miles a day, 20 miles a day.
Speaker: That's because everybody walked 20 miles a day.
Speaker: You didn't have a phone.
Speaker: You didn't have a computer.
Speaker: You didn't have a car.
Speaker: You, my grandfather, for example, when he went to town, he went to town on a horse and wagon.
Speaker: When they cut down trees, they yarded them with a log.
Speaker: They didn't have telephones.
Speaker: They didn't have televisions.
Speaker: They didn't have computers.
Speaker: They didn't have cell phones.
Speaker: You wanted to go visit your friend.
Speaker: You walk the two miles to your neighbor's friend because he lived on a farm and you lived on a farm.
Speaker: And then you walked back or you took a bicycle or you rode a horse.
Speaker: So movement has been cooked into the human condition until recently.
Speaker: We run on efficient systems.
Speaker: So the human body is always looking to preserve energy, right?
Speaker: It has all these mechanisms to preserve energy and efficiency.
Speaker: Now we took that preservation technology, uh, capability and develop machines and technology to save us energy.
Speaker: And we've gotten so good at it that are, we, we were leveraging our own energy efficient systems against ourselves that we stopped moving.
Speaker: And, you know, now the research shows that sitting at a desk is worse than smoking
Speaker: cigarettes every day okay so incorporating movement that you're going to do on a daily basis to detoxify the system whether that's walking whether it's a mini trampoline whether that's weight training and cycling whatever that's working that has got to be baked in i think as much or more so than the diet that you're selecting and that's going to fly in the face of what a lot of diet people want to talk about
Speaker: but the evidence is, is, is supports that belief.
Speaker: So air, water, and exercise are non-negotiables.
Speaker: And then I would say sunlight.
Speaker: You look at, you look at right now what's going on in the world.
Speaker: The biggest factor or comorbidity of, of people who are, are, are dying in the pandemic is vitamin D levels.
Speaker: That's the one big correlation, vitamin D levels and obesity, as well as other.
Speaker: Sedentary lifestyle.
Speaker: you know, other predominant comorbidities is what's causing the problem.
Speaker: So what we're saying is, is if you haven't taken care of those things before, you're much more susceptible to an external challenge than if you are prepared for that.
Speaker: And I don't think that applies just to the current pandemic.
Speaker: I think that applies to virtually all of the health factors according to the Surgeon General.
Speaker: who says that 90% of the illnesses that people have are lifestyle related.
Speaker: So, you know, let's address those lifestyle issues.
Speaker: Yeah, it really makes sense evolutionarily too, because neuroscience research has put together that the organisms that have a brain, the reason why we have a brain is to move the body.
Speaker: And the organisms that don't have brains are organisms that don't move, like sponge and plants and things like that.
Speaker: So if you're not moving, your brain isn't going to work properly.
Speaker: properly because it's not getting the feedback loop that it needs to, to function.
Speaker: And as well as elimination, like you talked about with lymphatics, it's like so vital to, to keep moving and to, to stay healthy and, you know, just to avoid the everyday, you know,
Speaker: you know, illness is just like the common cold.
Speaker: They've done research just to show that just daily exercise can help prevent those, those things as well.
Speaker: I'm a little bit interested in what other things as far as supplementation for eliminating toxins in the body and like viral debris and
Speaker: old tissue factor and just the buildup that we get that can be slowing down our systems and make the cells sluggish and senescent?
Speaker: Yeah, great question.
Speaker: So I think there's a couple of things that, you know, biohackers are discovering them.
Speaker: They're actually discovering age old things that people have done forever.
Speaker: So fasting, fasting,
Speaker: is probably the best way to get to, for the body to consume cells that are now not operating efficiently, you know, senescent cells and this sort of thing.
Speaker: So you want cellular apoptosis, which is the, basically the consumption of cells that are dysfunctional in the body regularly.
Speaker: And that comes from restricted eating.
Speaker: We're designed to feel hunger and we see hunger as a negative thing.
Speaker: Right.
Speaker: as opposed to reframing it into something.
Speaker: And I think largely that's part of advertising programming that says, hungry, stopping, you know, you know, these, and I noticed it.
Speaker: Yeah, it's crazy.
Speaker: Well, here's an interesting component about subconscious programming.
Speaker: I know we'll kind of go on a tangent, but I think no one's asked me this specifically, so I want to bring it up.
Speaker: I dieted in a rural environment and I've dieted in an urban environment.
Speaker: And I can share with you, it is way more difficult to diet in an urban environment than it is in a rural environment because of the vast array of signs and videos and things that are stimulating me to go get food.
Speaker: And then the options of food.
Speaker: And when you're out in a rural community, you don't see those.
Speaker: And I've noticed a significant difference in perceived levels of hunger in a rural place versus an urban place.
Speaker: So that's a factor.
Speaker: Oh, I believe it.
Speaker: Before I put my TV on the curb, I can remember like every time a commercial came on, it was just like burgers and fries and cheesecake.
Speaker: And it's like, how are you supposed to like fast when you're seeing that?
Speaker: Or you go out and go for a run and there's a billboard like right on your street.
Speaker: That's like this gigantic burger in your face.
Speaker: Yeah.
Speaker: These things work.
Speaker: So, so that's number one.
Speaker: So, so I think a periodic restriction of calories is
Speaker: However, I do believe that correlative feasting is every bit as important from a metabolic standpoint.
Speaker: I think that, and I've done extended fasts and I've done extended alternate day fasting and extended restricted time windows.
Speaker: So I've done all three of those in my own experimentation.
Speaker: And overall, I find with sustained calorie restriction over long periods of time,
Speaker: leads to a metabolic slowdown and an overall lower sense of health and increased body fat and body mass.
Speaker: It's very effective in the short term, but I think having the peaks and valleys is much more natural to the human condition than sustained levels of restriction or sustained levels of surplus.
Speaker: So strategically finding your window is great.
Speaker: Like I just completed a 20 weeks of dieting as I get ready for 50 weeks of 50.
Speaker: And now I've earned, I can now, my weight, for example, has stayed the same for the last six weeks.
Speaker: Okay.
Speaker: So trying to restrict my calories right now is a game that I'm going to lose.
Speaker: And I'm going to get this point.
Speaker: So now on Saturday, I'm going to probably, so I've been on about 2000 calories a day.
Speaker: I'm going to probably consume somewhere between 10 and 14,000 calories on Saturday.
Speaker: Wow.
Speaker: Now here's why I'm doing that because I've sustained calorie restriction.
Speaker: My body is in a super compensatory state of that.
Speaker: 10, 12, 14,000 calories I'm going to consume on Saturday.
Speaker: None of it will be stored as body fat.
Speaker: My body cannot make that switch fast enough.
Speaker: And the day after, I'll go back to restriction.
Speaker: Now, what's going to happen?
Speaker: My entire metabolism is going to say, oh, I'm not in a restrictive state.
Speaker: I can store this extra glycogen.
Speaker: I can generate all these extra neurochemicals.
Speaker: I can manufacture more hormones.
Speaker: I now have this surplus and I'm going to
Speaker: shut this in all the positive places, not into body fat, which is going to store later.
Speaker: And two weeks later, and probably by the following Friday, my body fat will actually be lower because I've spiked strategically.
Speaker: Okay.
Speaker: And, and, and, you know, there'll be an adjustment phase.
Speaker: Uh, you know, there'll be a point in the day will probably be discomfortable comfort, you know, cause I've eaten too much.
Speaker: But, you know, enzymes and probiotics, I can just slam a bunch of those and quickly master that.
Speaker: So that's dietary components, just to give you a nutshell on that.
Speaker: So I do think periodic restriction of calories, if you're on a health producing diet or you're compromised, you want to spend more time on the fasting.
Speaker: If you're someone who's been depleted, you'd want to spend more time on the strategic feasting.
Speaker: to rebuild the system without getting, without getting, we do a lot of strategic feasting.
Speaker: I'm all about the strategic feasting.
Speaker: Yeah.
Speaker: Yeah.
Speaker: He's all about the fasting.
Speaker: I'm all about the feasting.
Speaker: Yeah, me too.
Speaker: I think there's parts for both of them.
Speaker: So that's the first thing I think, um, when it comes to training, uh, do not underestimate long walks.
Speaker: Um,
Speaker: Long walks, I believe, are the number one detoxification process there is.
Speaker: Not trying to go at a high speed, just walking a nice, comfortable place out in nature.
Speaker: The reason why that works is it pumps lymphatic system.
Speaker: If you don't have that type of time, do a mini trampoline.
Speaker: It's the best way to detoxify that I'm aware of.
Speaker: Now, breathing filtration in your home.
Speaker: That's a big one.
Speaker: Get good filtration systems.
Speaker: I'm not going to get into which one is.
Speaker: There's a whole big debate about which one's the best.
Speaker: Start with filtration experiment, see which ones you feel best.
Speaker: Second, you want to have really high-end filtration in your water sources, particularly get a feedback on what your area is, whether it's residential wells or whether it's, you know, commercial water systems, you know, that it's in your municipality.
Speaker: Find out what it has, find out what it doesn't have and get all that garbage out of it.
Speaker: There's a lot of agents that shouldn't be in there.
Speaker: And you're going to need some sort of membrane filtration in order to do that.
Speaker: And then you can build it up doing about whether that's ionization, mineralization, biophotonic energies, all these other things that you can build the water with.
Speaker: I could go on for years about that.
Speaker: That's fascinating.
Speaker: So cool.
Speaker: Right.
Speaker: But build up your water after you clean it out and consume lots of that.
Speaker: The next phase that we'd get into is okay.
Speaker: And I think this is particularly an issue for women in general, because they tend to use a lot of body creams and that is getting skin brushing in and getting sweats on.
Speaker: Sweating is what separates us from a lot of the animals.
Speaker: So humans became great hunters because we developed sweat glands that would allow us to run at distance for a long time.
Speaker: and could outperform our four-legged friends who could get away very quickly, but couldn't sustain that run for very long.
Speaker: So we would just kind of, all right, we're just going to track you down and get that.
Speaker: So that's an evolutionary advantage that humans have over other animals.
Speaker: And our breathing rate is different because of that.
Speaker: If you are not sweating, you need to
Speaker: you need to get this your skin is your largest detoxification organ in the body so whether that's infrared saunas you know light therapy saunas hot saunas these type of things to start doing that skin brushing in other words allow your body to detoxify on top of that you may get into um you know whether that's uh enemas if you're having problems with elimination
Speaker: Constipation is a massive issue for so many people that don't want to talk about it.
Speaker: And diarrhea is oftentimes a form of constipation.
Speaker: People don't realize that they have a they have a closing.
Speaker: So anything that involves herbal detoxification, the removal of parasites.
Speaker: So many people are suffering from parasitical infections they don't know, which is robbing their health and disrupting their cognitive health.
Speaker: That's a huge thing.
Speaker: You get parasite testing to clean it out.
Speaker: Then you get into tech.
Speaker: So like, if you like, if I assure you right here, I got one of those babies.
Speaker: People listening.
Speaker: What is it?
Speaker: It's called a ho cat.
Speaker: And it uses carbonic acid, light therapy, couple sets of ozone, oxygen therapy, PEMF training, a steam sauna all in one.
Speaker: Wow, that's so freaking cool.
Speaker: Dude, that's epic.
Speaker: So two or three times a week, I jump in this thing for 30 minutes, crank it up.
Speaker: It's remarkable.
Speaker: And the research...
Speaker: is phenomenal what it's doing.
Speaker: So whether you're doing ozone therapy, whether you're doing hyperbaric chambers where you're super saturating your body with oxygen and getting rid of carbonic acid, where you're doing saunas, maybe you're doing a whole cat, maybe you're doing hot, cold therapy or cold water therapy, which is very good for people in the depression side of things.
Speaker: Cold is really powerful on that.
Speaker: Cryotherapy, infrared saunas,
Speaker: Anything that is going to shift your system from one level to another level at a fairly rapid and extreme pace will bring blood into the organs and push blood out.
Speaker: And that will create a detoxification effect on the body.
Speaker: And I think all technologies that are in those areas to varying degrees, based on your capabilities, is great ways to detox.
Speaker: Yeah, I mean, there's there's so many techniques and thank you for for sharing all of that.
Speaker: Fascinating to hear about the new stuff that you're up to.
Speaker: I want to just touch on some of the products that you have.
Speaker: I mean, there's there's so many.
Speaker: We have some here, you know, the.
Speaker: mass signs we have to talk about enzymes blood sugar magnesium p3 om uh apex you know there's so many that you offer and you know for folks that are maybe just hearing about bioptimizers and you
Speaker: curious to check it out later.
Speaker: Um, and maybe they're, you know, not interested in getting a bunch of stuff, but it's just like one thing, like, is, is there one thing that you use sort of universal?
Speaker: That's like kind of a must have that you would recommend to people?
Speaker: Yes.
Speaker: The one thing would be based on what they're feeling because that's the biggest lever.
Speaker: I'm a big lever thinker.
Speaker: Okay.
Speaker: So if you're feeling, um,
Speaker: let's say you're waking up with brain fog, crusty eyes, bad breath, or when you eat protein, it feels like a stone sitting in your stomach or your food.
Speaker: Probably enzymes is going to be your number one thing, right?
Speaker: If you're just not digesting your food well, mass enzymes is enzymes for the mass of 17 different enzymes.
Speaker: Covers everything.
Speaker: There's nobody that's made anything as potent as this on the market.
Speaker: And that's been our bread and butter for 16 years now.
Speaker: Wow.
Speaker: Right?
Speaker: 16 years.
Speaker: If you're 35 and older and you're feeling gas, you're getting gas, bloating, heartburn, acid reflux, hydrochloric acid, HCL breakthrough.
Speaker: Awesome for that.
Speaker: It also contains some enzymes in it.
Speaker: So each one of these products are designed to stand alone, but also can work synergistically.
Speaker: If you are having problems with constipation, diarrhea,
Speaker: or you're catching every single flu that goes by in the body, you know, like everything that comes around, you get it.
Speaker: You want to focus on your bacteria.
Speaker: And there's three different types that we develop.
Speaker: If you have leaky gut, and according to Harvard recently says that everybody has it, you would want a leaky gut guardian, which is going to be called biome breakthrough very soon.
Speaker: That's amazing.
Speaker: People that suffer from, you know,
Speaker: Leaky gut symptoms.
Speaker: They take that in the morning on an empty stomach, take a scoop.
Speaker: It tastes like frosting.
Speaker: It's awesome.
Speaker: It tastes like frosting.
Speaker: It's got the bacteria in it that fixes it.
Speaker: It's got IGY Max, which has been proven.
Speaker: There's a patent on IGY Max that shows that it actually repairs the gut lining.
Speaker: We've tested this with our research team, Birch University, which we have PhDs in microbiome that run all our tests.
Speaker: And Matt and I think up of crazy ideas to test it.
Speaker: If you're suffering from cognitive issues, particularly low mood and prone to anxiety and things like that, I think cognibiotics, which are the bacteria cultures which help build neurochemicals, 95% of your serotonin is built there.
Speaker: So that's a good one.
Speaker: A lot of people that suffer from those conditions really have found relief.
Speaker: And then if you want just an aggressive strain overall to beat down pathogens,
Speaker: Then P through OM, which we took L-plantarum, which was an aggressive strain of bacteria, and we put it into a toxic soup, ran a sine wave through it, two or 3% survive, and they've adapted to those environmental conditions, which makes them very robust.
Speaker: And we were able to get a US patent.
Speaker: You can check it out on the website.
Speaker: We're not allowed to legally say that online.
Speaker: because the powers that be will shut us down, but we got a patent on it.
Speaker: So you can check that out.
Speaker: So those are the, those are the three probiotic offerings we have.
Speaker: Um, if you're gluten insensitive, gluten, gluten guardian is an enzyme product that we built.
Speaker: Yeah.
Speaker: Now then, so that's the digestive self.
Speaker: Now, if you suffer from, uh, overstimulation, can't sleep very well, inability to relax tight muscles all the time.
Speaker: Um,
Speaker: magnesium breakthrough which has seven different types of magnesium that is a game changer for people um it we've we've never we as a society we're very magnesium deficient and then as we use more technology require more require more and then finally um to round things out we all you know the the next thing i would say is our sub brand which is newtopia
Speaker: which is cognitive enhancement.
Speaker: We have the first mass produced, customized nootropic formulations to optimize your brain chemistry for full functionality and a fuller range of capabilities where that's focus, verbal fluency, creativity, flow states.
Speaker: Well, we can actually cry.
Speaker: We've actually cracked those and we can help people kind of optimize that.
Speaker: That's usually a little later down the ride.
Speaker: Cause usually there's something precursor that you could address and get a bigger leader on.
Speaker: Right.
Speaker: Amazing.
Speaker: I love how comprehensive that is.
Speaker: And thank you for, for sharing that.
Speaker: I hadn't heard of the Topia one when you say customized and is that like personalized per person or do you mean something else by that?
Speaker: Yes, it is.
Speaker: So, um, the big, the big challenge with nootropics and Matt and I have been
Speaker: playing around with nootropics for a decade.
Speaker: Yeah.
Speaker: And we've had all sorts of failed experiments and awesome discoveries.
Speaker: Um, well we were able to acquire a, an extraordinary neurochemical, um, formulator that was, his family was dealing with, uh, extreme levels of neurochemical imbalances.
Speaker: And that's what got him passionate about it.
Speaker: He's really good at chemistry.
Speaker: And so he was building customized formulations for his own family.
Speaker: And then that kind of leaked into Silicon Valley and he was dealing with some,
Speaker: very big names in that industry.
Speaker: And we found his little company as he was going and we started using it for our own performance.
Speaker: And we found an extraordinary level of increased capabilities and capacities.
Speaker: And what we recognized is the problem with neurochemistry is that each person has a unique neurochemistry.
Speaker: So Charles Poliquin used to do a Braverman test with all his athletes.
Speaker: And if they weren't acetylcholine or dopamine dominant,
Speaker: He wouldn't coach them because he said those are the only people that are going to win gold medals at the Olympics.
Speaker: The other people, they're going to be creative.
Speaker: They're going to be artists.
Speaker: They're going to be, you know, great communicators, but they're not going to win championships or be able to tolerate what it takes to be a gold medalist.
Speaker: And he trained gold medalists in 27 different sports.
Speaker: I think he knows what he's talking about.
Speaker: Wow.
Speaker: But when you're dealing with the individual, you have dominance, which is your go-to neurochemicals.
Speaker: So let's say you're dopamine dominant, which is really common.
Speaker: It's also the pattern of executive function.
Speaker: And it's also the pattern of addiction.
Speaker: Interesting enough, you know, and it's also what gets burned out here.
Speaker: So you have your dominance level, then you have what you are deficient in.
Speaker: And that means that you're not getting the neurochemicals from your dietary choices.
Speaker: So going back to my bodybuilding story,
Speaker: I was not getting the essential fatty acids I required for optimal brain function and optimal hormone functioning.
Speaker: And that led to trouble down the road.
Speaker: And I had to correct that.
Speaker: For a lot of people, they're not able to say manufacture, convert their proteins into the amino acids into the polypeptide chains that optimize their neurochemistry.
Speaker: So they're suffering from a deficiency.
Speaker: They don't have enough serotonin.
Speaker: They don't feel connected.
Speaker: They don't feel love or all these sort of things kind of correlate with that.
Speaker: And then there's the third level, which is depletion.
Speaker: If particularly as you become more dopamine dependent, it can be any other of the chemicals, acetylcholine and things like that.
Speaker: But with dopamine, for example, that's a common one.
Speaker: People are using and getting these dopamine hits from their phone all day long.
Speaker: And what that's leading to is a depletion of dopamine.
Speaker: Now, dopamine is a chemical that increases
Speaker: axion dendrite connection, which is a positive feedback loop for a skill
Speaker: that rewards like, okay, throwing a spear or growing a garden or interacting with people in a positive way, we'll build these dopamine loops to create these axion dendrite connections so that we get stronger and stronger and reform and we get that Eureka aha, okay, this is cool kind of moment.
Speaker: But when we artificially do this and get the hit without the correlation and a beneficial factor, we start to deplete our dopamine levels
Speaker: And suddenly we don't have the motivation in our careers or in our relationship or there's an overall blasé.
Speaker: And now we're seeing people taking these dopamine reset diets, getting off their phones and computers and blue lights and television screens to reset it.
Speaker: So what we're saying is, well, let's fill up the whole neurochemical well and let's allow you.
Speaker: So people come in and take a test.
Speaker: We give a basic component.
Speaker: They fill out an app.
Speaker: We send them their first package.
Speaker: They self-select.
Speaker: They try each one in a systemized way.
Speaker: They put the feedback in the app and they tell our teams and they say, well, I need a little bit more of this.
Speaker: I didn't feel this as much.
Speaker: This one was perfect.
Speaker: And then they start to correlate their box each month for the formulations that are most important to them, their lifestyle and what they want to do.
Speaker: So it's a total breakthrough in nootropics and, uh,
Speaker: it's been a game changer for us in the company and for our customers it's been an absolute game changer we just got into a new factory to try and meet demand as the demand is crazy but it's a game changer in a technologically advanced world it's wonderful it's in alignment with the i think the future of health is going to be personalized medicine and personalized um healthcare and i think that that will solve a lot of the problems and bottlenecks that we're seeing in healthcare right now
Speaker: Yeah, that's really cool to hear out.
Speaker: And I definitely want to check that out because I've been interested in and have been experimenting with nootropics for not quite as long, but maybe like four or five years.
Speaker: And I recently I'm waiting on my test results from Viome.
Speaker: So I have some limited experience with personalized health, but I definitely agree that, you know, that is the.
Speaker: the most ideal way to, you know, take medicine and supplements because like I said earlier, like there's so many unique qualities of an individual and their needs.
Speaker: And yeah, it's interesting to consider
Speaker: what you were saying about how people have different neuro chemicals that are more dominant in others.
Speaker: And that's that will kind of predispose us to be better athletes, for example.
Speaker: Like I never considered that.
Speaker: Yeah, this is one of the aha moments that I had with Charles Poliquin because we're so driven to think, oh, you know, be bigger, faster, stronger, more best.
Speaker: And there's only a small segment of the population that's really hardwired and neurochemically suited for that type of lifestyle.
Speaker: And if you're a, say a creative heart-based, you know, you know, GABA serotonin dominant type person.
Speaker: And oftentimes you'll see these kind of, um, frankly, tragic representations of the, the, the artistic types in society.
Speaker: And societies, if you look historically, are defined by two basic groups.
Speaker: The engineers, what kind of buildings did they have?
Speaker: What kind of tools did they use?
Speaker: That sort of thing.
Speaker: And then the other side of society is the artists, the poets, the singers, the dancers.
Speaker: And there's a really nice balance historically in the representation of culture.
Speaker: In a
Speaker: in a world of that, I think is driven the way it has been in the last while.
Speaker: Um, we're discounting some of the artistic capabilities and these would sometimes refer to softer elements of society, which I believe that we're sorely lacking because we are a social species.
Speaker: And what's interesting, although we're more connected than ever with,
Speaker: In many ways, most people are feeling more disconnected ever because you have a vast array of connections, but they tend to lack the depth that was present in smaller tribal based societies throughout history.
Speaker: And this is where you would dance together or sing songs or tell stories or use these other things that weren't just based on you.
Speaker: We have this model as all the best hunters were the leaders of the group.
Speaker: Well, that might be true.
Speaker: But what about the medicine person?
Speaker: What about the healers?
Speaker: What about the wisdom keepers that were singing the songs and the traditions of stuff like that?
Speaker: So there's room for both of these people.
Speaker: And when you understand your neurochemistry and you realize how to optimize it, you can select a pathway in life that will be far more rewarding for you psychologically and emotionally that might not be generated before.
Speaker: Do you have a company worth billions of dollars or did you win 32 gold medals at the Olympics?
Speaker: Or are you, you know, have a million followers on Facebook?
Speaker: You know, the fabric of society
Speaker: is held together by both aspects, both the individuals who are maintaining a great family and contributing to their community on a local level, and those who are the great leaders who are celebrated in our media that are driving technology forward or mankind forward.
Speaker: Both are essential.
Speaker: Very true.
Speaker: Do you see correlations between certain neurotransmitter dominance and deficiencies?
Speaker: Yeah, serotonin is the one that is really common for people who are dealing with anxiety or depressive states and whatever.
Speaker: And I firmly believe that a lot of this or the increase in mental health challenges are not just based on technology from a technological stance or disconnected, but goes right back to our gut.
Speaker: we have hundreds of strains of bacteria and these bacteria build neurochemicals inside our bodies.
Speaker: Now, recently they did some studies.
Speaker: I forget which university was.
Speaker: They tested the microbiomes of these cultures that had no exposure to civilization.
Speaker: And I think to this point, it's somewhere between, it's almost like 500 new strains of bacteria that they've found.
Speaker: Now,
Speaker: We live in a symbiotic relationship with bacteria.
Speaker: If we had no bacteria in our body, we couldn't build energy.
Speaker: We couldn't make our neurochemicals.
Speaker: We couldn't function.
Speaker: We need them and they need us.
Speaker: And we have systematically eliminated a lot of these essential bacteria with the advent of chemicalization and antibiotics.
Speaker: And pasteurization.
Speaker: Yeah.
Speaker: The PhD who runs our lab
Speaker: She just did a webinar recently and it's called, she calls it the post antibiotic era, which she feels is going to happen within 10 to 20 years.
Speaker: Antibiotics have saved millions of lives.
Speaker: Most of us are here thanks to the revolutionary aspects of antibiotics, which saved millions and millions of lives, which really came to fruition after World War II or during the, during the wars is when that really happened because you just died of infections from everything.
Speaker: Well, we were able to solve the short term issues, but the originator said, hey, we're going to run into some problems because anytime you subject a group of bacteria to a hermetic stress, eventually some of those are going to adapt and mutate.
Speaker: And now a hospital is one of the most dangerous places you can go for these antibiotic resistant strains of bacteria.
Speaker: OK, so now we've got to deal with.
Speaker: bacteria in a new and evolved way since we did it with a kind of attack way.
Speaker: And I think the cultivation and develop of super strains of probiotics, and particularly when it comes to cognitive impairment, I think that a lot of it comes from what people are eating and why they can't digest it.
Speaker: So what typically happens when someone has a compromised digestive system, well, guess what?
Speaker: I will turn to sugar.
Speaker: Why will I eat sugar?
Speaker: I'll eat sugar because it converts quickly and gives me a euphoric sense, which will improve my serotonin function in the body temporarily.
Speaker: And then cause a correlative crass where I feel worse and need to eat sugar more.
Speaker: And so that cycle tends to go to a burnout, just like the person hitting the phone all the time for dopamine, right?
Speaker: That's, that's so each neurochemical dominance has a particular like,
Speaker: negative side effect if that's not managed properly.
Speaker: So I always look at why is a person eating sugar too much or why they're on their phone too much?
Speaker: Well, there's a feedback loop that's just off.
Speaker: And oftentimes that can be developed by straightening out their gut biome.
Speaker: And that sounds so crazy, but I've seen it over and over and over.
Speaker: Fascinating.
Speaker: Yeah.
Speaker: We just, the, the way that the gut health is connected to our overall health has been a fascinating, um, revelation, I think, at least for me, but I'm sure for, for you, you know, as a creator of these, you know, probiotics and your, your overall focus on that, um, um,
Speaker: Really cool.
Speaker: And also, I just want to respond to the comment on like the engineer and the artists historically.
Speaker: I mean, the connections that you're bridging between the history and the science is really is a cool place to explore.
Speaker: And I'm connecting it back to an earlier conversation on a previous podcast where we're talking about the balance between the masculine and the feminine.
Speaker: And the today's culture has changed.
Speaker: really over indexed on the masculine at the expense of the feminine.
Speaker: And now we're starting to see things shift back.
Speaker: And in a similar sense, I don't know if it's like quite correlated, but I'm just kind of making that connection where it's like the focus on the engineers is sort of like the masculine, like logic driven.
Speaker: And the focus on the artists is a bit more feminine, like creative energy.
Speaker: Well, you know, according to psychologists and what the research is indicating from psychological testing, that if you there's a standard bell curve of distribution and without, you know, oversimplifying that is if you understand most people don't understand statistical bell curve disbursement of a field.
Speaker: So, for example, and we see this show up the
Speaker: More, more engineers are men than women.
Speaker: Typically the way the male brain works with hormonal stuff.
Speaker: And some people say it's, it's, it's, it was nurturing, but there's evidence to show that that's not correct through societal notes is that men tend to be more interested in things and women tend to be more interested in people.
Speaker: So when you look at engineering, there's a far disproportionate amount of men in that field.
Speaker: And then when you go to something like nursing, there's a far disproportionate amount of women in that field.
Speaker: Now that's not to say that men can't be successful in it because 40% of the men will be more suitable towards what's traditionally known as a feminine expression or a people oriented field.
Speaker: And 40% of women will be on the engineering side and they'll make great engineers or that's kind of science.
Speaker: But when you get to the extremes of the bell curve of distribution, that's where things break down.
Speaker: So for example, there's 10 times more likelihood for a man to be a violent criminal than a woman because of aggression nature and the distribution of it.
Speaker: There's 10 times more likely he's going to die homeless or suffer from a violent death because of those aggressive techniques.
Speaker: That doesn't mean that you don't have
Speaker: female MMA fighters.
Speaker: My girlfriend is a world champion in Jiu Jitsu.
Speaker: She can kick my butt.
Speaker: You know, 120 pounds and is absolutely lethal and capable in that field.
Speaker: Concordantly, you'll have really kind of men in what's traditionally dominant fields.
Speaker: Jordan Peterson is a great example of that as a field
Speaker: psychology, which is dominated by females, he happened has rose into prominence in that field, which is relatively unusual because there's a lot more female psychologists than say male psychologists, more interested in the psychological or sociological effects of that.
Speaker: And what's interesting is if you look at some of the Nordic countries, which did the research, well, what happens if we level the playing field and encourage men and women
Speaker: to be more equal and to have these traditional kind of non-conformist roles, we should see an equalization of the distribution of the bell curve, that there'd be 50% of the women engineers, 50% of male nurses, all that sort of stuff.
Speaker: The opposite actually happened.
Speaker: The opposite happened, and nobody expected this, that the research showed that, guess what, they actually expanded disproportionately towards these
Speaker: these tendencies, which I think is based on neurochemistry and biology.
Speaker: And what we've got to get past is that societies work really well when men and women work together, when the marriage of masculine and feminine, when the Wu matches the way, you know, and which has been symbolized through every culture in history has found some way to represent this unique interaction.
Speaker: And that's what I love about the Wu Wei script and, you know,
Speaker: in the Tao is you'll see the dot of the other in the center of the other as they kind of go back and forth between each other.
Speaker: So we need to be able to leverage and access our feminine and leverage and access our masculine at the appropriate times.
Speaker: And we learn from each other in order to do that.
Speaker: And that comes from great communication between both and the understanding of both.
Speaker: And so I kind of a roundabout conversation on that.
Speaker: But I think
Speaker: I think we swung really hard towards the masculine representation.
Speaker: I think the pendulum is coming back the other way.
Speaker: It'll probably go disproportionately towards the feminine for a while.
Speaker: And maybe in 20 years, it'll stabilize somewhere where we can actually see each other as a cooperative existence as opposed to oppositional.
Speaker: Yeah, it's what you're saying about these these natural predispositions between the different sexes is so interesting because there's this tendency now in today's culture to sort of like equalize everything and like sort of smooth out the differences.
Speaker: And yes, like historically women have been oppressed, like absolutely.
Speaker: And they're.
Speaker: needs to be some way to counteract that and to raise the feminine and females back into a position of power within society, undoubtedly.
Speaker: But at the same time, the smoothing out and the wiping clean of everything that makes men and women distinct and strong in their own powers is also not ideal.
Speaker: So it's, yeah, the research that you're bringing up is just, is really interesting to consider that like there are neurochemical reasons why, you know, men might be more attracted to positions like engineering and women might be more interested in things like nursing.
Speaker: But it's not to say that women can't be engineers and men can't be nurses.
Speaker: It's just like there's a, there's a, there's a,
Speaker: perhaps there's a biological reasons for, for why things are the way they are.
Speaker: In addition to other reasons, it's not just like the, that, that one, but, but to consider that facet of it that you're bringing up is, is important.
Speaker: Yeah, it definitely fits with the swing of the pendulum.
Speaker: Like you mentioned, I think that the intention is good.
Speaker: Um, but due to how extreme things have been, uh, it sort of gets a little off track.
Speaker: And I think, uh, ideally, um,
Speaker: embracing the important parts of equality and the important parts of autonomy would be a good solution to that.
Speaker: Like we do want to shoot for equal society when it comes to equal opportunity specifically.
Speaker: So the leveling of the playing field means more so make it so that there are
Speaker: that it's possible for people to step outside of the bell curve, but don't encourage, don't try to force people to, to erase these parts of themselves and give them the autonomy to be exactly who they want to be and make it possible for them to exercise, exercise their autonomy.
Speaker: I think that's a better way to look at it.
Speaker: Well, and let's face facts.
Speaker: I mean, just from a biology biological reality is that in the 1960s,
Speaker: we develop birth control.
Speaker: And so for the first time in evolutionary history, females could now control whether they have kids or not.
Speaker: We're only three generations into that experiment with millions of years, if not billions of years of evolutionary biological patterns, because, you know, females are the only people who can actually have children.
Speaker: So
Speaker: It's probably going to take us a number of generations and certainly probably beyond my own lifespan where we find out how that impacts society.
Speaker: And I'm all for women doing whatever they want to do and being whatever and having that equal opportunity as you illustrated.
Speaker: I think that's great.
Speaker: But as we shift the birth rates, as we shift how a species reproduces, we shift the social growth.
Speaker: interaction of the species.
Speaker: And I think we're only a few generations into that.
Speaker: And there's a lot of, you know, there's a lot of things to be discovered and there's a lot of opinions and there's a lot of theories and then there's a lot of applications.
Speaker: And so we're going to get some of it wrong.
Speaker: We're going to get some of it.
Speaker: And who knows, it might take us 10, it might take us a thousand generations to figure this out.
Speaker: And, um,
Speaker: So be it.
Speaker: That's just part of evolution and that's where we're at.
Speaker: So there's no sense of fighting it.
Speaker: But I think overall, I think the fact that we're all here says to me that there's been more synergy between the sexes historically than there's been opposition.
Speaker: And I think that's something that we can lose.
Speaker: I think we throw that baby that most people would prefer to be in a committed partner relationship.
Speaker: than to be alone, especially as you get older, that becomes more and more prevalent and aware.
Speaker: And I think, why is that?
Speaker: I think because as a social species, having a relationship, an intimate relationship that provides some of these really important factors of what it is to be a human certainly trumps what's in my 401k or how many credentials I have next to my name.
Speaker: And I think at the end of the day, our close relationships determine our quality of health and vitality and our meaning in life.
Speaker: Yeah.
Speaker: Well said.
Speaker: And that's another important dimension to health optimization, right?
Speaker: Relationships that we really haven't touched on until the end of this.
Speaker: In addition to, you know, detoxifying our water, our food, supplements, exercise, and we've really kind of hit most of the core ones.
Speaker: And, um, you know, you're clearly like a wealth spring of wealth spring of knowledge or wealth wealth spring.
Speaker: That's a new take on that.
Speaker: Um, I think it's a good, good time to wrap up.
Speaker: Uh,
Speaker: This has been really awesome to chat and hear all about, you know, your products and the history and the science behind them.
Speaker: Certainly so much more to discuss perhaps in the future.
Speaker: But yeah, where can where can people learn more about your products and yourself if they're curious?
Speaker: Yeah, they can go check us out at my optimizers dot com or they can go to our, you know, Instagram and social media, Facebook, all that sort of stuff that we have.
Speaker: I will say that I am giving away my awesome health course.
Speaker: That's the acronym I use to kind of hold principles.
Speaker: And so you can download our app, the optimizers app, and you can get that.
Speaker: And it's basically 12 weeks, 84, five to 15 minute videos where I'm explaining a specific principle, where I learned it from, where's the research, if you want to dive on it.
Speaker: So you can scan through it or you can go through the course systematically.
Speaker: It's designed either way, because I feel that allowing people to have first principles
Speaker: is primarily more important than buying our supplements.
Speaker: Our supplements have its place, but let's get those things in place and hopefully I can offer some value to you and some direction to your listeners.
Speaker: And then, and from there, direct them to the people who solve those problems.
Speaker: We don't solve all the problems and the problems that we don't solve, we oftentimes know someone has it.
Speaker: We say, Hey, this person does this, that person does that.
Speaker: Here's where you go and go get them.
Speaker: And so it's a great
Speaker: it's a great thing to be in.
Speaker: Yeah, that's so awesome.
Speaker: And it just shows that when you feel good, you want to share it.
Speaker: And you've obviously have put so much work into your mission and and you are the picture of health.
Speaker: You can see just looking at you that you're very healthy and vital and generous to share your program with our listeners and with anyone who goes to your website.
Speaker: So thank you.
Speaker: My pleasure.
Speaker: Yeah, I have this open the awesome health program open in another tab.
Speaker: So I definitely got to check it out afterwards.
Speaker: And also we have a code life economy 10, which I imagine would give you 10% off.
Speaker: I haven't confirmed that, but I imagine.
Speaker: And there is with any product that someone selects, if it does not work for them, for whatever reason, they just reach out to us.
Speaker: text, email, phone, carrier pigeon, let us know and we'll refund purchase price of your product, including the shipping of any unused components.
Speaker: That way we can encourage people to take experimentation on themselves to do these experiments.
Speaker: And if it works great, we'd like you to tell your friends.
Speaker: And if it doesn't, we give you your money back and say, Hey, thanks for running the experiment for us.
Speaker: Don't let it disrupt you from taking the next experience.
Speaker: So we de-risk things for us.
Speaker: And that's why we've had such a loyal following.
Speaker: Yeah.
Speaker: That's wonderful.
Speaker: All right.
Speaker: Thank you so much to Wade for this epic conversation.
Speaker: And if you'd like to check out more and learn about Bioptimizers, you can visit bioptimizers.com.
Speaker: Thanks for listening.
