Ep. 27 - How to Deliver Great Customer Onboarding Experience with Sharon Biggar, VP of Marketing at Hotjar

In this episode, I am joined by Sharon Biggar, VP of Marketing at Hotjar, a software tool that helps product teams to understand and see how users are behaving on your website. The customer onboarding process is, without a doubt, the most crucial stage of the customer lifecycle. It sets the stage for their whole relationship with your product and business, even though it comes right at the start of their journey. More in this episode: •How to create a frictionless customer onboarding experience through guidance and email remarketing •Importance of delivering first-time value for your customers as soon as they start using your product. •Boost awareness for your brand with social proof