Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
What Advertisers Know image

What Advertisers Know

E491 · Sustainable Minimalists
Avatar
0 Plays4 months ago

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves).

 

Here's a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn't about emotion; it's about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

 

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

 

Recommended