A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves).
Here's a preview:
[1:00] Examining our clutter problem through metaphor (bathtub, baby!)
[9:00] Selling isn't about emotion; it's about seduction
[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings
[15:00] Curiosity versus urgency: Both emotional states convert!
[21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness
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