What started in 2011 with just one woman and a small local government has exploded into a worldwide movement of over 174 million people. That movement is Plastic Free July.
Yet 15 years after the challenge’s inception, plastic production continues to exponentially grow. It’s all-too easy to dismiss the challenge as little more than an opportunity to post a picture of a bamboo toothbrush on social media.
But we aren’t just facing a litter problem anymore; we’re facing climate and health crises. A July that’s free of plastic is about building permanent habits, changing your relationship with “stuff,” and sending a clear message to corporations that you don’t want all this plastic junk.
On today’s show, challenge leader Emily Emond joins us to share her top tips for cutting through the overwhelm and setting yourself up for success during Plastic Free July.
Here's a preview:
[6:15] Is Plastic-Free July beneficial, or purely performative?
[9:00] On why using less plastic is supports your family’s health
[13:30] Set yourself up for success: Five things you can do right now
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