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Buy Back Time: George Rivera on Building a Business That Doesn't Depend on You

The Entrepreneur Speaks Podcast
The Entrepreneur Speaks Podcast

23 plays · Aug 27, 2026

What if your business could grow without demanding more of your time? For many entrepreneurs, success comes with an unexpected price: becoming the person the business cannot operate without. The bigger the company grows, the more decisions, problems and responsibilities find their way back to the founder. In this episode of The Entrepreneur Speaks Podcast, I sit down with George Rivera, creator of the Father-First OS™ and author of Buy Back Time Formula, to explore how entrepreneurs can build businesses that don't depend on them for every decision. George shares the lessons behind his own transformation including the deeply personal advice from his father that challenged him to rethink what success really means. That experience ultimately shaped his Father-First philosophy: building a successful business while remaining present for the people who matter most. We explore George's practical frameworks for buying back time, including the $10K/Hour Filter, the Father-First Owner OS™, delegating outcomes rather than tasks, and the Two-Week Vacation Test. George also explains where growing businesses lose the most time, how to eliminate key-person dependency, establish genuine ownership within teams, and use systems, scoreboards and decision rights to create greater organisational independence. And because AI is transforming the way entrepreneurs work, we discuss practical ways founders can use AI to save time without necessarily adding headcount from documentation and SOPs to meeting summaries, hiring, customer support and sales preparation. But this conversation ultimately goes beyond productivity and business growth. It asks a bigger question: What is the point of building a successful business if you don't have the time to enjoy the life you're building it for? If you're an entrepreneur, founder, business leader or aspiring entrepreneur looking to scale your business, reclaim your time and become less indispensable to your organisation, this is an episode you won't want to miss. Listen, learn and share your thoughts. #TheEntrepreneurSpeaks #GeorgeRivera #Entrepreneurship #Leadership #BuyBackTime #AI #BusinessGrowth #Founder #Delegation #Productivity

Transcript

Speaker: Oh

Speaker: From a dreamer microphone And a voice to share

Speaker: You know, one door closes, another door opens. And so don't be discouraged. Be encouraged. You know, ah you know, for me, i I trust in God. I believe he's got a plan for me. And I take my you know stresses and anxieties to him on a daily basis. And I say, I'm trusting you with the outcomes. But please give me wisdom and and implant the the next step. I don't need to see 10 steps. Just give me one step. Give me the next.

Speaker: And you just keep doing that and believing that, that. the God's got got got your back with the outcome. That's that's really the best way. and And that's what I've been doing all my life. and Hello!

Speaker: And welcome to another episode of the Entrepreneur Speaks podcast. I'm your host, Kofi Anyimedu. My guest helps founders buy back time and scale profits. He is the creator of the Father Fest OS.

Speaker: and author of Buy Back Time Formula. What? My guest rebuilt his companies to run without a founder. using three levers. people who own outcomes.

Speaker: systems that create consistency. An AI that multiplies efficiency. On today's show... He will share how to keep key person dependency.

Speaker: delegate outcomes, not task. and pass the two -week vacation test. My guest will tell us more about all these things. My guest today is George Rivera.

Speaker: Welcome to my show George. Hi, Kofi. Excited to be here and looking forward to our discussion. Alright, George, so let's go back. Take us back. What really first sparked your desire to become an entrepreneur?

Speaker: Yeah, so I go back way early in my life. This is now. Going back to the mid -90s, here in the United States, there's there's a thing called infomercials on TV. They're like commercials, but they're they're like long -form shows.

Speaker: And one of the topics was, you know, just how to make money, how to be financially independent, how to be your own boss. I remember watching one of those shows. I was very impressed by the presenter. He's like on the beach. He's saying, I work when I want to work. I'm enjoying life in the middle of the day.

Speaker: End. also making a lot of money and i remember looking at him and saying i want to be like that guy one day And I was maybe 15 or 16.

Speaker: And I thought, I don't want to have a boss. I don't want anybody to tell me what to do. So, yeah, then I purchased his program about a year later. I i was watching him for about a year on TV and I used my mom's credit card because I was too young to purchase my, you know, I didn't have a credit card. So I called in the number, put in the credit card. I received the package and I rip it open and I start implementing.

Speaker: But what the package teaches Now, I didn't make any money. It was a big big failure. But um instead of saying, oh, this doesn't work, I said, no, I need to find a way to make it work. and And that's how I started. i I just went off to the next thing.

Speaker: Alright, so that was you going back to the next thing. So let's move on. continue with that story so what else did you move on to yeah so now we're in 1995 um and and so at this point i'm about 17 going on 18 and i launched my first actual real business um that that

Speaker: produce some profit. And um this is well before probably a lot of listeners might. recall, you know, because I know we got some young listeners these days, but and it's called direct mail. You know, it's ah before the Internet was super, super popular. It was mailing information, a sales letter for for you know me to get a response back and make sales that way. Also launched a business.

Speaker: in newspapers classified ads little classified ads across hundreds of newspapers And, you know, it it had varying levels of success. And then a couple years later, I launched my first website.

Speaker: And I launched that in the nutritional supplement space. And that's where I got my real first big success was a couple years later. While I was in college, I was studying for a degree. I was going to become a doctor.

Speaker: a medical doctor and I transitioned into marketing because I had my business. doing so well at the time, I said, I need to do something that helps the business, not in this career path that's completely opposite of business. And so I transitioned to marketing degree, graduated, and then I just continued working on my online business. So yeah, that was the next step.

Speaker: All right, George, you've given us a very good overview of how the journey has been. I would like us to go back and pick a number of lessons from your journey so far. So you talked about trying one thing, moving on to the other. There was no success. So you decided to try other things. During that period.

Speaker: What lessons did you pick up during those periods? Yeah, I believe that, you know, a lot of people see failure as like a setback. I use failure as in, OK, this door closes. Let me go find another door that's going to be opening for me. So I use failure as a redirect, not as, you know.

Speaker: That's it. You're done. Quit. you know go Go find a job. you know So I was determined. And there's an element of being a little bit stubborn that people need to have as an entrepreneur because you're going to have friends and family tell you, oh, you're crazy. You're just dreaming. That's other people. That's not you. And you need to say, no, that is me. I have this dream and I'm going to keep going. And you might fail.

Speaker: two times 10 times 20 times but everybody who reaches a level of success has encountered failure. Nobody, well I say nobody, rarely does anybody succeed on their first attempt and so if that's you and you find yourself you're you're trying and you fail just keep at it the only time you truly fail is when you quit and so i used failure as as the ability to navigate to where i will eventually be successful

Speaker: All right. So as we converse, we'll still pick a lot of lessons from this because I believe there's a lot to learn from failure and there's a lot to learn from these lessons as one journeys on. So now let's bring it back to the present.

Speaker: Tell us about the things you are currently engaged in.

Speaker: Yeah, so right now I'm helping people. buyback time. And that's been my main focus here over the last year or so. um So just to kind of a quick rewind of my career. So I've been in what's called direct response marketing for now 31 years. it's you know It's a long time, like I said, mid 90s. And what direct response marketing is, is you put money into a campaign, money comes back. And that difference hopefully is profit. And that's how you feed your family, you pay your bills, you you live your life. Now, over the last, I'd say six to seven months, I've had a career change of going into more of a personal branding versus direct response. Personal branding means. you know, Hello, my name's George. And let me tell you about me, you know, because before I was behind the scenes, I was running ad campaigns. Nobody needed to know my name. They just needed to know my business and and and trust the products and the company. And so this is very different. So now I'm i'm going on good podcasts like yours.

Speaker: I'm writing a book, I have a book, and I need to put the footprint online about me personally, about my success and and even setbacks and failures. How did I overcome that? And what have I learned so that I can help other entrepreneurs avoid the mistakes that I made along the way? And so.

Speaker: Right now, my main focus is helping other people like me of 10 years ago, how to buy back. Time. without losing their profits actually you make more money when you buy back time and you do it strategically with frameworks that i know we'll talk about And you also be able to be present with your family. So when you're young and, you know, it's just you and you're starting a business, that's a great time to go all in and just grind away. But eventually you're going to.

Speaker: have a family. They're going to want to have a piece of you and you have to change your ah You know, you have to change your work style, your lifestyle a little bit to accommodate both. But how do you do so responsibly without your business falling apart? You know, that's the million dollar question is how to do that.

Speaker: So, So yeah, now my focus is helping other people like me. I call it cash rich. time poor, cash rich because you've had some success in business, you've figured out the money side. Everybody can say, yeah, I could do a little better, but you're okay there, but you're Your family is feeling.

Speaker: the the price of your absence. They're paying the price of your absence. End. That that reduces your ability to have influence on your household. You know, you're training your children not to not not to even come up to you, not to approach you because dad's always busy. Dad's always on the phone. Dad's always putting out fires. Dad's never at the game. And so I want to just bring awareness to to fathers, to families that.

Speaker: Your children, our children need the presence of of the Father so that they can excel in their life. And so we don't want to get to the end of our days and and regret thinking, I wish I would have been present.

Speaker: So I'm trying to bring awareness to you're in the moment now. So be aware of it now. so So, George, you've touched on a very critical thing, and I guess my audience, just like me, who's a father.

Speaker: would want to buy back time and get enough quality time with my family. So now what I want I would like us to do is to break a lot of the fence down. Let us appreciate it better. when you talk about buying back time.

Speaker: What exactly do you mean? Yeah. So I'll just tell you in my own life as an example. So um back when this whole thing started, as far as, you know, the awareness that I need to buy back time, um I was working as much as 80 hours per week. That's like double full time work. It's kind of crazy when when I say it out loud. It just sounds crazy. okay and And so.

Speaker: What I did was, and it's in my program, I implemented what we call the 10K per hour filter, our $10 ,000 per hour filter. And what that is, is you, and speaking about me, like need to evaluate what is my time worth. Now, for me, it was worth anywhere from $1 ,000 to $10 ,000 per hour. A listener might be newer. They might say, oh, I'm at $50 or $100. Figure out where that level is for you.

Speaker: And then you do what's what's called a freedom audit. You have to audit your time um and you have to pretend like you have a camera on you 24 -7 for two weeks. um You have to document everything you do from I wake up at this time. I'm brushing my teeth. I'm taking a shower. I'm making food. I'm i'm working. This is what I'm working on.

Speaker: And you want to detail everything because if you start to think, oh, should I write this? Yes. Should I write this? No. You're going to leave out things and you're not going to get a clear picture. You just need to document it. And then in the first two or three days, you're going to identify.

Speaker: Things that you could already get off of your plate. but Give it two full weeks. You'll have a clear picture. And then now once you identify everything that you're doing, you run it through the filter. And for example, when I did this myself, like I said, 80 hour weeks, I realized that 40 of those 80 hours. So half of that time I was working on things that were $50 an hour or less. and And so I'm not great at math, but $50 per hour times 40 hours a week is $2 ,000. Now.

Speaker: i At the time that I did this, I had a company that was doing $20 million dollars per year. so Yeah, that's a... Pretty big company. So for $2 ,000 per week, I could have bought back half of my time that would have helped me with my sanity so that I don't go crazy working. But in addition, now the extra time that I bought back for the business, I can work in what I call the zone of genius. And these are where.

Speaker: you know, the the revenue moving activities in the business, not little activities, important, but somebody else can do them. And then the other side of it is I can give that time back to the family because before, you know, when my family would have my presence, it was, you know, frustrated, burned out, stressed out, you know, always checking my phone. There's a fire going on, you know.

Speaker: Life is still happening. i'm I'm still at the dinner table. You know, I'm still might still be at the game, but my face is like this, you know, and I'm missing the moments. And, you know, family's asking you questions and and you're distracted and you're not. And eventually you're training them.

Speaker: that, hey, dad is busy, you know, so I'm not going to talk to him. He's busy. He's working. He's stressed out. And we're missing out on life. We're missing out on our ability to provide impact. And so.

Speaker: That's what I do with the time that that I buy back. And that's what I advise my clients to do. And so, yeah, so that kind of goes back to what I did first to identify what I can get off the plate. Now, speaking of of kind of the next thing, there are only three things you could do with any task that you should not do. And that's eliminate anything that does not move the needle. It's automate anything that repeats. And it's delegate, but delegate with ownership. So had you told me 10 years ago, yeah, you just need a delegate, I would say.

Speaker: Great. Well, I'm delegating, but it still comes back to me. I would send a task down to my team. It would boomerang back up to me. I would rob from the future by just saying it's quicker if I do it myself. And it is for that moment. But I'm training my team consistently that George will put out the fire if we just get it close enough, send it to George and he'll finish it. And I'm still paying these people. You know, it's kind of crazy. And so I stopped doing that. I started putting in boundaries. I started putting in, you know, like 30 hour work weeks and I had to make it all, you know, compress it into a more efficient system. So instead of just delegating, you know, delegating tasks that always come back to me, I'm delegating outcomes. Now, how do you delegate an outcome? You have. to show them what does the finished product look like what is the finished task the finished activity look like and then you need to give them the freedom to make it more efficient assuming you have the right person which is part of my frameworks as well

Speaker: Then, then you should give them the liberty to improve that process, make it more efficient. And you'll see when you do that, often it's always going to get done properly. And it might even get done even better than how you initially set it out. Again, you show them how to get to the outcome or or actually show them the outcome and let them get to the outcome. You first have to give them.

Speaker: the map to getting to the outcome, but give them the liberty to improve upon it. So I know I kind of covered a lot there, but yeah, let me know if. If that made sense for you. Yes, I'll still want us to break him. The fence you've set down.

Speaker: So let's take it step by step because it's by breaking things down that we will appreciate and understand it better. So you talked about how we can efficiently buy back time. My question really is,

Speaker: Is this a system? Is it an app? How does it work in practice? Zits. How do you go about it? Is it an app? Is it a system in place that you use to track?

Speaker: and do all these things how does it work in practice. Yeah, yeah. So for now, I am developing some tools that could assist, you know, some technology. But right now, it's just simple, simple frameworks that I have in my book. And I talk a lot about it in my social media. So so it's not really.

Speaker: anything really complicated but really ah all it is is at the beginning is you you document everything and this could be a manual process Some technology can help you know kind of keep it together and give you some feedback, especially with AI right now.

Speaker: But... It's just a process of documenting the things that you're doing on a daily basis for two weeks. And then you're going to run that through. the

Speaker: I call it the 10K per hour filter, but it it could be the $100 per hour filter. Like again, the listener has to determine what is their time worth. And then they have to run everything that they're doing against that. And then they'll find a... a Sometimes it's a pretty large list of things that you need to get off your plate and you hire other capable talent to do those things. Now, you don't just say, OK, I got that off my plate. Now I'm just going to, you know. relax and be lazy i mean i guess you could do that and but that's not the intention

Speaker: The intention is now that... You just bought back time, so what do you do with that time? You... Work only on your zone of genius. Like this is what you were born to do for the business perspective. You know, like for me, in my case, it's strategic relationships. It's entering new marketplaces. It's coming out with new products. These are things that bring in more money for the business, not, you know.

Speaker: banking stuff you know merchant account processing or setting up stripe accounts and things that's important but somebody else can be doing that and so that's on the business side then on the family side it's it's reconnecting with your family restoring the bond that's broken over years of yeah i'll be there at the game oh no i'm sorry i can't make it the business fire came up and it's not that business fires go away there's always going to be business fires but you want

Speaker: the frameworks and strategies to route them to somebody else that's not you, somebody else that's capable of putting that out while you're able to stay connected with your family. and only be aware of the higher level things.

Speaker: And to to kind of jump on another point, too.

Speaker: is um that's done through scorecards. You know, that's the best way to be aware of what's important in your business. You don't need to know every little detail. You don't need to log into 20 different systems just to get an idea of where your business is. You need to assign to somebody on your team who's able to compile the the most important information into one daily scorecard, or it could be a weekly scorecard. but I use a daily one and it tracks the eight metrics that are most important to your business. Now, every business is different. So those eight metrics might be different for somebody else's business. But I'll give you an example of a few metrics and you'll get the idea. It could be how many clicks to your website, how many conversions clicks to customers to your website, ah the revenue amount brought in.

Speaker: refunds, support tickets. And so you just track these patterns so that you can quickly spot and say, okay, revenue's good, our conversion rate's good, refunds, we're good there. Okay, we're good. and And you consistently look at that every single day, takes two minutes, and you can quickly identify, oh, our refund rate's high, what's going on there? And you know who to talk to right away. Or revenue's low, now you know who to talk to. Or the conversion rate is off, you know where the problem is. And so that's what I recommend so that you're not you know logging in into 20 different systems. or trying to dissect what's going on, you have a daily scorecard you can look at in two minutes.

Speaker: and that that restores the nervous system. for the founder, for the entrepreneur, because we can. We can get a ah little excited or frustrated about. Something if we're logging in into different systems and we're trying to piece together.

Speaker: Well, kind of how is the health of our business? so The scorecard is the best way to do that. So. George, thank you so much for this. But I always want to break things down so we all appreciate and understand. So you've touched on a number of things. If someone listening wants to start, where would you advise the person start from?

Speaker: Yeah. Yeah. So if you want to start and and you're just like, okay, there's a lot of things to do. Give me like, you know, just one step or or a beginning point. I think it's reviewing your time. Where are you spending your time? So start with the $10 ,000 an hour filter as well as the what I call the freedom audit, but it's really just a time audit. And you put those two together and you identify what are the things you should not be doing. And you just start there. It doesn't mean you're gonna automatically start hiring people or or even delegating right away. Just get an idea of the things that you're doing so that at least you're like, okay. I should not be doing this.

Speaker: And then your next step is going to be, how do we get this off our plate? But I know that too much information up front can be overwhelming. just Just get an idea of what you're doing and what you should not be doing. And that'll... put you ahead of many people who are just blindly you know working and have no structure.

Speaker: um And so at least you'll have the beginning of a plan to to get. to start getting time back. yeah Okay, so so from all that you said It calls for a lot of discipline, self -discipline. Because without that discipline, you won't be able to effectively track whole distance things and to and effect all those changes that is required. Share your personal journey with us.

Speaker: How have you applied this and how have you applied this discipline to make this system work? Yeah. So, you know, there's a couple of ways I think that people find themselves in the position to want to buy back time. um I can't say that it started with discipline. It was probably. lack of discipline that led me to where I was like, oh, I need to change this because I can't sustain this.

Speaker: And so in 2018, I reached the point of burnout. um I had the world's worst org chart or organization chart. It's me here. 40 people here. And like I said earlier, I delegate down, it boomerangs back up to me, and I would just do their job for them. That's horrible. Don't do that.

Speaker: essentially you're paying people to do work in your You're doing it for them. That's kind of crazy. And I was living crazy for a long time in that sense. and so it led to the point where i wanted to get out of my business i wanted to burn it down i wanted to just be done Of course, that's that's an emotional thinking. That's not an intelligent thing. And so I called my mentor, my coach, and I told him what I was feeling. And he told me the advice that essentially started this whole thing. He said, stop doing what you don't like doing.

Speaker: and keep doing what you're good at, which for me is anything that brings in revenue for the business. And I said a little bit earlier, strategic connections, entering new marketplaces, checking on conversions and and and sales copy. Like I'm good with that. I'm not.

Speaker: good, or I say I'm not good. I'm good at it. I should not be doing it. Administrative merchant accounts, banking stuff like... I need people and I had people, but the crazy thing is I was doing their work for them. So I needed to trust them. to do the work.

Speaker: So. Getting to the point of burnout and then getting the ability to restructure things forced me to have discipline to say, I don't want to go back to the old life. So that was my motivator. That was my why. So that's kind of the.

Speaker: business side of it, but then there's the family side of it. You know, there's there's because when I'm present with my family, it's it's frustrated, burned out, stressed out, and you feel pressure from the family and they stop coming to you because they can't trust you. Not that you're you're lying or being deceitful, that they don't trust that they're going to get the attention that they need from you. So they start to plan a life without you. And in some cases, women leave their husbands and they're thinking about leaving them for two years before it actually happens. And so

Speaker: It's not an overnight thing. It's a it's a problem that that that builds up slowly and eventually snaps. And so a lot of people, maybe some people listening, find themselves in that situation. So I tell them, don't confuse, you know, quiet at home for that. Everything is peaceful. It could be. And yeah, so all of those things from the business to the to the family side forced me to have discipline.

Speaker: In order to have my reason why I want to do this in the first place. so Long way to answer your question. I think having a reason why. it will give you the motivation to do the discipline.

Speaker: And sometimes you need to have like a burnout. almost collapsing moment Tuesday. smack you in the face and be like okay i think i found my reason why so hopefully that makes sense Yes, it does So, still interrogating what you said further, you talked about your book?

Speaker: We've talked about by a number of systems or possible ways we can use to. inject some form of discipline. and help us effectively buy back time and also put things right. so If someone listening wants to go on this journey, right?

Speaker: Where should the person look out for? Should the person look at the book? Do you have a a website with a system? or templates they could start utilizing to try and practicalize a lot of the things you've said?

Speaker: Yeah, absolutely. So I do have a book. um You can see it at buybacktimeformula .com. There's going to be a link to my book. It's free. Just pay for shipping. It's a heavy book. It's 128 pages. And I put everything I know about buying back time in the book. So there's no secret place to go buy more stuff for $10 ,000 or anything like that. It's all in the book. Now, if if the people who have the book are like the me of 10 years ago, I call it cash rich time poor.

Speaker: I would have paid a small fortune to accelerate the time from founder prisoner and I don't like life to freedom and I'm spending that time with my family, I would have paid a lot of money to compress that. so

Speaker: I'm available to walk alongside of anybody who finds themselves in that position. and You know, great techniques, great tools. I just need accountability and I need somebody to walk alongside of me to do this. So I am there. And then there's a couple of other additional ways. First, I've got all my social media links on that page. So you can follow me. You can message me. I also have dinners at my home twice a month for people to come and get to know me. It's for a small number of people, but um you can find more about that at FounderDadDinners .com. So that's founderdaddinners .com. and then for those that aren't close, but they still want access, I have what's called 18 Summers Roundtable.

Speaker: The reason I call it 18 summers is because we only get 18 summers with our children. So it's a very limited time. so it's summersroundtable .com and there you can register and jump on a virtual meeting with me and a few others similar to the dinner just There's no food because it's virtual. And so those are two different ways to get connected. Soon you'll be able just to see those links from.

Speaker: buybacktimeformula .com. So you kind of go there for everything. So yeah, those those are the ways. And one thing that I like to say even beyond all of this stuff that motivated me. And we touched on it before getting on the...

Speaker: on the recording was, you know, my dad gave me a couple of final words before he passed away. And he didn't say, I'm so glad I miss your games for the client meeting. You know, nobody's ever going to say that, but he said. Don't miss Leo's games. I miss too many of yours.

Speaker: And Leo is my son. He was about he's a little under a year old at the time. And he's already, you know, walking and talking and I'm missing these moments. My wife is sending me pictures and videos and saying, oh, you missed another moment. You know, so that's not a not a great thing. Not a great thing. Not a great place to be in. And um but when he told me that, that hit me in two different ways. First.

Speaker: When I was a kid, he missed almost all of my games. He only went to one. And I remember thinking, you know, I'm 13, 14. Am I not important for my dad? Does he not care? um and And at the end, I realized that, yes, he cared. There's just no manual. There's no book in life teaching you, hey.

Speaker: Go to your kids' games because it's important. There's no book. Some people do it great naturally and others... Sorta need to be told and some never get told. And then the other side was like, wow. I'm repeating my father all over again. I am my dad again. Missing moments for the family. So I told myself this has to stop here. But... I don't have time to do it today. Today I'm working 16 hours, so I'm going to start tomorrow.

Speaker: And many tomorrows turned into three years of tomorrow, tomorrow, tomorrow. And then that's when it burned out. I wanted to burn the business. I wanted to blow it up. And uh, and my - my friend or my mentor at the time.

Speaker: basically gave me the advice to to turn everything around. so I just wanted to tie that into my why as well. So I knew I had to do something, but I needed a moment to really tell me, nope, we got to start now. There's no more tomorrows. Now, you know, today is is that tomorrow you were saying for years. And yeah, so last thing I say is.

Speaker: You know, like I said, you're not going to get to the end of your days and be thankful for missing your kids games for client meetings. You're not going to remember the name of that client at those end days, but you will remember if you made the effort to go to those games. So I want people to be aware now, not then, that they need to be present for their kids and your kids will appreciate it. So, yeah, I will leave you with that, but happy to go deeper or wherever you want to take it from here.

Speaker: All right. So... this is a very deep conversation i'm sure our listeners are also appreciating but like any deep Conversation. There's a need for us to interrogate from further. and seek some more clarity and help. So I made that.

Speaker: Using myself as an example, I also need more quality time with my father. So... It's something I would want to try to buy. back time because he made some important points that we shouldn't wait till tomorrow Our tomorrow is now.

Speaker: So it's about us touching now. And starting now. Very well. So I'm sure my listeners also want to start now. and we'll all be willing to give it a try and see how best we can go on it.

Speaker: Because at the end of the day, you make that important point. What's the point in investing in the wrong thing? and regretting where you are about leaving the face of the earth. It will be too late to correct your wrongs.

Speaker: So we would all want to give it a try. try to live a quality life, try to spend more time with our family as we move on. So if you can Give us quick steps. You mentioned them earlier on, but I still want us to look at it. We should visit the website, download the book.

Speaker: and it will give us links to templates and tools. to start this whole thing. Is that right? Yes. Am I right to to to to assume that once we visit the website you gave us,

Speaker: And we follow through. We'll get some templates and some links. To start this journey, Yeah, absolutely. The book ah contains everything you need. And yeah, feel free to get on the list. i provide free information. This stuff is it's not complicated, but it takes time and takes commitment.

Speaker: So. So, yeah, that that's that's the best way. I also have frameworks and systems on reconnecting with your family. A lot of people focus on the business side and that's good. You should because we want to optimize that. But there's also the family side. It's not like, OK, we got your time back now. Go figure it out. It's like, no, go reconnect with your family. And part of my framework is what's called a season pass that never expires and that.

Speaker: essentially is the ability to restore your bond that's been broken over years with your family. And you know you tell them, hey, I'm committing to make a change. And they might just sit back and wait. You know, it's like, oh, we've heard this before. Let's see. And so it's gonna take, you know, micro commitments over time to restore that bond. But once you get it fixed, that's when your family can trust you again.

Speaker: And um you can have the impact that that you were born to make. ah Alright. So, George, we are just about wrapping up. But I would like us to spend some time on your journey and the lessons you've picked up before you give us your last words and we sign off. So you've been on this journey for quite some time. Earlier, you talked about trying a number of things and not succeeding on you, not deriving any.

Speaker: utility or satisfaction from it. And that pushes you to where you are today. What are the lessons you've picked up on this journey so far you'd like to share with us? Yeah, so far, yeah, I just kind of to build upon the the failure thing is that, you know, one door closes, another door opens. And so don't be discouraged, be encouraged. You know, ah you know for me, i I trust in God. I believe he's got a plan for me.

Speaker: And I take my you know stresses and anxieties to him on a daily basis. And I say, I'm trusting you with the outcomes, but please give me wisdom and and implant the the next step. I don't need to see 10 steps. Just give me one step. Give me the next one.

Speaker: And you just keep doing that and believing that. that The.

Speaker: God's got guts. got your back with the outcome, that's that's really the best way. and And that's what I've been doing all my life. And yeah, that you'll you'll encounter a failure sometimes, but just see that as redirection and have a good attitude about it and and know that that you're on a journey that, you know, you don't know what's coming up ahead. But if you trust that the outcome is going to be a positive one, however you get there um and, you know, enjoy it because life is short and we're not. promised our next breath and so we we need to just keep that keep that in mind

Speaker: OK, so thank you so much, George. I'm just about signing off. But before I sign off, what would be your last words to my audience? Yeah, so, you know, I touched on it earlier, but when we get to the end of our days and we're all going to have regrets, no matter how.

Speaker: Good, we think we did it, but the goal is to minimize regrets. And you want to be at the end of your days and say, you know what? Yeah, I could have done this better, could have done that better. But when I learned. that there was a different way, I took action. And that can give you the peace and comfort that I did my best. And so I'm gonna.

Speaker: We have a saying in the in the US, I'm going to hang my hat on that. you know um I'm going to rest well knowing that I gave it my best. And yeah, that's all we can do. We can never rewind time. You can always make more money, but you can't redo a childhood. And the last thing that I will say is I've talked to a number of very wealthy people. You're talking people that are almost like billionaires. and

Speaker: you know When they get to the end of their days, they're not going to take that money with them when they leave. And I'm telling you, a lot of them would give up every penny they ever made to just go back.

Speaker: and spend Another 10 minutes. or to have another dinner with their family when they could have. So just think about that, why you're you're missing games or missing dinners now when you get old. You'll give it all away just to be back there. and But we can't do that. That's that's fantasy. So have have the mind for that now. so that you don't regret it later.

Speaker: Mmm. Thank you. Thank you so much George. for sharing this rich experience with us today. And we wish you the very best. Thank you. Same to you and your listeners. All right. So this has been another exciting episode of the Entrepreneur Speaks podcast. I'll come your way next time with another inspiring episode.

Speaker: I am your host Kofi Anyimedu. As always, Do take good care of yourself. And just as he said. Let's spend quality time with our family so that we do not regret it.

Speaker: at the end of our lives. We'll come your way next time with another inspiring episode. Cheers. Please be sure to subscribe to the Entrepreneur Speaks podcast on all your favorite podcast channels and if you have any questions or feedback. Feel free to reach out to us on social media or in the comments section below.

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