Goodies mentioned in the episode:

 * Go to TeamSimmer.com [https://www.teamsimmer.com/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] and use the coupon code "DEVIATE" for 10% off on individual course purchases
 * Mastering CSS Selectors (Course) [https://www.teamsimmer.com/checkout/css-selectors/css-details/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes]
 * Google Tag Manager Skill Test by Team Simmer [https://www.teamsimmer.com/google-tag-manager-skill-test/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes]
 * Technical Marketing Guide [https://juliana-jackson.com/the-technical-marketing-guide/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - article by Juliana
 * How to audit a GTAG implementation for GA4 [https://juliana-jackson.com/gtagjs-ga4-implementation-guide/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - article by Juliana
 * Test & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas Vermeer [https://www.youtube.com/watch?v=yoUp0vtbaMk]
 * Join Test & Learn Community [https://testandlearn.community/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes]
 * Connect with Jim on Twitter [https://twitter.com/jgianoglio] or Linkedin [https://www.linkedin.com/in/jimgianoglio/]
 * MMM Hub [https://www.mmmhub.org/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.
 * Measure UP Podcast [https://www.mmmhub.org/podcast?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - Jim's podcast about marketing measurement.
 * Robyn [https://facebookexperimental.github.io/Robyn/] - Meta'sJim's open source package (in R) for Marketing Mix Modelling
 * Lightweight MMM [https://lightweight-mmm.readthedocs.io/en/latest/index.html] - Google's open-source package (in Python) for Marketing Mix Modelling

 

 

 

 

MMMbop

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