This Podcast is sponsored by Team Simmer

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. (Getting an update soon)
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku [https://www.teamsimmer.com/all-courses/data-analysis-with-r/]

Latest content from Simo Ahava

 * Add IPv6 Support To Your Server-side GTM Load Balancer [https://www.simoahava.com/analytics/ipv6-support-google-cloud-load-balancer-sgtm/]

Latest content from Juliana Jackson

 * Your data will never match 1:1 across platforms, and that's fine. [https://julianajackson.substack.com/p/why-is-my-data-different-ga] (subscribe to the newsletter for more amazing content)
   Article is written in collaboration with Stape.io [https://stape.io/?utm_source=Standard-Deviation-Podcast&utm_medium=Episode-notes&utm_campaign=Juliana-Jackson-Podcast]

Mentioned in the episode:

 * Stape [https://stape.io/?utm_source=Standard-Deviation-Podcast&utm_medium=Episode-notes&utm_campaign=Juliana-Jackson-Podcast]
 * Jeff Sauer [https://www.linkedin.com/in/jeffsauer/]
 * MeasureU [https://measureu.com/]
 * Measure Summit [https://measuresummit.com/]

Connect with Alina Popa

 * Linkedin [https://www.linkedin.com/in/alina-elvira-popa/]
 * Her website [https://alinapopa.ro/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Simplification or lawsuits?

This Podcast is sponsored by Team Simmer

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. (Getting an update soon)
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku [https://www.teamsimmer.com/all-courses/data-analysis-with-r/]

Latest content from Simo Ahava

 * Add IPv6 Support To Your Server-side GTM Load Balancer [https://www.simoahava.com/analytics/ipv6-support-google-cloud-load-balancer-sgtm/]

Latest content from Juliana Jackson

 * Your Ad Platforms have a definition of “New Customer”...and it’s not yours [https://julianajackson.substack.com/p/how-to-define-a-new-customer] (subscribe to the newsletter for more amazing content)
   Article is written in collaboration with Stape.io [https://stape.io/?utm_source=Standard-Deviation-Podcast&utm_medium=Episode-notes&utm_campaign=Juliana-Jackson-Podcast]

Mentioned in the episode:

 * Stape [https://stape.io/?utm_source=Standard-Deviation-Podcast&utm_medium=Episode-notes&utm_campaign=Juliana-Jackson-Podcast]
 * Emotional Targeting Book by Talia Wolf [https://www.amazon.com/Emotional-Targeting-hearts-sales-market/dp/9659325118]
 * Emotional Grader tool early access [https://www.emotionaltargeting.com/launchlist]
 * Slobodan Manic from No Hacks [https://www.linkedin.com/in/slobodanmanic/]

Connect with Talia Wolf

 * Linkedin [https://www.linkedin.com/in/taliagw/]
 * Her website [https://getuplift.co/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

New Customer, Who Dis?

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. (Getting an update soon)
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  [https://www.teamsimmer.com/all-courses/data-analysis-with-r/]
LIMITED 20% off offer on the Javascript for Digital Marketers Course [https://www.teamsimmer.com/all-courses/javascript-for-digital-marketers/] - Get it while it lasts!

Latest content from Simo Ahava

 * Add IPv6 Support To Your Server-side GTM Load Balancer [https://www.simoahava.com/analytics/ipv6-support-google-cloud-load-balancer-sgtm/]

Latest content from Juliana Jackson

 * The business model is THE strategy [https://julianajackson.substack.com/p/the-business-model-is-the-strategy] (subscribe to the newsletter for more amazing content)
 * LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/

Mentioned in the episode:

 * META announcement for new Click-Through Measurement Definition [https://www.facebook.com/business/news/click-attribution]
 * STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi)
   - https://stape.io/solutions/facebook-capi-tag - CAPI tag
   - https://stape.io/solutions/facebook-pixel-tag [https://stape.io/solutions/facebook-pixel-tag] - pixel tag
   - https://stape.io/gtm-set-up-assistant [https://stape.io/gtm-set-up-assistant]
 * Google Universal Commerce Protocol [https://developers.google.com/merchant/ucp]
 * Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment
 * Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

80% is the new 100%

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  [https://www.teamsimmer.com/all-courses/data-analysis-with-r/]

Latest content from Simo Ahava

 * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/]

Latest content from Juliana Jackson

 *  Agent social networks are just a hall of mirrors [https://julianajackson.substack.com/p/what-is-really-moltbook] (subscribe to the newsletter for more amazing content)

Mentioned in the episode:

 * Matomo [https://matomo.org/]
 * Tag Piper by David Vallejo [https://www.linkedin.com/posts/david-vallejo-sanz_from-superweek-meet-beets-ft-tagpiper-activity-7424805288576278528-UzkD?utm_source=share&utm_medium=member_desktop&rcm=ACoAABOn94cB5jVlDFYOZE_rchejFT1XOwoWoRQ]
 * Walker OS [https://www.walkeros.io/]
 * Jason Packer's new book: Google Analytics Alternatives [https://www.quantable.com/analytics/google-analytics-alternatives/]
 * Superweek Analytics Summit [https://superweek.hu/]
 * Measurecamp Helsinki [https://helsinki.measurecamp.org/registration/]

Connect with Johan:

 * Linkedin [https://www.linkedin.com/in/johanvdwerken/]
 * GA4BigQuery [https://www.ga4bigquery.com/]
 * GA4Dataform [https://ga4dataform.com/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Raw data doesn't spark joy

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course) [https://www.teamsimmer.com/all-courses/data-analysis-with-r/]

Latest content from Simo Ahava

 * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/]

Latest content from Juliana Jackson

 * The distance between what gets funded and what works has never been wider [https://julianajackson.substack.com/p/2025-overview-ai]. (subscribe to the newsletter for more amazing content)

Mentioned in the episode:

 * Superweek Analytics Summit [https://superweek.hu/]
 * Measurecamp Helsinki [https://helsinki.measurecamp.org/registration/]

Connect with Sayf Sharif:

 * Linkedin [https://www.linkedin.com/in/sayfsharif/]
 * Three Bears Data [https://www.threebearsdata.com/]
 * OptiMeasure [https://www.optimeasure.io/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

2026 - we are back and it aint sayf

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Simo Ahava

 * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/] 

Latest content from Juliana Jackson

 * The sin, the oil, the crack and the crisis Article [https://julianajackson.substack.com/p/ai-bubble-2025]
 * Sign up for a the very first Google x Jellyfish Cloud Talks [https://info.jellyfish.com/da-dk/jfdk_googlexjellyfish-cloudtalks_event_jan2026] event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.

Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.

 * TRKKN [https://www.trkkn.com/]
 * Analytics Summit [https://www.analytics-summit.com/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Protect your critical thinking - Live at Analytics Summit

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/

Latest content from Juliana & Simo:

 * Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
 * Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
 * Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis

Also mentioned in the episode:

 * Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
 * GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
 * Analytics Summit - https://www.analytics-summit.com/
 * Measure Summit - https://measuresummit.com/
 * Measurecamp Helsinki - https://helsinki.measurecamp.org/
 * Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
 * sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
 * Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Another Tuesday, Another Identifier Panic

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo:

 * Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
 * Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : [https://www.linkedin.com/in/jude-nwachukwu-onyejekwe/]https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
 * Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained

Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/

Also mentioned in the episode:

 * Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
 * OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
 * MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Definitely...not a lot of numbers!

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo

 * Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
 * Latest from Simo: Basic Consent Mode Guide [https://www.simoahava.com/analytics/basic-consent-mode-the-guide/]
 * Latest from Juliana: Don't use LLMs to do Data Analysis [https://julianajackson.substack.com/p/language-models-cant-do-data-analysis]

Connect With Barbara Galiza

 * Linkedin: https://www.linkedin.com/in/barbara-galiza/
 * Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
 * 021 Newsletter: https://www.021newsletter.com/

Also mentioned in the episode:

 * David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained

Shouts to Slobodan Manic [https://www.linkedin.com/in/slobodanmanic/]and No Hacks Podcast [https://www.nohackspod.com/] for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Attribution, MMM, MTA and all the other Ms

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo

 * Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
 * Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events [https://www.simoahava.com/analytics/clarification-on-google-tag-manager-google-tag-update/]
 * Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience [https://juliana-jackson.com/brand-moments-contextual-experience-debt/]

Connect With Dave Cain
Linkedin [https://www.linkedin.com/in/davecainseo/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Building Better Relationships

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue lea

Standard Deviation Podcast · Zencastr

Standard Deviation Podcast

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.