This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course) [https://www.teamsimmer.com/all-courses/data-analysis-with-r/]

Latest content from Simo Ahava

 * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/]

Latest content from Juliana Jackson

 * The distance between what gets funded and what works has never been wider [https://julianajackson.substack.com/p/2025-overview-ai]. (subscribe to the newsletter for more amazing content)

Mentioned in the episode:

 * Superweek Analytics Summit [https://superweek.hu/]
 * Measurecamp Helsinki [https://helsinki.measurecamp.org/registration/]

Connect with Sayf Sharif:

 * Linkedin [https://www.linkedin.com/in/sayfsharif/]
 * Three Bears Data [https://www.threebearsdata.com/]
 * OptiMeasure [https://www.optimeasure.io/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

2026 - we are back and it aint sayf

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Simo Ahava

 * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/] 

Latest content from Juliana Jackson

 * The sin, the oil, the crack and the crisis Article [https://julianajackson.substack.com/p/ai-bubble-2025]
 * Sign up for a the very first Google x Jellyfish Cloud Talks [https://info.jellyfish.com/da-dk/jfdk_googlexjellyfish-cloudtalks_event_jan2026] event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.

Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.

 * TRKKN [https://www.trkkn.com/]
 * Analytics Summit [https://www.analytics-summit.com/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Protect your critical thinking - Live at Analytics Summit

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/

Latest content from Juliana & Simo:

 * Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
 * Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/
 * Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis

Also mentioned in the episode:

 * Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/
 * GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)
 * Analytics Summit - https://www.analytics-summit.com/
 * Measure Summit - https://measuresummit.com/
 * Measurecamp Helsinki - https://helsinki.measurecamp.org/
 * Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual
 * sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon
 * Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Another Tuesday, Another Identifier Panic

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo:

 * Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
 * Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : [https://www.linkedin.com/in/jude-nwachukwu-onyejekwe/]https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
 * Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained

Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/

Also mentioned in the episode:

 * Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
 * OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
 * MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Definitely...not a lot of numbers!

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo

 * Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
 * Latest from Simo: Basic Consent Mode Guide [https://www.simoahava.com/analytics/basic-consent-mode-the-guide/]
 * Latest from Juliana: Don't use LLMs to do Data Analysis [https://julianajackson.substack.com/p/language-models-cant-do-data-analysis]

Connect With Barbara Galiza

 * Linkedin: https://www.linkedin.com/in/barbara-galiza/
 * Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
 * 021 Newsletter: https://www.021newsletter.com/

Also mentioned in the episode:

 * David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained

Shouts to Slobodan Manic [https://www.linkedin.com/in/slobodanmanic/]and No Hacks Podcast [https://www.nohackspod.com/] for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Attribution, MMM, MTA and all the other Ms

This Podcast is sponsored by Team Simmer.

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo

 * Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
 * Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events [https://www.simoahava.com/analytics/clarification-on-google-tag-manager-google-tag-update/]
 * Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience [https://juliana-jackson.com/brand-moments-contextual-experience-debt/]

Connect With Dave Cain
Linkedin [https://www.linkedin.com/in/davecainseo/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

Building Better Relationships

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing.

Latest content from Juliana & Simo

 * Juliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
 * NEW content from Juliana : You are not switching analytics tools. You are switching the way you work. [https://julianajackson.substack.com/p/future-of-analytics-tools]
 * #GTMTips: SGTM Fetches GA4 Configurations Automatically [https://www.simoahava.com/gtmtips/sgtm-fetches-ga4-configuration-automatically/] by Simo Ahava
 * #GTMTips: Quickly Duplicate Tags In Google Tag Manager [https://www.simoahava.com/gtmtips/quickly-duplicate-tags-google-tag-manager/] by Simo Ahava

Mentioned in the episode

 * Free AI Agents Course from HuggingFace [https://huggingface.co/learn/agents-course/en/unit0/introduction]
 * Replit AI [https://replit.com/ai]

Connect with Nicola Strand

 * Linkedin: https://www.linkedin.com/in/nicolastrand/

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

33 days of Javascript

From our Sponsors at Simmer

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.

Latest content from Juliana & Simo

 * #GTMTips: Quickly Duplicate Tags In Google Tag Manager [https://www.simoahava.com/gtmtips/quickly-duplicate-tags-google-tag-manager/] by Simo Ahava
 * Send App Data To Server-side Google Tag Manager [https://www.teamsimmer.com/2024/10/22/send-app-data-to-server-side-google-tag-manager/] by Simo Ahava
 * How to Nail Client Discovery using 10 Behavior Science Principles [https://juliana-jackson.com/client-discovery/] by Juliana Jackson
 * How to Measure AI ROI in CX: The Value Chain Framework [https://juliana-jackson.com/ai-roi-in-cx/] by Juliana Jackson

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

 * Intro jingle by Jason Packer [https://www.linkedin.com/in/jhpacker/] and Josh Silverbauer. [https://www.linkedin.com/in/jsilverbauer/]

Stop The Pigeon

From our Sponsors at Simmer

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * PS: Huge BlackFriday discounts on courses are available until November 30th.

Latest content from Juliana & Simo

 * Cookie Access With Shopify Checkout And SGTM [https://www.simoahava.com/analytics/cookie-access-with-shopify-checkout-sgtm/?utm_source=Juliana-Jackson&utm_medium=standard-deviation-podcast&utm_campaign=bhav-patel-episode] by Simo Ahava
 * Cookie Status Project [https://www.cookiestatus.com/?utm_source=Juliana-Jackson&utm_medium=standard-deviation-podcast&utm_campaign=bhav-patel-episode] by Simo Ahava
 * Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience [https://juliana-jackson.com/ai-predictions-for-2025/?utm_source=Juliana-Jackson&utm_medium=standard-deviation-podcast&utm_campaign=bhav-patel-episode] by Juliana Jackson
 * How to Measure AI ROI in CX: The Value Chain Framework [https://juliana-jackson.com/ai-roi-in-cx/?utm_source=Juliana-Jackson&utm_medium=standard-deviation-podcast&utm_campaign=bhav-patel-episode] by Juliana Jackson

Also mentioned in the Episode

 * CRAP Talks [https://craptalks.com/?utm_source=Juliana-Jackson&utm_medium=standard-deviation-podcast&utm_campaign=bhav-patel-episode] by Bhav Patel
 * Causl A/B Testing Calculator [https://www.causl.co.uk/ab-test-significance-calculator-proportions?utm_source=Juliana-Jackson&utm_medium=standard-deviation-podcast&utm_campaign=bhav-patel-episode]
 * People in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35J

Connect with Bhav Patel

 * Bluesky [https://bsky.app/profile/bhav.bsky.social]
 * Linkedin [https://www.linkedin.com/in/dodonerd/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

 * Intro jingle by Jason Packer [https://www.linkedin.com/in/jhpacker/] and Josh Silverbauer. [https://www.linkedin.com/in/jsilverbauer/]

Critical thinking, stats and deviations

From our Sponsors at Simmer

 * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases.
 * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles.
 * A new course is out now! Chrome DevTools for Digital Marketers [https://www.teamsimmer.com/all-courses/chrome-devtools-for-digital-marketers/?utm_source=Juliana-Jackson&utm_medium=Standard-deviation-podcast&utm_campaign=Jordan-peck-episode]

Latest content from Juliana & Simo

 * Article: Cookie Access With Shopify Checkout And SGTM [https://www.simoahava.com/analytics/cookie-access-with-shopify-checkout-sgtm/] by Simo Ahava
 * Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? [https://juliana-jackson.com/real-time-dashboarding-piwik-pro/?ref=podcast] by Juliana Jackson

Also mentioned in the Episode

 * Stape's blog: https://stape.io/blog
 * Stape website: https://stape.io
 * Measure Slack: https://www.measure.chat/

Connect with Denis Golubovskyi [https://www.linkedin.com/in/bukashk0zzz/overlay/about-this-profile/]

This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].  

 * Intro jingle by Jason Packer [https://www.linkedin.com/in/jhpacker/] and Josh Silverbauer. [https://www.linkedin.com/in/jsilverbauer/]

Sleeping with Servers

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.