Goodies mentioned in the episode:

 * Go to TeamSimmer.com [https://www.teamsimmer.com/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] and use the coupon code "DEVIATE" for 10% off on individual course purchases
 * Mastering CSS Selectors (Course) [https://www.teamsimmer.com/checkout/css-selectors/css-details/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes]
 * Google Tag Manager Skill Test by Team Simmer [https://www.teamsimmer.com/google-tag-manager-skill-test/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes]
 * Technical Marketing Guide [https://juliana-jackson.com/the-technical-marketing-guide/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - article by Juliana
 * How to audit a GTAG implementation for GA4 [https://juliana-jackson.com/gtagjs-ga4-implementation-guide/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - article by Juliana
 * Test & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas Vermeer [https://www.youtube.com/watch?v=yoUp0vtbaMk]
 * Join Test & Learn Community [https://testandlearn.community/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes]
 * Connect with Jim on Twitter [https://twitter.com/jgianoglio] or Linkedin [https://www.linkedin.com/in/jimgianoglio/]
 * MMM Hub [https://www.mmmhub.org/?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.
 * Measure UP Podcast [https://www.mmmhub.org/podcast?utm_source=podcast&utm_medium=standard-deviation&utm_campaign=episode-notes] - Jim's podcast about marketing measurement.
 * Robyn [https://facebookexperimental.github.io/Robyn/] - Meta'sJim's open source package (in R) for Marketing Mix Modelling
 * Lightweight MMM [https://lightweight-mmm.readthedocs.io/en/latest/index.html] - Google's open-source package (in Python) for Marketing Mix Modelling

 

 

 

 

MMMbop

 * Go to TeamSimmer.com [https://teamsimmer.com/] and use the coupon code "DEVIATE" for 10% off on individual course purchases. 
 * Check out the new CSS Selectors course [https://www.teamsimmer.com/checkout/css-selectors/css-details/] by Simmer
 * Gtag Audit for GA4 Article by Juliana Jackson [https://juliana-jackson.com/gtagjs-ga4-implementation-guide/]
 * Connect with Karolina here [https://www.linkedin.com/in/karolinawrzask/]

Playing to your strengths

1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/

2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/

3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/

4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke

5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 

6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 

7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 

8. Season of Docs: https://developers.google.com/season-of-docs

9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.

Tag this way

 * Visit teamsimmer.com [https://teamsimmer.com/] and use the code "DEVIATE" for 10% off on any individual course purchases.
 * Also, while you are on teamsimmer.com [https://teamsimmer.com/], sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.
 * Team Simmer YouTube Channel [https://www.youtube.com/@TeamSimmer]
 * Subscribe to Analytics Mania Youtube Channel [https://www.youtube.com/@AnalyticsMania]
 * Follow Julius on Twitter [https://twitter.com/fedorovicius]
 * Connect with Julius on Linkedin [https://www.linkedin.com/in/fedorovicius/]
 * Follow the Analytics Mania blog [https://www.analyticsmania.com/]

 

A tracking tool from Google

Episode resources:

 * Visit teamsimmer.com [https://teamsimmer.com/] and use the code "DEVIATE" for 10% off on any individual course purchases.
 * Also, while you are on teamsimmer.com [https://teamsimmer.com/], sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.
 * Team Simmer YouTube Channel [https://www.youtube.com/@TeamSimmer]
 * Follow our amazing guest, Jeff Sauer, on Twitter [https://twitter.com/jeffsauer] or connect with him on Linkedin [https://www.linkedin.com/in/jeffsauer/].
 * Check out Data Driven U [https://www.datadrivenu.com/] and sign-up for their newsletter [https://www.datadrivenu.com/newsletter/] and community.
 * Also, take a look at Data Driven U YouTube Channel [https://www.youtube.com/@DataDrivenU]for tons of resources on digital marketing.

Activating your inner potential

Resources for this episode:

 * Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.
 * Javascript course by Dan Abramov: https://justjavascript.com/
 * Connect with Doug Hall  [https://www.linkedin.com/in/doug-hall-vp-data-media-monks/]
 * Follow Doug Hall on Twitter [https://twitter.com/fastbloke]
 * Doug Hall's medium (his articles are top-notch)
 * Connect with Julien Coquet [https://www.linkedin.com/in/juliencoquet/]
 * Follow Julien Coquet on Twitter [https://twitter.com/JulienCoquet]
 * Julien Coquet's blog [https://juliencoquet.com/en/]

Young Whipper Snappers

Episode goodies:

 * Go to teamsimmer.com [https://teamsimmer.com/] and use the code DEVIATE at checkout for 10% off of any individual course purchases.
 * How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog post [https://www.teamsimmer.com/2023/02/14/how-can-i-put-the-array-reduce-method-to-use-in-technical-marketing/]
 * Connect with our guest, Jenn Kunz [https://twitter.com/Jenn_Kunz]
 * Check out 33 Sticks podcast: 33 Tangents [https://33tangents.33sticks.com/]
 * The video version of this podcast [https://youtu.be/j_6693ycXmU]
 * Connect with Juliana [https://twitter.com/julianajaxx]
 * Connect with Simo [https://twitter.com/SimoAhava]

The wind of change in web analytics

 * Thanks to our sponsors at Team Simmer [https://teamsimmer.com/] you can now purchase any individual course with a 10% using the code "Deviate" at checkout
 * The Conference formerly known as Conversion Hotel [https://conversionhotel.com/]
 * Connect with Ton Wesseling [https://www.linkedin.com/in/tonwesseling/]
 * MeasureSlack [https://www.measure.chat/]
 * Mind The Product Slack [https://www.mindtheproduct.com/product-management-slack-community/]
 * Test and Learn Community [https://www.youtube.com/@tlc-testlearncommunity9969]
 * Superweek Analytics Summit [https://superweek.hu/]
 * MeasureCamp Helsinki [https://helsinki.measurecamp.org/]
 * Connect with Juliana [https://juliana-jackson.com/] and Simo [https://www.simoahava.com/]

The business of better decision making

 * Thanks to our sponsors at Team Simmer [https://teamsimmer.com/] you can now purchase any individual course with a 10% using the code "Deviate" at checkout. 
 * Learning Google Analytics: Creating Business Impact and Driving Insights [https://www.amazon.com/Learning-Google-Analytics-Creating-Business/dp/109811308X] - by Mark Edmondson
 * Google Cloud Leader Exam [https://cloud.google.com/certification/cloud-digital-leader] - take this course [https://www.youtube.com/watch?v=UGRDM86MBIQ] for it from FreeCodeCamp
 * The myth of non-technical marketer - article [https://www.simoahava.com/digital-marketing/the-myth-of-the-non-technical-marketer/]
 * Technical Marketing Guide [https://juliana-jackson.com/the-technical-marketing-guide/]

It's never about basketball

== Episode Notes ==

Connect and learn more about Peter Caputa:
Linkedin:  https://www.linkedin.com/in/pc4media/
Twitter: https://twitter.com/pc4media
Databox website: https://databox.com/

If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com [https://cxl.com/]. 
CXL is the premium marketing education destination.

 


 

In the coalface with Peter Caputa

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