Turning Lemons into Lemonade: Erika Altes' Journey from Business/Friendship Breakup to Blogging Success

61: We're chatting with Erika Altes from @whiskeyandlace about her brand's origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it's not something that's openly talked about and feels a bit taboo. Erika gets super open and vulnerable with us and shares: 

- Whiskey and Lace's brand story, how her business partner and friendship breakup happened, and how she was eventually able to grow from it

- How she turned the brand from something that wasn't profitable into Whiskey and Lace 2.0, and a thriving business

- How Erika finally got closure on the loss of her friendship 8 years later (and all the coincidences that led to it—this part of the convo gave me literal chills!)

- How Erika has used her influence for good by supporting local businesses and raising $50k to feed firefighters during the Glass Fire

- What sets her apart from other influencers in the space

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Quick links from the episode:

Connect with Erika: @whiskeyandlace / whiskeyandlaceblog.com

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