70: In this episode, I’m chatting with my brilliant and talented friend Nicole Nieves. Nicole is a brand marketing and business consultant who helps entrepreneurs amplify their message and elevate their personal brands to attract their dream clients and scale their businesses. We get into:

- Her BRAND framework for identifying and building a personal brand

- Best practices when it comes to marketing your brand online 

- Building your business and brand around your lifestyle 

- Her personal experience with having to step away from her business for months due to an ongoing lawsuit—and the importance of building a brand and business that can sustain itself without you



If you enjoy this episode, we’d love it if you shared it! Snap a screenshot and share on Stories, tagging me @wtfab [http://www.instagram.com/wtfab] and Nicole @thebrandvibe [http://www.instagram.com/thebrandvibe]. 



Quick links from the episode:

Connect with Nicole: The Brand Vibe [https://thebrandvibe.com/] / @thebrandvibe [http://www.instagram.com/thebrandvibe] / @thenicolenieves [https://www.instagram.com/thenicolenieves/]

Nicole’s Freebie: Build-A-Brand [https://thebrandvibe.com/brand]

*TW: Video of Nicole’s son mentioned in this episode [https://www.instagram.com/reel/CfxIt6EvpW9/]

SEO Webinar [https://join.whatthefab.com/webinar]

Flodesk [https://flodesk.com/c/L03ODD]

Sunbasket [https://sunbasket.com/invite/Elise4062178]


Building a Personal Brand and a Business That Supports Your Lifestyle (Esp When Sh*t Hits The Fan), with Nicole Nieves

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!) [https://bit.ly/3XnW5yq].



69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry.

If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into: 

 * Secret things brands don’t want you to know

 * Trends that she sees happening in the influencer marketing industry that are cyclical

 * Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts

 * Our hypotheses of why we’re seeing the shifts that are currently happening 

I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab [http://www.instagram.com/wtfab]) with your key takeaways.

Quick links from the episode:

Connect with Erica on LinkedIn [https://www.linkedin.com/in/ericagatlin] 

TC Management Co. [http://taracarr.com/] 

SEO Webinar: Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here [https://bit.ly/3XnW5yq]

AMEX Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up! [https://americanexpress.com/en-us/referral/ELISeAu8NK?xl=cp10a1]

Nuuly: Get $10 off your first Nuuly rental here [http://fbuy.me/rQ7mx]

The State of the Influencer Economy with Erica Gatlin

68: Today we’re chatting with the founders of COVRY [https://go.skimresources.com/?id=82594X1534209&xs=1&url=https%3A%2F%2Fshopcovry.com%2F], an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger!



Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design.



In our conversation, we chat about:

 * How they identified and confirmed a need in the market (even though some told them their market would be too small)
 * What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way
 * How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal



We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab [http://www.instagram.com/wtfab] and @shopcovry [http://www.instagram.com/shopcovry].



Quick Links from the Episode:

Shop Covry [https://go.skimresources.com/?id=82594X1534209&xs=1&url=https%3A%2F%2Fshopcovry.com%2F] / @shopcovry [http://www.instagram.com/shopcovry]

Flodesk [https://app.flodesk.com/sign-up?ref=L03ODD]

AMEX Gold [https://www.americanexpress.com/en-us/credit-cards/referral/prospect/personal/ELISeAu8NK?CORID=E~L~I~S~e~A~u~8~N~K-1683147720337-1685603882&GENCODE=349993003663988&extlink=US-MGM-NAV-copypaste-784-201279-K50X%3A9974&xl=cp10a1]

Nuuly [https://www.nuuly.com/rent/referrals/invite]

From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear

67: In today's solo episode, I'm sharing details on my personal journey with therapy—how/why I started it years ago, including the good, the bad, and the ugly, as well as why I think therapy is a powerful tool for growth. I also get into some specific techniques I've been learning and practicing lately about how to deal with anxiety that comes in the form of worry. I chat about:



- Why your brain defaults to worrying

- The first step in using Cognitive Behavioral Therapy (CBT) to stop worrying

- A quick and effective gentle grounding exercise to help bring you back to the present moment and stop worry in its tracks

- What's a worry station and how do you use it?



Snap a screenshot of the podcast and tag me @wtfab [https://www.instagram.com/wtfab] sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!



Quick links from the episode:

Bloom: Try the Bloom app for 30 days free [https://get.enjoybloom.com/referral]

Sunbasket: Get $90 off your first four Sunbasket deliveries [https://sunbasket.com/invite/Elise4062178]

Nuuly: Get $10 off your first Nuuly rental here [http://fbuy.me/rQ7mx]

My Journey with Therapy + Using Cognitive Behavioral Therapy to Deal with Worry

66: We have a fire conversation for you today with Tiffany Napper, a holistic business coach who helps turn overwhelmed creative business owners into thriving CEOs. Tiffany is one of my business besties and a friend of mine from a mastermind group. I've gotten such great advice and tips from her over the years and I know you will too in this conversation! We get into:

- The one thing that seven-figure business owners and huge celebrities that she's worked with (like Elton John, Alicia Keys, and John Legend) have in common

- Money mindset tips and tricks you have to try—and what Cheetos have to do with it

- The two types of people you need to have in your network in order to thrive

- One thing that tends to hold women back from having a successful and thriving business

- Lessons that Tiffany has had to unlearn in order to step into her power as a successful entrepreneur



Snap a screenshot of the podcast and tag me @wtfab [https://www.instagram.com/wtfab] and @tiffanynapper [www.instagram.com/tiffanynapper] sharing your thoughts on this episode, so we can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!



Quick links from the episode:

Momentous Mastermind [https://www.tiffanynapper.com/momentous-mastermind] (kicks off May 1st)

BGA Journal [https://pietra.store/s/tiffany-napper] - Use code WTFAB10 for 10% off

Connect with Tiffany: @tiffanynapper [www.instagram.com/tiffanynapper] / tiffanynapper.com [https://www.tiffanynapper.com/]

American Express Gold referral link - Get 90,000 bonus points when you sign up! [https://americanexpress.com/en-us/referral/ELISeAu8NK?xl=cp10a1]

Try Flodesk for free [https://flodesk.com/c/L03ODD]

Mindset Shifts & Quantum Leaps: Achieving Sustainable Success with Holistic Business Coach Tiffany Napper 

65: For today's episode I'm switching things up from my usual BTS business convos and sharing my top five favorite skincare tools. I've tested A LOT of skincare tools over the years, and these are my holy grail ones that I've been using for years. These tools WORK and in this episode I go into each one, why I love it, and how it benefits the skin. Linking each of the products below so you can check them out!



1. Dermapore [https://bit.ly/40Dug6O]

2. Trophy Skin Microdermabrasion Machine [https://bit.ly/3ZzDakx]

3. NuFace [https://bit.ly/3GdqEjV] (+Skinny Confidential Ice Roller [https://shrsl.com/40d0u] - use code WTFAB for 15% off sitewide)

4. Michael Todd Sonicsmooth [https://bit.ly/430TaPy] (Another fav: The Skinny Confidential Hot Shave Razor [https://shrsl.com/40d0w] + Cream [https://shrsl.com/40d0z] - use code WTFAB for 15% off sitewide)

5. Face Steamer [https://bit.ly/3m4inba]



Bonus skincare tool that I'm testing out right now: The Droplette [https://bit.ly/3MfN0oU].



Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!



Quick links from the episode:

American Express Gold referral link - Get 90,000 bonus points when you sign up! [https://americanexpress.com/en-us/referral/ELISeAu8NK?xl=cp10a1]

Nuuly - Get $10 off your first rental [http://fbuy.me/rQ7mx]

Top 5 Skincare Tools I’ve Tested Over the Years and Am Obsessed With

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!) [https://bit.ly/3XnW5yq].

64: I'm doing a solo episode today and chatting about an Upper Limit I've recently hit. The Upper Limit Problem was coined by psychologist Gay Hendricks, and it's the idea that subconscious self-sabotage happens when we get a taste of something great (like a promotion, financial success, being in a great relationship, a big launch, or any other measure of success). In this episode, I'm chatting about:

- How hitting 300,000 monthly pageviews on my site has triggered my Upper Limit and the negative thoughts I've been having from it

- The specific steps I'm taking to push the boundaries of this particular Upper Limit

- Journaling prompts that are helping me work through this

- How I'm reprogramming my mind to attract more success and what I want more of

Snap a screenshot of the podcast and tag me @wtfab [https://www.instagram.com/wtfab] sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

The Big Leap [https://bit.ly/3LCmYM8]

Episode #22: The Big Leap Summary—How to Move Past Your Upper Limiting Beliefs & Live a Happy, Successful Life [https://whatthefab.com/the-big-leap-summary.html]

Episode #33: Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen [https://whatthefab.com/renee-bowen.html]

Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here [https://bit.ly/3XnW5yq]

Pushing the Boundary of an Upper Limit: How Hitting 300K Monthly Pageviews Triggered My Subconscious Self-Sabotage

63: Today we have a fire conversation for you with burnout management coach Emily Ballesteros! We did a deep dive on how to actually manage and prevent burnout. She shares some amazing insights and strategies (beyond like, take a bubble bath). Listening to her share tips and advice gave me so many reflections and a-ha moments, and I know they will for you too. In this conversation, we get into: 

- Why the 40-hour work week is completely outdated and sets us up to fail

- The five areas of burnout management

- How Emily recommends pacing yourself during your work and setting boundaries

- Quiet quitting—what is it, why is it trending, and does Emily encourage it?

- How to approach personal care as a pyramid to ensure your non-negotiables are met

- The concept of a "third place" (where people go to socialize outside of work and home), how that's disappearing, and the impact that has on our mental health

Snap a screenshot of the podcast and tag me @wtfab [https://www.instagram.com/wtfab] and Emily @emilybruth [//www.instagram.com/emilybruth] sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

Connect with Emily: @emilybruth [//www.instagram.com/emilybruth] / Emily's website [https://burnout-management.mykajabi.com/]

Sunbasket: Get $90 off your first four Sunbasket deliveries [https://sunbasket.com/invite/Elise4062178]

Nuuly: Get $10 off your first Nuuly rental here [http://fbuy.me/rQ7mx]

The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros

62: I'm doing a solo episode today and sharing 10 tips, hacks, and mental shifts I've made when it comes to how I manage email and my relationship with my inbox. I have FINALLY gotten to a good place with how I manage my inbox and the amount of time I spend on emails, and these hacks have helped me tremendously. They're strategies and shifts I've tried over the years that have all led me to being able to release the weight of emails and its pings and dings, while still effectively using it for my business (because let's be honest, I'm never going to be like Christopher Nolan who reportedly doesn't use email. Like, at all.). In this episode, I get into: 

- Two mindset shifts I've made when it comes to inbox management and email response time that completely changed how I manage my time 

- The email tool that I'm absolutely obsessed with that empowers me to screen people in or out of my inbox with one click, forever

- My favorite hacks that save me time like filters, specific settings, separate inboxes, and shortcuts

- Why you need to turn your email notifications off on your phone, now

Snap a screenshot of the podcast and tag me @wtfab [https://www.instagram.com/wtfab] sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

Try Flodesk for 30 days free and get 50% off your first year [https://flodesk.com/c/L03ODD]

What The Fab Presets: Try one for free! [https://www.whatthefab.com/free]

Hey [https://www.hey.com/]

10 Email Hacks + Mental Shifts About Your Inbox That Will Change Your Life & Productivity

61: We're chatting with Erika Altes from @whiskeyandlace [//www.instagram.com/whiskeyandlace] about her brand's origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it's not something that's openly talked about and feels a bit taboo. Erika gets super open and vulnerable with us and shares: 

- Whiskey and Lace's brand story, how her business partner and friendship breakup happened, and how she was eventually able to grow from it

- How she turned the brand from something that wasn't profitable into Whiskey and Lace 2.0, and a thriving business

- How Erika finally got closure on the loss of her friendship 8 years later (and all the coincidences that led to it—this part of the convo gave me literal chills!)

- How Erika has used her influence for good by supporting local businesses and raising $50k to feed firefighters during the Glass Fire

- What sets her apart from other influencers in the space

Snap a screenshot of the podcast and tag me @wtfab [https://www.instagram.com/wtfab] and Erika @whiskeyandlace [//www.instagram.com/whiskeyandlace] sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

Connect with Erika: @whiskeyandlace [//www.instagram.com/whiskeyandlace] / whiskeyandlaceblog.com [//whiskeyandlaceblog.com]

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!) [https://bit.ly/3XnW5yq].

Nuuly: Get $10 off your first Nuuly rental here [http://fbuy.me/rQ7mx]

Turning Lemons into Lemonade: Erika Altes' Journey from Business/Friendship Breakup to Blogging Success

The What the Fab podcast is a show where empowered women empower women through
candid conversations, inspiring stories, and tangible life tips. Focused on
amplifying women's voices and helping you be the best version of yourself, host
Elise Armitage is a digital creator who left her 9-5 job at Google to chase her
dreams of being an entrepreneur. Let's get into some real talk. @wtfab /
whatthefab.com

Elise Armitage

Shows