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46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)
1 Plays4 months ago
As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.
- Learn more about Kate Towsey: katetowsey.com
- Kate’s Book: Research That Scales: The Research Operations Handbook
- Kate's Substack: Scaling and Systematising Research
- Kate’s Masterclasses in Australia and Europe: https://katetowsey.com/masterclasses
- The ResearchOps Community
NN/g Courses and Content on ResearchOps
- Full-Day Course: ResearchOps
- Free Article: Research Ops 101
- 4-min Video: Strategic vs Reactionary Research
- 4-min Video: Research Repositories 101
- 3-min Video: Research Participant Database
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