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Teaser - Juve Crash, Roma Lose To Napoli, Why Serie A Clubs Flop In Europe, Etc (Ep. 108)
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Transcript
Italian Football's Marketing Challenges
00:00:14
Speaker
Do you know what I think? I think with the question of marketing and the commercial side of things in general, I really think that the Lee and the clubs, they need to bring in help from abroad because
Podcast Clip Introduction
00:00:25
Speaker
I mean,
00:00:25
Speaker
The
Perception of Italian Marketing Understanding
00:00:26
Speaker
I don't want to stereotype. I can say this because my parents are Italian, but generally Italians just do not get marketing. They just don't understand it. And that sounds like anti Italian discrimination.
00:00:27
Speaker
following is a clip from this week's Italian football podcast.
00:00:38
Speaker
if you want to call it that. It's true. But it really is true, because I know, I mean, I use it, Titanic live jackets. It's, seriously, they have not got a clue.
Agreement Among Club Presidents
00:00:48
Speaker
You know, when we had now Catania president Joe Takopino on earlier on this season, he said the same thing. And he's of Italian descent. Rocco Comiso is of Italian, was born in Italy, is Italian, although he was raised in America and built his fortune in America.
00:01:04
Speaker
He speaks of the same things.
Bureaucratic Hurdles in Foreign Investment
00:01:07
Speaker
What happened to Roma and Palota, even though Palota is a bit of an idiot, it's still unbelievable that they continuously try to block. This is a foreign investor. People scream for foreign investments.
00:01:23
Speaker
to come in and refurbish and invest and modernize, and they just say no. They just say no, and the bureaucracy. Look, a single stone hasn't been left in the study of the La Roma, and it's cost, what, 60 million euros in litigation?
Critique of Serie A's Twitter Management
00:01:44
Speaker
That's ridiculous. That's banana republic level.
00:01:48
Speaker
the seria official seria twitter feed i mean this this is this is the this is just a microcosm of the problem but the person that runs this is your window to to sell in seria to to the whole of the world right on twitter it cannot even speak english