At a time when conferences are not happening and salespeople can't meet with prospects, marketing has become a key revenue engine.

A growing number of B2B and SaaS leaders are realizing that marketing can effectively attract, engage, and nurture prospects.

Marketing is no longer supporting sales but driving sales.

And, in the process, marketing is getting more respects and budget.

In this episode of Marketing Spark, Shiv Narayanan gets into the different roles that marketing is playing.

We explore the growing importance of content marketing and how CMOs and CFOs need to establish close working relationships.