In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company. 

Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by millions, including enterprise clients like call centers and Discord. 

This conversation explores agile marketing, product-led growth, community-driven innovation, and how aligning closely with customers can fuel brand loyalty and expansion. 

From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category

AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic shifts AI is driving in knowledge work. 

From content creation to strategic decision-making, Mitch explains why the question isn’t if AI will take our jobs, but what we’re doing in case it does. 

This conversation explores what it means to stay relevant, creative, and human in a world where machines can mimic expertise in seconds. Y

ou’ll also hear about Mitch’s journey from agency founder to digital futurist, and how Thinkers One is reshaping access to thought leadership.

Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work

Entrepreneurship isn’t just about hustle, funding rounds, or scaling fast. It’s also about the inner game—mastering your mindset, aligning your purpose, and creating a business that doesn’t consume your life.

In this episode of Marketing Spark, Zaheer Merali—founder, investor, and executive coach—shares what he’s learned from two decades of advising entrepreneurs and navigating his own personal reinvention. We dig into:

 * Why overthinking and overworking plague founders
 * How to break free from the addiction to hustle culture
 * The power of pausing, pivoting, and uncovering your true passion
 * Why aligning your inner compass is more important than any revenue target

This isn’t about working harder. It’s about working better—on your terms.

Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali

Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I’m joined by Sergey Ross and Joe Newton from Sway One, who created a report [https://drive.google.com/file/d/1G64xFhxyBBu9FTMOJ7RbWtrNE-eJya5O/view?usp=sharing]that analyzed 75+ B2B video podcasts to uncover what’s working, what’s not, and what the best shows are doing differently.

We talk about why YouTube has become the top discovery platform for podcasts, the essential strategies to optimize for engagement, and why executive-led shows get 6x more views. Whether you’re just launching your show or looking to grow faster, this episode is your tactical blueprint for B2B video podcast success.

Topics include:

 * Why B2B brands can’t ignore YouTube anymore
 * How to structure and format your show for better discoverability
 * Tips on thumbnails, titles, and short-form content
 * How to measure ROI (without obsessing over downloads)
 * The rise of executive-hosted podcasts and commentary-style formats

The Art and Science of B2B Video Podcasting: Lessons from 75 Shows

After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Experts—that’s taking on one of SaaS marketing’s biggest challenges: converting traffic without relying on the tired “Book a Demo” CTA.

In this episode, Braydan joins Mark Evans to talk about the evolution of personalization in B2B, how Sendoso capitalized on perfect timing and deep buyer pain, and why he believes the next wave of sales and marketing will be fueled by peer-to-peer trust and real conversations.

He shares lessons from scaling a startup through hypergrowth, raising $160M (including from SoftBank), navigating culture through the chaos of rapid hiring and remote work, and the “aha” moment that made him leave it all behind to start fresh.

If you’re thinking about how to truly differentiate in a crowded market—or wondering whether your next big idea is worth pursuing—this episode is packed with insight and inspiration.

What Braydan Young Learned After 10 Years Building Sendoso

In this episode of Marketing Spark, host Mark Evans sits down with Chris Silvestri, a conversion copywriting expert, to explore the art and science of crafting high-converting messages.

They discuss the psychology behind effective copy, how to blend storytelling with data, and practical strategies B2B marketers can use to drive engagement and sales. 

Tune in to gain actionable insights that will transform the way you approach messaging and marketing.

Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success

CMOs are under immense pressure to deliver fast results, prove ROI, and navigate an increasingly complex marketing landscape. In this episode of Marketing Spark, Mark Evans sits down with Jenny Sagstrom, founder and CEO of B2B creative agency Skona, to discuss the evolving role of the CMO, the rising importance of brand marketing, and how marketing leaders can stay relevant in a world obsessed with data-driven results. Jenny shares insights on breaking down silos between marketing and sales, leveraging creativity to differentiate, and why bravery is a crucial skill for modern marketing leaders.

The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom

Pricing in the world of Generative AI is still an open debate, with companies struggling to balance cost, value, and customer expectations. In this episode of Marketing Spark [https://podcasts.apple.com/us/podcast/marketing-spark-the-b2b-saas-marketing-podcast/id1518693165], pricing expert James Wilton [https://www.linkedin.com/in/jamesdwilton/], founder of Monevate and former McKinsey consultant, breaks down the challenges of monetizing AI-driven products. 

We discuss why traditional SaaS pricing models fall short, the mistakes companies make when introducing AI-powered features, and why a hybrid subscription-usage model may be the best approach. James also shares insights from his new book, Capturing Value [https://a.co/d/8RW63r8], and reveals how AI companies can stay competitive while maximizing revenue.

Tune in for expert pricing strategies that can help SaaS and AI founders future-proof their monetization models.

The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton

In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing and sales. We explore how deep customer insights drive better messaging, positioning, and product decisions—and why so many companies get it wrong. Yael shares real-world examples of brands that excel at customer intelligence and offers practical strategies to gather and apply these insights. If you’re looking to sharpen your customer understanding and boost engagement, this conversation is a must-listen!

 Know Your Customers, Win More Deals: A Deep Dive with Yael Morris

In this episode of the Marketing Spark Podcast, content marketing strategist and founder of Haus of Bold, Erin Balsa, takes us behind the scenes of her journey from early marketing days to becoming a freelance powerhouse. 

We dive into the evolving role of AI in content creation, uncover strategies to break through the digital clutter, and talk about the importance of consistency—without sacrificing creativity or risking burnout. 

Erin shares her go-to methods for smashing writer’s block, offers fresh perspectives on thought leadership and brand voice, and reveals how she measures success beyond clicks and likes. 

Finally, she looks ahead to what content marketing might look like in 2025 and offers the one skill that marketers need to own the future. 

If you’re hungry for practical tips, big-picture insights, and a spark of inspiration, this episode is a must-listen!

Content That Connects: Erin Balsa on AI, Authenticity, and Standing Out

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

Marketing Spark (The B2B SaaS Marketing Podcast)

Mark Evans's Show

Crafting Tomorrow: Content Marketing's Future in the AI Era

I drive the growth of B2B SaaS companies with $1M to $10M in sales attract and engage the best prospects.