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#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega image

#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega

S7 E686 · The Agile Brand with Greg Kihlstrom
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0 Plays5 hours ago

What if your agentic AI could innovate autonomously—and still follow your business rules?


Agility in the age of AI doesn't just mean speed. It means predictability, accountability, and the ability to innovate autonomously without businesses losing control of what is important, and what their customers value.


Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starting to move beyond prompt-based, freewheeling AI models and toward something more mature, governed, and scalable: Predictable AI Agents. And we’ll explore what that means for the future of autonomous enterprise decisioning and innovation.


To help me dig into this topic, I’d like to welcome Peter van der Putten, Director AI Lab and Lead Scientist at Pega.

About Peter van der Putten
Peter van der Putten is assistant professor of AI, Leiden University and Director AI Lab at Pegasystems. Through his expertise in artificial intelligence and machine learning, Peter helps leading brands to become more ‘human’ by transforming into customer centric organizations.
In addition to his role at Pegasystems, Peter is an assistant professor and creative researcher at the Leiden Institute of Advanced Computer Science (LIACS), Leiden University, The Netherlands.  


Peter is particularly interested in how intelligence can evolve through learning, in man or machines. Peter has a MSc in Cognitive Artificial Intelligence from Utrecht University and a PhD in data mining from Leiden University, and combines academic research with applying these technologies in business. He teaches New Media New Technology and supervises MSc thesis projects. 

RESOURCES
Pega: https://www.pega.com https://www.pega.com

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