Ryan Estis Outlines More Effective Selling Using a Human Centric Approach
"The best salespeople really view selling as an act of service. It's not something you're doing to someone, it's a process through which you help somebody make the very best decision for themselves." - Ryan Estis
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The art of selling has never been a static discipline. It's a constantly evolving conversation between buyer and seller, one that necessitates not only understanding of the present landscape but also a foresight into future shifts. My conversation with Ryan Estis, a renowned sales and leadership expert, on "Prepare for Impact" delved into this dynamic, addressing the quintessential question of how to align human-centric strategies with ambitious sales goals in today's fast-paced market.
Some of the key highlights and takeaways from this episode include:
- The importance of delivering value to customers over personal relationships through helping them achieve their goals and priorities.
- Using active listening and questioning to deeply understand customers and build trust in sales conversations.
- Leveraging technology like AI to enhance the customer experience and help salespeople scale their impact.
- Getting crystal clear on one's own vision and purpose to avoid feeling lost or unfulfilled.
- Viewing sales as a noble act of service rather than a transaction by partnering with customers.
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Here are the show notes:
Leadership, growth, and selling. (1:41)
Sales strategies and customer experience. (11:04)
Sales techniques, personal facts, and time manipulation. (15:48)
Flow state, nut allergies, and veganism. (22:01)
Business, leadership, and impact with Ryan Estes. (26:06)
Human-centered leadership and AI's impact on growth. (32:53)
AI's potential in sales and thought leadership. (39:23)
Building relationships and delivering value in business. (44:12)
Prioritization and decision-making in business and life. (53:17)
Marketing and sales strategies with a humorous twist. (59:48)
Marketing, loyalty, and customer experience. (1:04:48)
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"You don't compete on price. You compete on relationships" - Patricia Fripp
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