In today’s episode, Les talks with John Cordier, the co-founder and CEO of Epistemix. They discuss Epistemix's unique approach to simulation, and how it could be seen as a blend of SimCity, Malcolm Gladwell's The Tipping Point, and The Matrix. John shares his background, including his geospatial experiences, university choices, and his journey through public health, leading to co-founding Epistemic X. The discussion covers the company's simulation technology, its applications in public health, decision-making, and business, particularly in predictive modeling versus traditional analytics. They also explore the broader impact of simulation technology on society and public health. Here’s a closer look at the episode: John combines his geospatial experience from childhood with simulation and AI. Founding a company, simulation vs predictive analytics. Using simulations to model human behavior and predict outcomes. Using AI to predict population behavior. Using AI to analyze healthcare data and predict outcomes. Creating a new category of analytics with agent-based modeling. Using data simulations to tell better stories and connect with people. Personal side projects and education experience. Life paths and connections with a surprise twist. Where to find out more about John and Epistemix Resources: Website: https://www.epistemix.com/ John LinkedIn: https://www.linkedin.com/in/johncordier/ Epistemix LinkedIn: https://www.linkedin.com/company/epistemix/