52. They Turned Coffee Into a Paste and Built a Brand From the Alps to the Outdoors
What do you get when two adventurers get tired of bad trail coffee?
A new coffee category...called No Normal Coffee
Alexander and Philipp created a first-of-its-kind coffee paste in a tube...designed for explorers, built through grit.
In this episode, they share how a love for the outdoors turned into a physical product, how they hacked R&D, launched with crowdfunding, and built a brand that’s redefining convenience in specialty coffee.
You’ll hear how they:
Battled through R&D setbacks with no guarantee it would work
Used crowdfunding to prove demand and fuel their launch
Scaled production from idea to reality without losing their soul
- Built a brand that stands out in a crowded coffee market
This isn’t your average origin story. It’s a look at how innovation, grit, and community can reshape how we think about coffee when and where we drink it.
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