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63. Japan, Milan & the World’s Most Expensive Coffee. Our Full 2025 WBC Breakdown image

63. Japan, Milan & the World’s Most Expensive Coffee. Our Full 2025 WBC Breakdown

Buy the Drip: Coffee & Business with David Crosby
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Dave and Cole finally catching up after one of the wildest WBC seasons we’ve ever been part of.

We break down our six-week training camp in Japan, what it was like coaching Hiroki Ito toward the 2025 World Barista Championship and all the chaos along the way.... language barriers, roasting puzzles, gear challenges, and even a hospital scare just days before the finals in Milan.

We also talk about Cole tasting the world’s most expensive coffee!! How it was processed, what it tasted like, and whether it actually lived up to the record-breaking price.

From strategy and stress to breakthrough moments and big lessons come follow along!


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