Speaker
And in discussing this question today, you and I were talking about the number, we're talking about quality as well here, of course, of the awards, but you know are are there too many? The number of awards I think helped, that kind of contributes to the diminishing of their importance as well, because there's lots of opportunity to keep trying for that category across lots of different award programs there. And you know again, ah is that the best of the best or is it just the best of you know, that category within that that particular structure um in that particular year. Again, I'm trying, I don't want to diminish anyone's award win. um It's a great thing and it's good to promote your business. And as I said, and there is some great work going on, no doubt about it. But, i you know, I do think there are too many. I think they're too similar. And I think there's some question marks around um credibility of, you know, how things are assessed and, and you know, the way things are