Entrepreneurship is sexy and compelling.

You call your own shots. You're the master/mistress of your own domain.

It's an ideal way to make a living.

Well, that's the perception.

The reality is that entrepreneurship is stressful. It's a 24/7 activity that takes blood, sweat, and tears.

In this episode of Marketing Spark, Luc Bohunicky and I explore the ups and downs of entrepreneurship, and what entrepreneurs must do to develop products and attract an audience.