Same Ask, Different Outcome: The Double Standard in Negotiation with Attia Qureshi | 411

Let’s get one thing straight: women are not bad at negotiating. They’re doing it just as often—if not more—but getting worse outcomes. So no, the wage gap isn’t because women just need to “ask better.” That’s lazy advice… and frankly, bullshit.

In this episode, negotiation expert Attia Qureshi—founder of Atiya Qureshi Consulting, co-author of Never Settle, and trained in FBI-informed negotiation strategies—breaks down the uncomfortable truth: women are playing a game that wasn’t designed for them to win the same way men do. Same words, same ask… wildly different outcomes. And she’s not here with fluff—she’s here with strategies that actually work. 

Because here’s the deal: opting out of negotiation doesn’t protect you—it guarantees you get less.

What We Cover:

• Why women are negotiating just as much—but still losing

• The double bind: too nice = weak, too assertive = “difficult”

• The internal negotiation happening in your own head

• Why relationships matter more than you think (yes, it’s annoying, but it’s real)

• How to use data as your secret weapon without triggering defensiveness

• The “we strategy” that helps women get better outcomes (even if it feels unfair)

• Why over-preparing can actually screw you over

• How to handle rejection and turn a “no” into a “not yet”

At the end of the day, negotiation isn’t about becoming someone you’re not. It’s about learning how to advocate for yourself in a system that doesn’t always reward you for it—and doing it anyway. Because you don’t get what you deserve. You get what you’re willing to ask for—and hold your ground on.

Thank you to our sponsors!

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Become a Fora Advisor today at Foratravel.com/woman 

Connect with Attia:

Website: https://www.attiaqureshi.com 

Book: https://www.amazon.com/Never-Settle-Persuasion-Negotiation-Skills/dp/1668070375 

LI: https://www.linkedin.com/in/attiaq/ 

IG: https://www.instagram.com/attiaq/ 

Substack: https://substack.com/@attiaqureshi 

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• The 3 N’s - Negotiation, Networking & No with Kathryn Valentine | 327
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• 162 / Compensation Myths with Kelli Thompson

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