Ep.70- Heart Centered Leadership: Compassion at work with Dr. Bruno Cignacco

TRANSCRIPT

Gissele: [00:00:00]

Hello and welcome to the Love and Compassion Podcast with Gissele. We believe that love and compassion have the power to heal our lives and our world. Don’t forget to like and subscribe for more amazing content. Today we’re gonna be talking about compassion in the workplace, can we work more humanely.

And our guest today is Dr. Bruno Rocky, Cigna, who is an international business consultant, TEDx speaker and researcher for over 30 years, he has advised and trained hundreds of companies on international trade activities and international marketing.

He also trains companies on topics related to compassionate business and human oriented leadership. He’s a university professor and a senior fellow of the Higher Education Academy in the uk. He’s also author of the Business and Personal Development books published in various languages. The second edition of his [00:01:00] new book, the Art of Compassionate Business, is available now

 Please join me in welcoming Bruno. Hi Bruno.

Hello Gissele. How are you?

Gissele: I’m good about yourself. All the way from the uk. It must be late over there, right?

It’s

Bruno: a bit late. Thank you very much for your invite. I feel very honored to be here. Thank you.

Gissele: Yes, thank you. I’m so excited to chat. Because the state of the economy and the state of business, I feel is a little bit in disarray. Before we get started on that, can you tell the audience a little bit about how you got started in this work?

Bruno: Yeah. Thank you for the question. Yes. I started with this work more than three decades ago. I started as a consultant as an accountant at the beginning, and then as a consultant on international marketing and advise companies on, for example, international negotiation, international marketing strategy, international partnerships and international logistics.

And I have done this for a few decades, and [00:02:00] then I started over the last five, six years, I started working on a specific topic that is a non-traditional topic in business that is compassionate business. I started advising and training companies on how to become much more human oriented. This mean caring for different stakeholders such as employee, customer, community, member supplies, but also.

Being more profitable. So this mean that being profitable is not incompatible with being human oriented. And this gave me a lot of satisfaction because I observe that companies switch from a traditional model of being profit oriented to a much more much wider model, which include not only profit, but include people and the planet.

Gissele: Yeah, I love that you said that because people think it has to be a zero sum game, like one or the other. Right. Profit over people or people over profits. What you’re proposing is that you can do both. Right. So what did you observe that made you think that [00:03:00] compassion was the way.

Bruno: I started researching on this, and at the beginning I read an article that intrigued me a lot and was an article about the human moment at work that, uh, this article talk about, not about the strategies or tactics in business, but they talk about the importance of building a strong relationship with different stakeholders, for example, in the workplace.

Among colleagues, but also with other stakeholders, but also connecting to others in a much deeper way. This mean developing a much more uh, profound connection with others, which include mental and emotional aspect and try to build rapport with them. And this is important for business. And when I start researching on this for a few years, I observed that there is a lot of scientific papers, uh, scientific studies on the importance o