In this episode of the Dead America Podcast, host Ed Watters speaks with Zaid Ammari, founder of PPC Masterminds, about his journey from a bank employee to running a successful digital marketing agency. Zaid shares insights on the importance of education, digital marketing strategies focusing on paid media, and the differences between organic and paid traffic. The discussion also covers the impact of AI in marketing, the value of WordPress for website management, and practical tips for business owners. Zaid offers a free Google Ads account audit for listeners and shares his hands-on approach to helping clients achieve their marketing goals.

00:00 Introduction to the Power of Education
00:53 Meet Zaid Ammari: Founder of PPC Masterminds
02:15 Understanding Digital Marketing Services
02:54 The Mechanics of Paid Media
04:15 SEO vs. Paid Media: A Comparative Insight
05:20 Challenges and Strategies in Digital Advertising
15:24 The Role of AI in Digital Marketing
17:44 WordPress and Plugins for Effective Website Management