Tilray to buy 4 breweries from MolsonCoors.
Big beer news this week (or is it Big Beer news?) with weed warrior Tilray buying 4 breweries from MolsonCoors. Included in that sale is our beloved Terrapin Beer Co. If my math is right this will bring 15 breweries under the Tilray brand, plus some distilleries and cideries. Per Brewbound, the move will make them the #4 largest craft brewery on the Brewers Association's ranking. On the flip side of that coin, Monster Beverage is doing terrible. They posted a nearly 32% sales decline YoY. As we've seen with their huge layoffs and changes at Cigar City, they haven't shown much skill in being brewery owners.
Tough news for hop farmers in the Pacific Northwest as they announce a loss of acreage this year due to the declining craft beer market. They took a 12% loss last year as well. The domino effect of craft beer impacts so many more people and businesses than just brewers and breweries.
Some fun news for our friends at Athletic Brewing as they announced a partnership with English football club Arsenal to be their official non-alcoholic beer partner, the first for Arsenal. Good for them.
In the realm of Bro Science we discuss how ABV impacts hydration and what you can do to mitigate the negative effects. We won't stand by what we say though, Bro.
Hope you have a great week and drink some great beers!
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