﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿Whitney shares her full recap of Natural Products Expo West 2025 in Anaheim. You’ll hear what it was like to attend one of the biggest industry trade shows in the natural products world—from staying at the Hilton for the first time to sampling everything from oat milk truffles to sugar-free condensed coconut milk.



This episode is a mix of product discovery, founder stories, and real talk about how customer service shapes brand perception. If you’re curious about what’s trending in vegan, gluten-free, and functional foods—or you just want to live vicariously through Whitney’s eyes and tastebuds—this one’s for you.



🎧 What You’ll Hear in This Episode:

 * Whitney’s favorite new food and drink discoveries from the show
 * What it was like staying “on campus” at the Hilton
 * Which brands wowed her with customer service (and which didn’t)
 * Why tote bag merch nearly derailed the whole experience
 * Behind-the-scenes tips for attending trade shows like a pro
 * Shoutouts to small brands, functional snacks, and vegan cheese rolls



Join the Community:

Want to keep the conversation going? Join Beyond Measure [https://whitneylauritsen.com/beyond-measure/] — Whitney’s private, free community space built around connection, support, and shared growth. It’s still a work in progress (scaffolding and all), but the door’s open. https://whitneylauritsen.com/beyond-measure/

What filled me with joy at Natural Products Expo 2025

﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿﻿Whitney shares her full recap of Natural Products Expo West 2025 in Anaheim. You’ll hear what it was like to attend one of the biggest industry trade shows i

There are many elements in our lives that affect our well-being and there are
many ways that we can explore them. One avenue to optimal self-care is having
open, honest conversations about what it means to be well. Navigate love and
relationships, purpose and meaning, mental health and wellness, success and
failure, and all of those things that make us human with Whitney Lauritsen on
This Might Get Uncomfortable. Whitney has over 13 years of professional
experience in the health, wellness, and entertainment industries. She guides you
through the confusion and the curiosity, the suffering and the unfulfilled
potential, and the questions of why we’re here and what we’re doing. Join her
each week as she shares her perspectives on wellness and has radically
authentic, insightful conversations about life with special guests. This Might
Get Uncomfortable, so prepare to dive deep into the rabbit hole. Nothing is
off-limits here! Life presents us with challenges every single day. Many of us
struggle to make life feel worthwhile, meaningful, and peaceful. We’re
confronted in our relationships, careers, faith, and the health of our body,
mind, and emotions. We often have questions in our minds that go unanswered, and
sometimes, we don’t even want the answers. We just want to have a really
unfiltered discussion, let it all out, be truly heard so we can process our
emotions. We want to talk about our deepest passions and secret longings, share
our unfulfilled dreams and big goals, and inquire into the mysteries of life. If
you’re in that place right now, we invite you to join Whitney here on This Might
Get Uncomfortable. 
Whitney Lauritsen is a podcast host, social media advisor, and well-being coach.
She founded Eco-Vegan Gal [http://ecovegangal.com/] in 2008 to share lifestyle
practices and product recommendations that improve the quality of body, mind,
and planet. Her books include best-seller The Vegan Ketogenic Diet Cookbook
[https://amzn.to/2M28Xas] and Healthy Organic Vegan on a Budget
[https://veganebook.com/].
As an advocate for high-performance living and mental health, Whitney launched
Wellevatr [http://wellevatr.com/].
Passionate about business, Whitney advises creative entrepreneurs with digital
marketing strategies that amplify their passions. She regularly coaches,
consults, and presents on social media trends, influencer partnerships, and
content monetization. A six-year stint teaching workshops at the Apple Store
advanced her tech knowledge and experience. She has participated in business
programs led by Google, Facebook, and Scripps Network. Recognized by her
colleagues as a connector, Whitney has run numerous wellness industry events at
YouTube Space, during the Natural Products Expo, and on Clubhouse app.
Media appearances include Stossel, HuffPost Live, and The Ultimate Health
Podcast. Whitney has contributed to Forks Over Knives, VegNews Magazine, Simple
Habit, New Hope Network, iHerb, and Organic Authority. She has spoken at many
conferences, summits, and festivals, such as Bonnaroo, Fitness Magazine, VidCon,
Podcast Movement, and BlogHer Food. In 2014, she received the Ed Begley Jr.
Environmental Activist Award.
Whitney minored in psychology while studying film production at Emerson College.
She also took classes at NYU Tisch School of the Arts and Boston College. Her
short films were broadcast on HBO and part of Steven Spielberg’s reality
competition “On the Lot”. Before pivoting her career to content creation, she
worked as a mentor at the Cannes Film Festival, managed an acclaimed

What filled me with joy at Natural Products Expo 2025

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