EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".

 

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/

 

SARAH’S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop  

 

(FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus  https://sarahpanus.myflodesk.com/hourglassfunnel 

 

MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

125. Write a One-Liner for More Impact

Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their audience through storytelling and are looking for help to do it better (+ the recognition, growth & personal happiness that comes from creating great work). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself.



Each episode of MWE gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing without burning out?



Think of it as a content marketing jam session mixed with chicken soup for the soul. Ready to be creatively inspired and speak a kindred language with your audience? Hit the + follow button so you don’t miss your next big work idea.



Proud member of the Marketing Podcast Network.



Themes: brand storytelling, content marketing, storytelling marketing, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial, influencer marketing, social media marketing