The Truth About Business Growth: Marketing & Sales Alignment

What does it really take to grow a business today? In this episode of Small Business Success Talk, Christy sits down with Amy Torres, owner of Director of Marketing, Inc., and Collin Bonsey of Southwestern Consulting to break down the real relationship between marketing and sales—and why most businesses get it wrong. This conversation goes beyond theory and dives into what actually drives results. You’ll hear: Amy’s journey building a marketing firm focused on strategy that converts Collin’s work in sales coaching and behavior-driven growth Why marketing without sales (and vice versa) falls flat The biggest mistakes business owners make when trying to grow How to create real conversations that lead to revenue A major theme? 👉 Growth doesn’t come from more tactics—it comes from alignment. As highlighted throughout the conversation, success is less about doing more and more about doing the right things consistently—especially when it comes to communication, relationships, and follow-through. If you’re a business owner tired of spinning your wheels with marketing that doesn’t convert or sales that don’t stick—this episode will give you clarity on what to fix first. https://SmallBusinessSuccessTalk.biz https://directorofmarketinginc.com https://southwesternconsulting.com/coaches/collin-bonsey/

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