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The Business of Wedding Planning Preview
50 Plays6 months ago
A quick overview of what is to come on The Business of Wedding Planning Podcast
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Transcript
Introduction to the Podcast
00:00:06
Speaker
My name is Amber Peterson, and this is the Business of Wedding Planning podcast.
Overview of Planners Lounge
00:00:12
Speaker
This podcast is from Planners Lounge, which is an online resource and community for wedding planners since 2011.
Amber Peterson's Role and Experience
00:00:22
Speaker
My name is Amber, as I mentioned, and I am the owner of Planners Lounge.
00:00:28
Speaker
This is a little intro episode to kind of give you an overview of what you can expect from this podcast going forward and introduce myself.
00:00:40
Speaker
I have been with Planners Lounge since 2022, but I was also a contributing writer since 2013. Prior to taking on Planners Lounge, I was a wedding planner for over 10 years.
00:00:59
Speaker
I also was the founder of the Skagit Wedding Society, which was a networking group here in Western Washington where I'm located. And we held meetings for wedding professionals and also produced an annual wedding tour where couples could travel between venues in our county and see them as if it was an actual wedding day.
Amber's Marketing Background
00:01:29
Speaker
Before my time in the wedding industry, I worked in marketing. That is actually my background in education. I have a BA in
00:01:40
Speaker
advertising and public relations and a master's degree in integrated marketing communications. I worked at corporate positions and then went out on my own to be a wedding planner. During my time planning, I also was helping other wedding professionals with their marketing and growing and scaling their businesses.
00:02:03
Speaker
2019, I planned my last wedding and went full time with my marketing company and just helped mostly wedding related businesses with all of their marketing needs, but primarily we focused on content marketing. And then in 2022, the opportunity to
00:02:26
Speaker
come to Planners Lounge as the community manager presented itself. And I just love helping wedding planners. So I decided to take that chance. And then in 2023, I had the opportunity to acquire Planners Lounge, which I did.
00:02:43
Speaker
So fast forward to this podcast.
Podcast's Goals and Audience
00:02:47
Speaker
And what I have found in my time at Planners Lounge is that a lot of either aspiring, new, or kind of in that first one to three years of business, that people have a real passion for the craft of wedding planning. Where they kind of get hung up is in the business side of things. So that is where this podcast comes in.
00:03:11
Speaker
Um, my hope is that it can be an additional resource for, um, wedding planners at, you know, really any stage of business, but primarily it will probably speak mostly to people who are, you know, brand new, just launching their business or they've been in business a few years and they're kind of hitting some of the common challenges, um, and growing pains of a, uh, you know, one to three year old business.
Topics and Community Engagement
00:03:39
Speaker
We are going to talk about topics ranging from marketing to pricing and profitability, relationships with clients and vendors, and just all of the business side things of growing a wedding planning business. There'll be a lot of episodes that are just me talking, and then we will also bring in experts to speak on different subjects. And from time to time, I would love to be highlighting a wedding planner who has found success and can
00:04:09
Speaker
We pass some of their expertise back to our audience. The Business of Wedding Planning podcast will release weekly and I hope that you find it to be a resource for your business.
00:04:23
Speaker
You can listen to it on any platform that you find podcasts. And if you would like to connect more with the planners lounge community, I invite you to join the VIP lounge that can be found by visiting planners lounge.com. And up in the corner, there is a join now button.
00:04:40
Speaker
It's totally free and it's a place where you can connect with other wedding planners from around the world, pose questions, get feedback, really just have a place to go to be with other people who are in your same profession.
00:04:56
Speaker
So again, the podcast is the business of wedding planning. My name is Amber Peterson, and I really look forward to bringing you content that is going to help you grow profitable and long sustaining wedding planning businesses.