Sustainability Copywriter Raymond Manzor

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ABOUT THIS EPISODE

Irish freelancer Raymond Manzor shares his journey from teaching English in Paris to becoming a sustainability copywriter. 

His freelance career began as a French to English translator, specialising in medical translation. Over time, he transitioned to editing, proofreading, and eventually copywriting.

Raymond discusses his start in freelancing, including cold calling and mailing potential clients. He emphasises the importance of positioning and messaging, sharing his recent efforts to rebrand himself as a sustainability copywriter. (How did he even land on that term?!)

Ray talks about the challenges of creating a website, defining his niche, and the importance of researching market needs before launching his services. All very business like for someone who doesn't call himself a business owner.

He highlights the value of building a community and networking, particularly on LinkedIn. Finding that balance between chatting to your peers and your potential clients.  He shares how most of his opportunities, including referrals and collaborations, have come through connections made on the platform. Virtual coworking has also played a huge part.

There's so much to learn from Raymond about evolving in our freelance careers. It's a really fun conversation. He's good at chatting - and who knew that would be a key skill when finding work as a freelancer too?

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