Episode 111 - Breaking Boundaries: Unleashing Innovation and Research with Gile Crouch

My guest on this episode of The Real Bottom Line is Giles Crouch. He is a digital anthropologist and a practical fore sighter – and our conversation covers some pretty interesting ground. 

Including

• What is innovation and why small businesses need to do more of it?
• What are the top innovation myths?
• The difference between internal and external innovation?
• Are surveys and focus groups still relevant?
• Why talking to your clients is more important than ever?
• What your current analytical stack may be missing.