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How to Grow Your Audience by Engaging With Reddit w/Thomas Igou
26 Plays2 years ago
In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept.
They discuss:
- Different definitions of community
- How to engage with Reddit
- The insights people are missing from ignoring channels with anonymous users
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
They discuss:
- Different definitions of community
- How to engage with Reddit
- The insights people are missing from ignoring channels with anonymous users
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.
Recommended
Transcript
Introduction with Thomas Igu
00:00:03
Speaker
Welcome back to The Attention Podcast, where you learn how to gain and retain the attention of your buyers to build an audience. I'm Dan Sanchez with Sweetfish, and today I interviewed Thomas Igu, who is the head of content at Git Accept, and how to grow your audience by engaging with Reddit.
Building Communities on Reddit
00:00:20
Speaker
In this episode, we talk about different definitions of community. We certainly talk about how to engage with Reddit to kind of build a community there and like interact with that community. But my favorite part was the insights you can gain from paying attention to essentially the insights you're missing from ignoring channels with anonymous users, which is Reddit. And one of the things I've kind of hated about Reddit and loved about LinkedIn, but now I'm starting to find maybe that was a mistake.
00:00:47
Speaker
So learn more by listening to this whole interview, but be sure to stick around for my last insights at the very end, as far as what I'm going to do about what was said in this interview.
00:01:01
Speaker
Thomas, welcome to the show. Thanks, Dem. Pleasure to be here. I'm excited to jump into this conversation of audience growth, but mostly community. I even put out a poll probably two months ago just asking people, like, how do you define audience growth? There's a new topic that I've been jumping into. I wanted to kind of see where people were at, and I put out a poll and put out a few things that I heard. Community was one of them, and that was probably the most popular definition of community.
00:01:26
Speaker
was audience growth means you're building community. And I'm always like, wait, what? That seems a little strange. But we had a little talk in our pre-interview, and you have your own thoughts and ideas about community. So I thought I'd start off with, what have you noticed with the term community? What are you seeing out there in the world as far as how people are talking about
Purpose of Community Engagement
00:01:46
Speaker
this thing?
00:01:46
Speaker
Yeah, my point of view is that community is a term that's being thrown around all over. A lot of companies are focusing on building a community, so whatever it is for audience growth or other reasons, but there is not
00:02:02
Speaker
At one defining or say common definition of the term community and I actually think maybe there shouldn't be because every company will have a different purpose for its community so I used to work in the event sector before and we defined our community as our database.
00:02:19
Speaker
So when we approached sponsors, we would say we have a community of 40,000 professionals within the sector. And that was the key factor of why they should sponsor us, because we had the biggest community. But if you asked anyone within the database if they felt they were a community member of our company,
00:02:42
Speaker
they would say no or maybe you know half of 1% would say yes of course we are a community member but 99.5% would not think that some of them would not even know who we are we just had their contact details but then you have communities that are you know kind of closed door people need to sign up pay to be a part of it of course then there is more of a community feeling in that perspective.
00:03:08
Speaker
So you wouldn't even go as far to say it's just like an audience of people that have opted into hearing what you'd said. You're like if you the way you would define is like even if you have their contact information you would that's probably the broadest definition I've heard
Challenges in Community Involvement
00:03:21
Speaker
so far.
00:03:21
Speaker
Yeah, that is the broadest, and it could also be then anyone who's engaged or followed your social media posts could be your community, even if they've only liked one post once six months ago, but they have engaged at one point with you. The definition can have quite a large spectrum in a sense, but I think
00:03:45
Speaker
there shouldn't be an actual definition because every company will have a different reason or purpose for building a community. So it could be as a tool to approach vendors. If you're an agency or an events organization, if you're more like a tech or product company, it could be a community for actual users or customers. So it can vary in so many different aspects.
00:04:12
Speaker
So what are the other versions of communities you've seen out there? So if we have a spectrum of contacts being on one list, one side, and I guess I'm trying to think of what the deepest level of community is. Yeah, some of the deepest level, you could have a community for actual users of your tech product.
00:04:33
Speaker
That would be very deeply rooted the only way you can become a member is first off buying the product and using it and then you could get access to the community and that could serve a lot of purpose one of which could be saving time for the support team because then.
User-Generated Content in Tech
00:04:50
Speaker
The members of the community or all customers, they can actually help each other with troubleshooting or, you know, well, I have an issue, you know, sending out this email in the sequence. If you're using kind of an email tech, then other members of the community could help out. So then that customer doesn't need to go to the support team. So that could be an example, or it could be more.
00:05:13
Speaker
generating user content, like user-generated content, so more like an awareness type. So if you're doing, you know, like say, Buzzsprout, for example, they have a community on Facebook. When you use Buzzsprout, you get access to the Facebook community and then people are sharing about, you know, how they do podcasting, what kind of tools they use, how do they reach out to guests, these kind of things. It's got, I don't know, 30,000 members.
00:05:39
Speaker
and it's user-generated content that then Buzzsprout can use to themselves create blog posts or email newsletters or these kind of things because it's already been vetted by the community itself.
00:05:51
Speaker
So I have my own definition of community. I want to share it with you and kind of see how it hits you. And of course, I know you stated that it's probably better if we don't define it, but I'll keep my definition and see how it goes. To me, like what you have is like a contact list. I see audience and audiences as a group of people
Redefining Community
00:06:10
Speaker
who want to hear from a particular leader, right? Who's broadcasting some kind of information. If it's an engaged audience, they're actually like talking back to the leader.
00:06:20
Speaker
But those that audience is not talking to each other you have community when the audience is not just talking to the leader they're talking to each other and collaborating over a similar ideas or the similarities they all carry and of course you don't even need a leader to have an audience all engaging with each other.
00:06:38
Speaker
To me, that's what community is. And you can have geographic communities, like I live in a neighborhood and I talk to the neighbors. We're not really following any particular principles or methodologies or interests other than the fact that we live close to each other. And you can have them on things like Reddit, right? Like little communities pop up around Reddit all the time. Not a leader, but they're talking, they're sharing, they're helping each other. And that's kind of like the other far end of the community.
00:07:04
Speaker
How does that kind of get you? Is that kind of ring true? Yeah, I mean, in essence, you know, that's maybe the the OG definition of what a community is, you know, especially like you mentioned, very geographically based. So you have your community of neighbors or
00:07:19
Speaker
the other parents at your kids' school, you know, where you kind of support each other, you don't necessarily have a leader, which you see quite a lot today. I mean, I don't know how many WhatsApp groups I'm a member of for, you know, my kids' football teams, my kids' classes, and, you know, these kind of things, where it's, we're there to help each other. If someone needs carpooling, if the school is closed, if there is anything. So yes, that's, that's a good definition. But I think more from,
00:07:46
Speaker
a B2B tech or a B2B perspective, then how do you apply that? Because in the end, as the creator of the community, you still want to get some value, either generating money, generating content or loyalty or anything. There will be a purpose as to why you're creating a community because it is also very time consuming.
Lessons from Failed Community Attempts
00:08:08
Speaker
Well, that's when I try to think of like, well, if I'm going to create community amongst my people, maybe community out of ideal buyers, right? People I'd love to do business with. I have to try to think of a forum where I can get them to help and share information with each other. Because without that, I can, I mean, I can get a podcast going like this one and people are listening to it. That's an audience.
00:08:28
Speaker
They're not interacting with each other. So how can I create a forum? Like some people do like Slack communities. And that's where there might be a leader prompting some kind of discussion of the day, but the real engagement's happening from in between the members themselves. So I haven't seen a lot of great communities. I know there are some out there like pavilions, a big one. And I've seen a bunch of little sub niches out there in Slack, but honestly, I haven't seen a lot of huge B2B communities. Oh, Termina Sanger did one, the, what's it called?
00:08:56
Speaker
peak performance, peak, I can't remember now. I've tried to build a few communities in the past, not with Get Accept currently, but in my previous position. Both times I failed, so it was two very good learning experiences. The second time I failed mainly because actually it was just around the time that I left. I launched it about a month before I left the company, so not a proper failure, just I didn't have the time to nurture it.
00:09:24
Speaker
But yeah, like you say, you need to find, first you need to understand why are you doing it? What are you going to get out of it? And what are your members of the community going to get out of it? And then you need to, of course, create a content plan of whichever format you're using, whether it's video, audio, text.
00:09:44
Speaker
If it's creating a newsletter on LinkedIn, you could say that's a community as well because people can comment on the comment section and these kind of things. So kind of a channel frequency. If I'm going to start a newsletter, if I start a Slack channel, how often am I going to share content to try and engage the community members and really defining a purpose, first of all?
00:10:09
Speaker
That's good. So I kind of heard like multiple steps there. One, you want to have something that you and they can get out of it. It has to be mutually beneficial. Of course. Two, you have to put together a content plan, which is probably going to be determined by the channel. So I guess you pick the channel next and then the content plan would flow out of that frequency and the type of content, the hook for engagement and all that kind of stuff.
00:10:33
Speaker
Yeah.
Navigating Reddit Without Promotion
00:10:34
Speaker
Awesome. I know one thing we talked about in our pre-interview that I was really curious about that I'm like, I have to sneak this into the conversation. So you said you had some experience in engaging existing communities like Reddit. And I'm like, I haven't had a lot of conversation about what could be done with Reddit. So can you tell me a little bit more about that?
00:10:53
Speaker
Yeah, Reddit is, it's a very tough cookie to crack, I have to say. I mean, the whole point of Reddit is that it's not supposed to be self-promotional. So it's very hard to be, you know, Sweetfish Media or Get Accept or IBM or Apple and, you know, start a Reddit thread for your company, unless you're a really big brand that people are already fanatic about.
00:11:17
Speaker
but otherwise if it's kind of a brand awareness perspective people don't know you you can't start a thread no one's going to care then you could start a thread about a topic no one's kind of really heard about yet so say your if you're a new category leader.
00:11:34
Speaker
created by G2 or whatever, you could start a thread about that category and maybe it will grow over time, but not even sure. What's more interesting in Reddit is understanding that, well, it is a community that you're not going to own yourself, but you can be a part of and you can generate a lot of value. If you go in the sales thread, people in there ask,
00:11:56
Speaker
You know what should i use for you know mass email outreach or how do i do this how do i do that i mean if i were an sdr a yet you know gong or outreach or lam list i would be checking those you know threads every day because there's so many hot leads to find there but then it's more about
00:12:17
Speaker
as a user engaging sharing content as well because it's all about this karma point system. So the more points you have, then the more trusting credibility you build about yourself as a user. So it's a community that's easy in a way to get value out of, but it's hard from a company perspective to really get into. It's really from a more personal or kind of user perspective.
00:12:45
Speaker
Man, that's tricky. Tricky to come in there. It is. I've tried. I went on Reddit, you know, once and I shared like a link to blog posts I had written and got so many downvotes like, why are you doing this? No self-promotion here and stuff. So yeah, don't do it. But it's the long, like, here's the short answer, but the blog post has the full answer. That sucks.
00:13:05
Speaker
Exactly. What you can do is connect with people. And then what I do on LinkedIn as well, actually, is direct messaging. So write something interesting, relevant. People will start upvoting, commenting, and then you engage with them on a private level, so through direct messages. So then it's not visible to the others.
00:13:27
Speaker
That's hard. Is there something like, as you gain karma points, does your content get seen more often, or is it just pretty much seen as often? No, it's seen as often. So it's more about the upvoting. So if I write something and no one upvotes it, then it will not stay very long in that thread. But the more you upvote, then the more people will be. It's kind of like LinkedIn. If you see a post with two likes, you kind of scroll quite quickly. If you see a post with 200 likes and 37 comments,
00:13:57
Speaker
you might stop for a second and say, oh, what's that about? Could be interesting because people are engaging with. So very similar on Reddit basically. So the karma points really only demonstrate that a lot of people have liked your content before. Yeah, it demonstrates that you've been active on Reddit and people have interacted with your
Authenticity: LinkedIn vs. Reddit
00:14:18
Speaker
content in a positive way because if you get down votes, then you will lose karma points. So yeah.
00:14:24
Speaker
It's kind of a credibility score. But of course, Reddit is, in a way, the opposite of LinkedIn. So LinkedIn, you get a lot of likes when you talk about yourself and your ego and how great you are and very kind of BS stuff. I mean, it's the same thing every day, basically. Whereas Reddit, I like to see it as more the kind of uncensored version of LinkedIn, where people really speak the truth in a sense.
00:14:52
Speaker
It's funny. I think if you ever have crappy content running through LinkedIn, you just have a lot of people you need to unconnect with. Yeah, of course, there's a lot of people posting good stuff. But I think for me, it's more the level of which is always tricky. I mean, you can put out something that's advice that's very good. But maybe for me, it's super basic. And I've already heard it so many times because I've been on LinkedIn for, I think, 15 years.
00:15:21
Speaker
If you're kind of new to LinkedIn or don't engage that often, don't go every day, you'll find a post and think it's amazing. But I think LinkedIn has a problem in its algorithm, a feed of, you know, maybe they should understand that I don't need to see every post from Justin Welch because a lot of things he writes is sometimes very generic, great for content writers that are in the beginning of their careers, but for someone who's been doing it for 10, 15 years,
00:15:47
Speaker
For me, it's so basic that I'm like, how does that get 2,000 likes? It's like two sentences, and the most basic advice, it's great, but come on. I've actually thought the same thing about his post, and I've loved his content to a point, but I've consumed enough of it now. It's like, you said that three times, three other different ones, last three months. I got it. I got it, bro. At the same time, I have to ask myself sometimes, it'd be like, okay, I got it. I know it. I actually do it.
00:16:17
Speaker
Most lessons are just really a good reminder. Maybe seeing it again frustrates me because I'm like, well, I'm not doing it. I don't want to see it. I don't want to be reminded. We get so caught up in the candy of knowing something new and trivial that we didn't know before, yet we don't even implement the basics sometimes. Even with his advice, I'm like, I'm still getting there. It was some of his basic stuff. I went through about three quarters of his course and I had to stop and just
00:16:43
Speaker
remind myself to like go actually do some of the beginning parts again which i'm trying to now but yeah i get what you're saying about that but it's like what we're talking about right the community so if you consider that just justin wash his leader and his linkedin personal accounts is his.
00:17:01
Speaker
Channel for his community right and his followers or then his community members then who is this target audience then it is very kind of junior content writers or content creators or content marketeers so it would not be me to be honest so then again it's knowing the purpose knowing your audience and and kind of have these basic objectives.
00:17:26
Speaker
Then there are some, I don't know if I'm saying the last name right, so Andy Christina, I think he shares a lot of very, very good content and it's very detailed, really kind of shows you how to do SEO optimization, go on Google Analytics with screenshots and do this very
00:17:45
Speaker
basic stuff as well but at least when i read this i'm like oh i can actually do this straight away and it's like an actual guide that's more the contents i'm interested in when i am checking linkedin or these kind of channels with your work with reddit do you find that after answering lots of questions over a period of time months of the year when you're answering a couple questions a day you know they're good answers.
00:18:09
Speaker
Do you find that that kind of builds up, I don't know, over time? Or is it like if you're not actively engaging with it, it kind of dies? No, with Reddit, it's because you don't lose karma points. It's more, I wouldn't say it's not like LinkedIn. If you don't engage for a while, then you kind of drop. I think with Reddit, it doesn't really matter because your personal accounts, it's not, you know, you don't have your real name on Reddit.
00:18:36
Speaker
you have like a pseudonym that you create. So people don't follow the person. They really follow the content. Whereas on LinkedIn, it's the opposite. You follow Dave Gerhart or Justin Welsh or whoever. It's like the person. And then just because he posts almost like on Twitter, then you will like it straight away, even if you haven't even read the content of the post. Whereas on Reddit, it's really about the post, the content in itself. It doesn't really matter who put it out.
Leveraging Reddit for Market Insights
00:19:04
Speaker
So you could not be active for a year, write the most interesting posts on the sales thread and do very well then. How does it eventually come back to your brand, either personal brand or your company brand?
00:19:17
Speaker
Yeah, it's very hard. And it's about also what you put in your profile. So if you put something interesting, then, of course, people will click on your pseudo name. And then they will see, OK, this person is head of content at Get Accept. And if you have a link, they might click the link. And these kind of things, a bit like on LinkedIn, if you put something interesting and no one's seen your name before in their feed, they will check your profile and look at where you're working, what you've done, and these kind of things. So it's making sure the whole journey
00:19:45
Speaker
you know is pointing to the next step basically. So you do get a profile, you do get one external link and I mean essentially it's what happens on a lot of social platforms. Yeah. Like anything like Instagram right if you were using hashtags or you got if somehow you got featured in the like uh that profile that has a bunch of featured stuff that it's curated for you like people are going to click through and some percentage of them will go to your profile and try who you are and some of those people will go to your website.
00:20:10
Speaker
So you can generate traffic there. And the more the more lines you have out with good questions to answers over time, it's a lot of lines and your profile will get traffic. Yeah, I mean, it depends also who your target audience is. Of course, I mean, I say for me, I have kind of, you know, a dilemma to say. So to say, I mean, get accept, we target salespeople. So of course, I try to write and engage on social media platforms,
00:20:39
Speaker
related to sales because that's our target audience even if i'm not selling myself but if i write a blog post about you know x ways to improve sales performance i want to distribute it out there so that's one target audience then on a more personal level
00:20:55
Speaker
Being in marketing or content marketing, I also want to brand myself as a content marketer, engage with other content marketers to learn and share what I've learned. I feel sometimes a bit schizophrenic because
00:21:10
Speaker
I have two audiences as a personal account on social media, but what I meant by that on Reddit is that we also need to understand, okay, the sales thread has, I think, around 100 or 110,000
00:21:26
Speaker
kind of members, so that's a good audience. If you look into content marketing, it's much smaller, for example. So you need to have a good enough volume as well in order to generate traffic, because otherwise you might get one click on your link in your profile per month. So then is it worth investing time on Reddit? Then maybe not.
00:21:49
Speaker
So check to see if your community's on Reddit, if it is an objective. It might be worth, like, how much time do you think someone should put into it before they find out it's not working like it should? I know on LinkedIn, I usually tell people, I'm like, hey, there's a price to pay to kind of figure out if it works, and it's posting once a day for about 90 days. If you go hard and keep swinging and try to make it a little bit better every single time, by the end of 90 days, you should see something happening.
00:22:17
Speaker
To be honest, it's hard to say because I wouldn't say I'm using Reddit as a, you know, lead gen or a demand gen or however you want to call it tool. I use it more as a content generating tool at the moment because again, it's a very raw unfiltered forum where your audience
00:22:39
Speaker
is really sharing their pain points. If you go on the sales thread, it's a lot of curse words, people talking about unhappy they're in their jobs, how unhappy they are with their boss, with sales processes, with pitching, with prospects. Then you really understand the pain points much more than on LinkedIn.
00:22:59
Speaker
On LinkedIn, everything is better to look nice. Even if you say, oh, sales is hard, but here are the five solutions, blah, blah, blah. On Reddit, it's like sales is hard. And it's really, really hard. And here are the five reasons why going to quit sales next month if things don't turn around. So what I like to do is go on Reddit to read a lot of comments and content and stuff like that.
Reddit-Inspired LinkedIn Strategies
00:23:23
Speaker
And then I take it. And then I write on LinkedIn.
00:23:27
Speaker
So I kind of take the content from Reddit, transfer it to LinkedIn. A lot of times I'll source with a screenshot or whatever, so I found it on this thread and stuff like that, but it works very well. Actually, I have a colleague who was just starting on LinkedIn.
00:23:42
Speaker
And so I helped her out with her second ever linked in post that she did it was back in June or something and so she had maybe two hundred connections. And what I said to her is I go on reddit find the reddit post on the sales thread that had like the most interaction in the past six months and then use that topic.
00:24:04
Speaker
on linkedin try to do something around linkedin on there and then the most the threat or the post with the most interaction on reddit at the time. What is the question if michael scott was actually a good salesperson.
00:24:20
Speaker
the character from the office and so she posted a poll on linkedin asking that you know yes or no is michael scott a good salesperson and of course linkedin poll generally increases the reach of your post as well and then i told her just make sure to tag an influencer in your post as well because if he or she interacts that also increases the reach so she tagged uh... daniel disney
00:24:48
Speaker
And because I was talking with him, so he interacted with her post as well. Or I think actually I mentioned him in the comments or something like that. So her second ever post, she had like 200 connections. And I think that post generated.
00:25:03
Speaker
Over 500 likes, you know, like 200 comments and got like 80,000 views for somebody who had just started her LinkedIn accounts like a week before and it was her first or second ever post. So it's a lot of things you can steal from one section or like one platform or one channel and take over to another and works really well.
00:25:24
Speaker
That is a fascinating hack that I've never considered before. On LinkedIn, you're getting what people are saying, but on Reddit, you're going to get a little bit closer to how they're actually feeling and what they're thinking. And honestly, I actually like that LinkedIn is more buttoned up because I can't handle how just toxic Twitter can be.
00:25:41
Speaker
and Facebook to a large degree now. I just feel like I need to go take a shower afterwards. Hearing people rant and rave and use bad language. But at the same time, I know people like the authenticity, but I'm like, well, you've given me a real excuse to go dive back into a place where people are less filtered.
00:26:01
Speaker
Yeah, honestly, to get to get more of what they're thinking, not just what they're saying. And that can be used to build an audience and really get some major growth, because you can actually address root problems that everybody's thinking about, but they're not saying on a specific platform like LinkedIn. So that's really handy. I will ask if it's not if you find your community is not hanging out on Reddit.
00:26:22
Speaker
Like, what's a few other places that are similar where you might look? I mean, there is. Reddit is quite good. I mean, LinkedIn is really the one that we use the most. We don't do Facebook quite a lot, even though I really think we should. But it's also, you know, a whole other platform. And I don't know if Facebook is the future either. So it might be not the best time to now invest time in trying to build a presence on Facebook. We do Instagram quite a bit, but it's more
00:26:52
Speaker
for me, culture, you know, kind of building the company culture and these kind of things, or like brand. Like, would you consider Quora or Facebook groups to be like the best solution? If they're not hanging out on Reddit, where are they hanging out and speaking their mind? Yeah, Quora is quite good. I use it sometimes, not as much as I should, but it's definitely one I'm trying to investigate more.
00:27:15
Speaker
Yeah, I mean, otherwise it's a lot of Slack channels or, you know, like you were saying, communities like RevGenius and Pavilion and these kind of places that sells confidence. Quite a few communities out there in that aspect, so it's more about finding
00:27:31
Speaker
the relevant one for yourself and also depending on geography and these kind of things, we target quite a few markets also in different languages. So when we have a whole team for France, both marketing and sales, so anything we do there is going to be
00:27:48
Speaker
in French, especially with the French people. I mean, I'm French myself, you know. It's very hard to do things in English. Actually, today, by mistake, we sent an email to all our users about an update we have in the product and we sent it in English to everyone. And straight away, the French team was like, why did you do that? You have to send it in French to French people. They don't like English. So, you know, you need to be very careful and attentive also to where your audience is and what language they use as well, for example.
00:28:18
Speaker
Absolutely well, Thomas, this has been a fascinating conversation. I'm definitely walking away with some nuggets that I just can't wait to get off and now like go searching through reddit. So I'm for myself.
Learn More about Get Accept and Thomas Igu
00:28:29
Speaker
Where can people find learn more from you and learn more about get accept online?
00:28:34
Speaker
If they want to learn more about Get Accept, www.getaccept.com. You'll find a lot of information, especially if you're interested in the digital sales room. And then about myself, you can find me on LinkedIn, Thomas with an H and last name, I-G-O-U. French, short, not too hard. Ego, but yeah, feel free to connect and I'm super happy to discuss more about Reddit because I feel still I have a lot to learn from it as well.
00:29:03
Speaker
Fantastic. Thanks again for joining me today. Thanks, Tim. All right. Let's talk about what caught my attention from this interview. First off, Reddit is way more worthwhile than I thought. Did you catch what he said? It's not just about it being a promotional channel, though it can work for that, but it's for gaining insights about the community that you can speak to.
00:29:28
Speaker
Not everybody says what they're thinking, especially on a place like LinkedIn where I spend all my time. It is more buttoned up. It is polished. People are nice there. I like that about LinkedIn. People are generally polite and they're on a certain level of guard because they know their boss and their employer and future employers and all the co-workers can see them.
00:29:49
Speaker
and see everybody's conversations are public to be seen. And that's kind of a good thing. Social niceties are a good thing. But what that leaves out is what they're really thinking, right? And we've all been in meetings where someone's talking and they're completely oblivious to what everybody's thinking, even though everybody's thinking the same thing. That happens in communities all the time, time, time.
00:30:14
Speaker
What they're saying is one thing, but what they're thinking could be a little bit different or way different. At a place like Reddit, most profiles are anonymous. Most people are working under pseudonyms of some kind, not always, but a lot of them are. So you're going to get a lot more vulnerability and a lot more aggression and a lot more sometimes toxicity, right? So I don't like to hang out on Twitter.
00:30:34
Speaker
But truth be told, it's actually a good place to go into and see what people are talking about, because it's probably going to be a little bit closer to what they're actually thinking about, what their main pain points are.
00:30:45
Speaker
So this is what I'm going to do right after I like finished pushing record on this, this after show piece. First, I want to go into Reddit, find my community there. If it's there at all, if not, we mentioned going to Quora, Facebook groups, or trying to find a place where people have anonymous logins. I think Discord might also be a good place for this, but I'm going to start with Reddit.
00:31:07
Speaker
I'm going to go look for what people are asking, and not just what people are asking, but how the conversation is unfolding. What people are saying? What are other people saying in agreement with? How are they saying it? I'm going to try to note the differences of what I'm hearing on Reddit now with what I'm generally hearing in podcast conversations or LinkedIn conversations.
00:31:29
Speaker
Once I find those differences, you better believe I'm going to make a round of content for LinkedIn based on what I think people are actually feeling because of what I'm finding on Reddit. Now, I have to do a follow up episode to this because I'm actually going to try to execute this and then follow up to see how it went.
00:31:46
Speaker
I recommend you do the same or you can wait to see what my results are. Either way, I think this is a goldmine that I have not yet tapped and probably doesn't take that long to find. So we'll see how long it takes and what the results are. Now I'll post about this again a couple of weeks from now.