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Transcript
The Emergence of Podcasting
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Speaker
Podcasting is a medium of digital audio content that emerged in the early 2000s, allowing creators to produce and distribute audio content in a series or episodic format.
Technological Boosts to Podcasting Popularity
00:00:12
Speaker
The rise of high-speed internet and portable audio devices such as the iPod made podcasting popular as a way to consume audio content on the go.
Diverse Podcast Topics
00:00:21
Speaker
Podcasts cover a wide range of topics including news, entertainment, and underrepresented voices.
Podcasts Enter the Mainstream
00:00:28
Speaker
They have become a mainstream form of media consumption with popular podcasts such as Serial and Radiolab.
Podcasts as Marketing Tools
00:00:36
Speaker
Podcasts have also become an important marketing tool for businesses and organizations and a new revenue stream for creators with monetization through sponsorships, advertising, and merchandise sales.